Retention Marketing Associate

About You

We are seeking a motivated and detail-oriented Retention Marketing Associate to join our team. This role focuses on driving customer retention through effective paid media campaigns, creative production management, and cross-channel collaboration. The ideal candidate will excel in campaign execution, performance analysis, and process coordination while working closely with cross-functional teams to ensure the success of our retention marketing initiatives.

Responsibilities:

• Build detailed campaign briefs to guide strategy and execution.
• Serve as the key liaison between the Paid Media team and the Creative team to ensure timely and efficient campaign launches.
• Partner with the Paid Social team to execute retention paid ads, ensuring proper documentation, QA, and optimization once ads are live
• Monitor daily channel performance and maintain reports from platform data, including ad efficiency, cancellation offers, promotions, and campaign performance metrics.
• Monitor performance and produce detailed reports on cancellation flow metrics.
• Own the creative brief process from documentation to collaboration with the Creative team for asset creation.
• Manage the production of site assets, paid media, and mailer creatives for retention campaigns, including reactivations, upgrades, and cross-sells.
• Maintain, design, and build efficient cancellation deflection flows.
• Collaborate with the CRM team to plan and execute cross-channel campaigns.
• Support retention roadmap planning and ideation efforts.
• Document and archive channel campaigns to create a repository for historical reference and future campaign development.
• Assist in creating and executing a robust testing plan to enhance campaign effectiveness and scalability.

Requirements:

• 1-2 years of experience in paid media marketing, retention strategies, or related fields within an eCommerce company.
• Strong ability to build and manage creative briefs and collaborate with cross-functional teams.
• Proficient in analyzing platform data and translating it into actionable insights.
• Excellent organizational skills, with a knack for managing multiple projects simultaneously.
• Familiarity with email, SMS, and paid social platforms is a plus.
• Strong analytical mindset with attention to detail.
• Experience with reporting and web analytics tools
• Analytical mindset and creative thinker – comfortable looking performance against core KPIs and assisting with optimizations accordingly
• Highly organized with experience in successfully managing day-to-day operations
• Comfortable working collaboratively with brand, creative, and external agency partners
• Strong communication skills, both oral and written
• Ability to pivot and adjust to changes to support business goals
• Proven track record of achieving KPIs
• Eager to learn and #KeepGrowing

Nice to Haves:

• Experience working in Meta and a cancellation deflection tool
• Experience in subscription services, health and wellness, and eCommerce space