ProjectGrowth
Product Marketing Manager
Job Summary
The role involves developing and executing go-to-market strategies for a SaaS company's data infrastructure products. It requires creating marketing materials, crafting compelling messaging, and collaborating with cross-functional teams to ensure effective product positioning. The candidate should have a strong technical background, experience in content creation, and the ability to analyze market insights. This full-time, remote position offers the opportunity to impact product growth and customer engagement within a fast-growing organization.
Required Skills
Job Description
Our client is a fast-growing SaaS company offering cutting-edge solutions that enable businesses to streamline and optimize their data infrastructure. Their platform specializes in advanced data warehousing, analytics, and monitoring, empowering organizations to unlock the full potential of their data. As the company expands, they are looking for an experienced Product Marketing Manager to join their team and lead product marketing efforts, ensuring their offerings are effectively positioned in the market.
Location and Time:
Fully-Remote (Work from Home), 10 AM - 2 PM EST (Part-time, 20 Hours/week)
Role Overview:
As a Product Marketing Manager (PMM), you will be responsible for driving the go-to-market strategy, developing marketing collateral, and ensuring the company’s products are positioned effectively to meet customer needs. You will work closely with cross-functional teams, including product management, sales, and engineering, to bring new products to market and communicate their value. You will leverage your technical expertise to create compelling messaging and content that resonates with customers.
Key Responsibilities:
Go-to-Market Strategy Development:
Develop and execute go-to-market strategies for new and existing products, ensuring alignment with overall business objectives.
Collaborate with product and engineering teams to understand technical features and translate them into clear, customer-friendly messaging.
Ensure product positioning and messaging effectively differentiate the product in the competitive landscape.
Content Creation & Messaging:
Create high-quality marketing materials, including datasheets, case studies, blog posts, product demos, and webinars.
Work with sales and customer success teams to develop customer-facing content that communicates product value.
Craft compelling email campaigns, website copy, and social media content that drives awareness and engagement.
Product Training & Enablement:
Provide product training to the sales team to ensure they are equipped with the knowledge to sell the product effectively.
Develop sales tools and collateral that align with the product messaging and drive customer acquisition.
Customer and Market Insights:
Conduct customer research to understand market needs, customer pain points, and competitor offerings.
Analyze market trends, competitive landscape, and customer feedback to drive product improvements and strategic decisions.
Technical Product Expertise:
Leverage deep technical product knowledge to create content that resonates with both technical and business audiences.
Collaborate with engineering and data teams to ensure a strong understanding of product features, benefits, and limitations.
Qualifications:
Experience & Skills:
3+ years of experience in product marketing, preferably in a SaaS or data-driven environment.
Strong technical background with experience in databases, data warehousing (e.g., Snowflake, Datadog), or related technologies.
Proven track record of developing and executing successful product marketing strategies.
Ability to translate complex technical features into customer-centric messaging.
Strong communication skills with the ability to work effectively with cross-functional teams.
Tools & Proficiency:
Proficiency in marketing tools like HubSpot, Google Analytics, and social media platforms.
Experience in creating technical documentation, presentations, and sales enablement content.
Comfortable working with data-driven insights to inform product decisions and marketing strategies.
Attributes:
Highly organized and detail-oriented, with the ability to manage multiple projects at once.
Strong problem-solving skills and a proactive approach to driving results.
Ability to collaborate in a fast-paced, cross-functional environment.
What Success Looks Like:
Successful execution of go-to-market strategies for new product launches and enhancements.
High-quality marketing content that supports customer education and drives engagement.
Strong collaboration with sales and product teams, ensuring alignment on product positioning and messaging.
Measurable improvements in customer acquisition and retention driven by effective product marketing.
Opportunity:
This is an exciting opportunity to join a growing SaaS company that is revolutionizing data infrastructure. As a Product Marketing Manager, you will have a direct impact on the company’s ability to scale and communicate the value of its products. If you are a results-driven individual with a strong technical background and a passion for marketing, we encourage you to apply. Join a dynamic team and be part of a company that is shaping the future of data and analytics.
Application Process:
To be considered for this role these steps need to be followed:
Fill in the application form
Record a video showcasing your skill sets
ProjectGrowth
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