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Gusto, Inc.

Principal Product Manager, Payroll Experiences

Job Summary

Gusto is seeking experienced Product Managers to build high-impact solutions for small and medium-sized businesses, with a focus on payroll products. The role involves owning the product lifecycle from strategy to execution across multiple platforms, collaborating with cross-functional teams and stakeholders. Candidates should have at least 8 years of product management experience, including in regulated industries, with strong discovery and analytical skills. The position emphasizes leadership, innovation, and alignment with Gusto's mission to empower small businesses.

Required Skills

Data Analysis
Cross-functional Collaboration
Compliance
Stakeholder Management
Product Management
Product Strategy
Risk Mitigation
Roadmap Planning
Business Case Development
Product Discovery
AI Integration (nice-to-have)

Benefits

Health Insurance
Paid Time Off
401(k)

Job Description


About Gusto

Gusto is a modern, online people platform that helps small businesses take care of their teams. On top of full-service payroll, Gusto offers health insurance, 401(k)s, expert HR, and team management tools. Today, Gusto offices in Denver, San Francisco, and New York serve more than 400,000 businesses nationwide.

Our mission is to create a world where work empowers a better life, and it starts right here at Gusto. That’s why we’re committed to building a collaborative and inclusive workplace, both physically and virtually. Learn more about our Total Rewards philosophy.

By the Numbers:

  • Named #1 best software for small business of 2024 by G2
  • 2,700+ employees in the United States, Canada, Mexico, and Turkiye and growing
  • Over $500M in annual revenue
  • The SMB market is large (and growing!) with huge opportunities for Gusto to make an incredible impact for SMBs
    • There are 6.2M employers in the US, 98% have fewer than 100 employees (1)
    • 550,000 new businesses are created each year in the US (1)

What Product Management is like at Gusto:

  • We’re looking for high-autonomy, entrepreneurial Product Managers to come build high-impact solutions for small businesses and their employees. We believe in high-ownership Product Managers who operate like business owners - owning an entire roadmap end to end, and shaping the product from strategy setting through the nitty gritty execution details.
  • Our Product team is lean, which means you’ll have a high degree of impact and ownership.
  • We’re here to serve small and medium businesses. Gusto has a strong mission-driven culture, and we care deeply about lifting up these business owners.

About the Team:

  • Our team oversees all customer-facing experiences in Gusto’s flagship Payroll product, inclusive of setup, payroll preparation, payroll submission, and historical reporting.

Here’s what you’ll do day-to-day:

  • Ownership: You will have ‘full stack’ ownership of your product area, from setting the strategic vision to building and executing the roadmap across all platforms (desktop, mobile web, native mobile).
  • North Star: You will define top line business goals for your area and establish leading indicators to measure incremental progress.
  • Collaborate: You will drive your roadmap forward by working closely with your engineering, design, data counterparts, as well as stakeholders in marketing, sales, legal, compliance, partnerships, CX, and operations.
  • Lead redesign initiatives for Gusto's payroll platform, positioning it for scalable growth and future innovation.

Here’s what we're looking for:

  • 8+ years of hands-on Product Management experience.
  • Experience in building and launching successful products within highly regulated industries, ensuring compliance and mitigating risk.
  • Strong product discovery and analytical skills.
  • Exceptional cross functional collaboration and leadership skills. You’re a great listener, and naturally bring the team and stakeholders along, yet you don’t hesitate to make hard decisions when needed. You push the pace, and people feel like they do their best work with you.
  • Ability to identify emerging opportunities and industry trends, build business cases, define product vision and strategy, and create a supporting roadmap that rapidly iterates into delivering on your vision.
  • Entrepreneurial spirit. You’re driven and passionate about our mission, and have deep empathy for our customers.
  • A proven track record of leading high growth initiatives and building simple, elegant products at scale.
  • Nice-to-Have: Experience in strategically integrating Artificial Intelligence to enhance customer interactions and develop innovative AI-driven product features.

If you don't think you meet all of the criteria above but still are interested in the job, please apply. Nobody checks every box, and we're looking for someone excited to join the team.

Our cash compensation amount for this role is targeted at $179,000 to $224,000/yr in Denver & most major metro locations, and $210,000 to $263,000/yr for San Francisco, New York, & Seattle. Final offer amounts are determined by multiple factors including candidate location, experience and expertise and may vary from the amounts listed above.

Where do PMs at Gusto work?

We have offices in Denver, San Francisco, and New York and have remote team members across the US and Canada. We are actively hiring for the following Centers of Gravity: Toronto, Canada, Atlanta, GA, Austin, TX, Chicago, IL, Denver, CO, Los Angeles, CA, Miami, FL, and Seattle, WA. Our open roles will specify on the careers page and in the job description where the position is eligible for work.

(1) Business Applications with Planned Wages (www.census.gov)


Gusto has physical office spaces in Denver, San Francisco, and New York City. Employees who are based in those locations will be expected to work from the office on designated days approximately 2-3 days per week (or more depending on role). The same office expectations apply to all Symmetry roles, Gusto's subsidiary, whose physical office is in Scottsdale.

Note: The San Francisco office expectations encompass both the San Francisco and San Jose metro areas.

When approved to work from a location other than a Gusto office, a secure, reliable, and consistent internet connection is required.


Our customers come from all walks of life and so do we. We hire great people from a wide variety of backgrounds, not just because it's the right thing to do, but because it makes our company stronger. If you share our values and our enthusiasm for small businesses, you will find a home at Gusto.

Gusto is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristic. Gusto considers qualified applicants with criminal histories, consistent with applicable federal, state and local law. Gusto is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. We want to see our candidates perform to the best of their ability. If you require a medical or religious accommodation at any time throughout your candidate journey, please fill out this form and a member of our team will get in touch with you.

Gusto takes security and protection of your personal information very seriously. Please review our Fraudulent Activity Disclaimer.

Personal information collected and processed as part of your Gusto application will be subject to Gusto's Applicant Privacy Notice.

Interested in this job?

Application deadline: Open until filled

Logo of Gusto, Inc.

Gusto, Inc.

A platform offering payroll, benefits, and HR management services tailored for small and medium-sized businesses.

See more jobs
Date PostedJune 3rd, 2025
Job TypeFull Time
LocationDenver, CO;San Francisco, CA;New York, NY;Atlanta, GA;Austin, TX;Chicago, IL;Los Angeles, CA;Miami, FL;Seattle, WA;Toronto, Ontario, CAN - Remote
Salary$179,000 - $224,000
Exciting remote opportunity (requires residency in Canada, Colombia, Israel) for a Principal Product Manager, Payroll Experiences at Gusto, Inc.. Offering $179,000 - $224,000 (full time). Explore more remote jobs on FlexHired!

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