Principal Market Strategist, Observability

Cribl’s Market Strategy team sets the overall strategic marketing vision and direction for the company. We engage with partners, press, and analysts to share Cribl’s story. We also work closely with executives, product, sales, and enablement. In short, we’re force multipliers with broad autonomy to work across the company to drive better results both internally and externally.

As Principal Market Strategist for Observability at Cribl, you'll lead our market category creation efforts, combining deep technical expertise with strategic marketing to establish Cribl's thought leadership in the observability space. You'll work across teams to develop and communicate our technical vision while building strong relationships with industry analysts, media, and technical decision-makers.

This role is highly autonomous and incredibly varied. A successful candidate will be an educator internally and externally. A given week may find you speaking to a group of global technology leaders, conducting internal enablement training, drafting press releases, speaking with press, helping with product launch messaging, briefing industry analysts, and more.

In your first year, you will:

• Develop and execute major thought leadership campaigns
• Deliver multiple speaking engagements at a range of industry events
• Establish relationships with key industry analysts and influencers
• Create and deliver strategic content around observability themes

As an active member of our team, you will:

• Define Cribl’s thought leadership and point of view on observability and cybersecurity topics, including category creation and leadership, workplace and culture, and thought leadership in the market.
• Develop points of view on new industry trends and emerging legal and policy topics that Cribl should have a position on, working across internal communications teams, relevant stakeholders, and outside agency partners to understand our perspective and establish a unique and compelling position.
• Create strategic messaging programs that cascade from corporate positioning down to product and audience relevance.
• Create and maintain consistent messaging to work across the communications organization and global PR teams to ensure messaging is being amplified consistently.
• Support analyst relations, influencing category creation for Cribl’s data engine positioning, as well as observability pipelines, data lakes, AI, and other emerging topics. .
• Support market-level intelligence and collateral for the observability domain and relevant topics and partners, as well as competitive intelligence.
• Represent Cribl at events and other speaking opportunities, evangelizing our position on relevant topics.
• This position may require stand-by, on-call, or off-hours duties.

If you’ve got it - we want it:

• At least eight years experience in driving thought leadership through roles as an industry analyst, technical/product marketing, or marketing of security, observability, or monitoring solutions.
• A rich understanding of the observability market, including the major players, technologies, and challenges.
• Experience interacting with journalists and PR firms, as well as industry and financial analysts.
• Exceptional written and oral communication skills, including creating written content and giving presentations to varied audiences.
• A blend of technical understanding and the ability to deliver the right marketing message at the right time.
• Driven, self-motivated, and always looking for ways to improve on our current marketing efforts.
• Ability to drive projects through to completion, cooperating and coordinating with many other groups within the company.
• Must be willing to travel to interact with customers and attend industry events. This role will typically require 10-20% travel.
• Exceptional capacity to prioritize in a fast-paced, dynamic environment.
• Technically adept and able to deliver product demonstrations. .
• Proven record of success in a fast-moving, highly technical environment, including a proven ability to set the pace for technology evangelism for observability.

Salary Range ($163,000 - $185,000). The salary for this role is dependent on geographic location. The salary offered within the range described will be based on the individual candidate’s job-related knowledge, skills, and experience. In addition to a competitive salary, Cribl also offers a generous benefits package which includes health, dental, vision, short-term disability, and life insurance, paid holidays and paid time off, a fertility treatment benefit, 401(k), equity, and eligibility for a discretionary company-wide bonus.