KnowBe4
Product Marketing Manager (Remote)
Job Summary
The Product Marketing Manager role at KnowBe4 involves creating product positioning, messaging, and marketing strategies to attract prospects and support sales efforts. The position requires collaboration with cross-functional teams, industry analysts, and customers to develop marketing assets and campaigns that drive demand and customer engagement. Candidates should have experience in product marketing, market research, and cybersecurity in a B2B environment, along with strong communication and problem-solving skills. The role focuses on executing go-to-market plans, analyzing market data, and supporting product launches to enhance customer acquisition and retention.
Required Skills
Benefits
Job Description
About KnowBe4
KnowBe4, the provider of the world's largest security awareness training and simulated phishing platform, is used by tens of thousands of organizations around the globe. KnowBe4 enables organizations to manage the ongoing problem of social engineering by helping them train employees to make smarter security decisions, every day.
Fortune has ranked us as a best place to work for women, for millennials, and in technology for four years in a row! We have been certified as a "Great Place To Work" in 8 countries, plus we've earned numerous other prestigious awards, including Glassdoor's Best Places To Work.
Our team values radical transparency, extreme ownership, and continuous professional development in a welcoming workplace that encourages all employees to be themselves. Whether working remotely or in-person, we strive to make every day fun and engaging; from team lunches to trivia competitions to local outings, there is always something exciting happening at KnowBe4.
Remote positions open in the US office only.
As a Product Marketing Manager, you will have a direct impact on driving our customer growth every day. Your goal is to add more value to prospects and existing customers through developing product marketing and sales enablement content that supports KnowBe4’s customer acquisition and retention efforts.
We are looking for a highly organized and self-motivated product marketer who can identify and understand the needs of the customer and ways they use our products, understands the capabilities and differentiators of our product platform and effectively educate sales teams and the market on how KnowBe4 brings value to our customers. This position will work closely with both external and internal stakeholders. Internally these include Marketing, Sales, Customer Success, and Product Management to enable them to effectively position Knowbe4’s products and differentiate our offerings from our competition. Externally, product marketing will work with industry analysts, customers, and partners to understand market trends related to the product. You will keep a pulse on the competitive landscape, pricing trends, and KnowBe4 new product features and help optimize the development of product messaging, collateral, and sales enablement assets.
Responsibilities:
- Create product and feature positioning and messaging that attracts and converts prospects and leads
- Collaborate with Product Management on new product ideas and free tools used to bring more prospects into the sales funnel
- Collaborate with Marketing teams to create communication and marketing plan for the launch of new products, features, and releases aligned to the target audiences
- Manage product launch deliverables across Marketing team
- Collaborate cross functionally to develop and/or support marketing plans to drive demand for our products across all go-to-market channels
- Articulate the value proposition of the products to end users and help inform sales tools (feature comparisons, battle cards, datasheets, etc.) that support the selling process of each product line
- Support competitive research and help position us to win more customers
- Partner with the members of the Marketing team to design and launch campaigns designed to create measurable pipeline impact and impact brand awareness
- Leverage AI tools for research, content creation, and data analysis
Minimum Qualifications:
- BA/BS or equivalent working experience
- Certification or familiarity with Product Marketing Alliance (PMA) or Pragmatic Marketing program a plus
- Prior experience in product marketing, product positioning, messaging, and market research & analysis
- At least 2 years prior experience in cybersecurity and B2B software is required
- Clear understanding of and ability to implement key pieces of the GTM process
- Excellent command of the product marketing function and processes
- Tactical experience creating and managing product marketing assets
- Ability to gather information to form value propositions and establish proof points to provide support
- Strong writer with the ability to translate technical capabilities of our products into value statements in ways that our customers will understand (including product sheets, surveys, and other customer-facing resources)
- Excellent communication skills -- you will interact with customers, industry analysts, and cross- functional teammates regularly.
- Experience creating and executing product launch marketing campaigns and programs that drive customer engagement and advocacy
- Experience evaluating analytics and offering recommendations for the next course of action
- Familiarity with sales processes and culture, including the tools and assets needed by a high-volume sales organization
- Strong problem solving skills is a must
- Experience with Marketing software such as Highspot, Monday.com, Crayon, Hubspot or similar is a plus
- Experience using Salesforce or other CRM platform a plus
The base pay for this position ranges from $120,000 - $125,000, which will vary depending on how well an applicant's skills and experience align with the job description listed above.
We will accept applications until 10/17/2025.
Our Fantastic Benefits
Note: An applicant assessment and background check may be part of your hiring procedure.
Individuals seeking employment at KnowBe4 are considered without prejudice to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, sexual orientation or any other characteristic protected under applicable federal, state, or local law. If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please visit www.knowbe4.com/careers/request-accommodation.
No recruitment agencies, please.
KnowBe4
KnowBe4 HRM+ is your all-in-one platform for security awareness training, cloud email protection, & more. Trusted by 47 of the top 50 cybersecurity firms.
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