Instacart
Senior Content Designer
Job Summary
The Senior Content Designer at Instacart is responsible for creating clear, effective, and human-centered content for our digital platforms, focusing on onboarding, engagement, and retention. They collaborate with interdisciplinary teams—including designers, product managers, and engineers—to craft language that aligns with brand values and enhances user experience. The role involves developing and refining content standards, leveraging AI tools for personalization, and ensuring accessibility and consistency across global audiences. Candidates should have extensive experience in UX writing, content strategy, and the application of AI in content creation, thriving in fast-paced, collaborative environments.
Required Skills
Benefits
Job Description
We're transforming the grocery industry
At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers.
Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table.
Instacart is a Flex First team
There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events. Learn more about our flexible approach to where we work.
Overview
Instacart is on a mission to make eating well effortless for everyone. Words are a critical part of that journey. As a Senior Content Designer, you’ll shape product experiences that touch millions of households, weaving clarity, warmth, and trust into every interaction. You’ll partner with designers, product managers, researchers, engineers, and data scientists to craft language that not only guides customers through grocery shopping, but also reflects our commitment to Go Far Together, Roll Up Your Sleeves, and Grow the Pie.
About the Role
You’ll be the voice of Instacart across key consumer surfaces—from onboarding flows that build confidence, to retention touchpoints that keep shoppers coming back. You’ll translate complex requirements and AI-driven opportunities into human-centered content, championing a tone that feels like helpful conversation. Success means shipping clear, scalable copy that drives measurable results while embodying our values of transparency and generosity.
About the Team
The Instacart Design & Research org is a tight-knit collective of product designers, researchers, and content experts dedicated to reimagining how people feed themselves and their loved ones. We tackle large-scale challenges with creativity and data, celebrating diverse perspectives and embracing a culture of open feedback. You’ll join a small but mighty content design practice that values experimentation, constructive critique, and shared wins—because we believe the best work happens when we Put it All on the Table and Serve Generously.
About the Job
- Collaborate with cross-functional feature squads to craft end-to-end UX content for Instacart’s core consumer experiences, focusing on onboarding, engagement, and retention surfaces.
- Develop, ship, analyze, and iterate on language that drives clear outcomes, using data and research insights to inform decision-making.
- Design standards-based LLM prompts and leverage AI tools to personalize and scale content without sacrificing quality or brand voice.
- Uphold and evolve Instacart’s content standards, ensuring every word aligns with our tone, accessibility guidelines, and global frameworks.
- Champion a culture of candid feedback and collaboration, sharing work early and often while mentoring peers in content best practices.
About You
Minimum Qualifications
- 6+ years crafting content for web and mobile interfaces, with a portfolio showcasing clear, effective UX writing.
- Expert command of written language, design thinking, and content frameworks that translate business goals and user insights into intuitive experiences.
- Proven ability to engineer prompts and utilize AI/LLM technologies to amplify content production and personalization.
- Self-starter who thrives in fast-paced, ambiguous environments—balancing big-picture vision with executional excellence.
- Strong understanding of information architecture and how language and visual design intersect to guide users seamlessly.
Preferred Qualifications
- Experience spanning multiple content formats (interfaces, microcopy, emails, notifications, style guides).
- Background in designing for global audiences and accessibility standards.
- Familiarity with experimentation frameworks (A/B testing, multivariate testing) to measure content impact.
- Track record of mentoring or leading content initiatives within cross-functional teams.
Instacart provides highly market-competitive compensation and benefits in each location where our employees work. This role is remote and the base pay range for a successful candidate is dependent on their permanent work location. Please review our Flex First remote work policy here.
Offers may vary based on many factors, such as candidate experience and skills required for the role. Additionally, this role is eligible for a new hire equity grant as well as annual refresh grants. Please read more about our benefits offerings here.
For US based candidates, the base pay ranges for a successful candidate are listed below.
Instacart
A grocery delivery service allowing users to order from local stores and have items delivered by personal shoppers.
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