Senior Copywriter

THE ROLE

Grove Collaborative is seeking a full-time Senior Copywriter with exceptional storytelling skills, innovative creative ideas, and passion for health and sustainability. This role will lead strategic messaging across email, site content, and brand campaigns, owning how the Grove brand voice shapes the customer experience at every touchpoint. You’ll own high-impact channels and collaborate closely with design, marketing, brand, and product teams to bring ideas to life through sharp, performance-oriented copy.

In addition to being a hands-on writer, you’ll manage and mentor a junior copywriter focused on blog, social, and editorial content. You’re confident giving clear creative direction, love elevating others’ work, and understand how all channels work together to tell a cohesive brand story.

You are a great fit for this role if you thrive in a fast-paced environment, are curious about discovering new ideas and solutions, and enjoy collaborating across teams. You also bring working experience with AI tools and know how to leverage them strategically — not just to optimize workflow, but to identify new creative possibilities.

WHAT YOU’LL GET TO DO

• Own copy development for high-priority channels including:
• Email marketing (promotional, lifecycle, triggered flows)
• Site UX (product pages, brand pages, navigation, flows)
• On-site content (banners, modules, SEO-driven content)
• Campaigns & PR (launches, brand storytelling, integrated brand moments)
• Translate marketing and product strategy into clear, compelling copy that drives results
• Collaborate with stakeholders across design, marketing, brand, and product
• Leverage performance insights (clicks, opens, conversions) and A/B test results to improve messaging
• Use AI writing tools (e.g., ChatGPT, Jasper, Copy.ai) to scale and streamline copy workflows, and to identify new creative solutions
• Manage and mentor a junior copywriter, providing feedback, guidance, and channel-specific support, particularly for:
• Email
• Organic and paid social
• Blog and editorial content
• Ensure consistency of brand voice across all customer-facing touchpoints
• Proactively advocate for high creative standards, strategic thinking, and customer-centricity in copy

Own and evolve Grove’s copy guidelines, ensuring consistency in tone, grammar, clarity, and brand voice across all channels

ABOUT YOU

• 5+ years of professional copywriting experience, ideally in ecommerce, DTC, or consumer brands
• A portfolio that demonstrates exceptional copywriting and editing across performance and brand-driven content
• Direct experience writing high-performing copy for email and/or digital product experiences
  Strong editorial and storytelling instincts, with the ability to adapt tone across channels and audiences
• Clear, empathetic communicator with management experience and a passion for mentoring other creatives
• Experienced using AI tools in a strategic and creative capacity not just for speed, but for better ideas
• Highly organized and proactive; you thrive in a fast-paced, collaborative environment and can lead projects from start to finish
• Bachelor’s degree in English, Communications, Marketing, or related field preferred
• Passionate about health, sustainability, and making everyday products better for people and the planet

WHAT'S IN IT FOR YOU

• This full-time, exempt position is remote for candidates based in the following states: California, Maine, Pennsylvania, Nevada, North Carolina, Texas, Colorado, Washington, Illinois, New York, Missouri, and Massachusetts.
• Competitive benefits - medical, vision, dental
• Equity - shared success is core to our mission
• Flexible Paid Time Off - we care most about results
• Free VIP membership and 25% employee discount
• Working for a company that believes that a small group of people can change the world for the better by creating products and funding initiatives that help the planet!

COMPENSATION

The salary range for this role is $110,000-135,000. Our compensation bands are adjusted based on market-specific cost of living data, meaning that the top of our salary range is reserved for the most experienced candidates in the highest cost of living areas across the country. In addition to the base salary, this role is eligible for an annual incentive target and equity.

MORE ABOUT GROVE

Grove Collaborative Holdings, Inc. (NYSE: GROV) is the one-stop online destination for everyday essentials that create a healthier home and planet. Explore thousands of thoughtfully vetted products for every room and everyone in your home, including household cleaning, personal care, health and wellness, laundry, clean beauty, kitchen, pantry, kids, baby, pet care, and beyond. Everything Grove sells meets a higher standard — from health to sustainability and performance — so you get a great value without compromising your values. As a B Corp and Public Benefit Corporation, Grove goes beyond selling products: every order is carbon neutral, supports plastic waste cleanup initiatives, and lets you see and track the positive impact of your choices. Shopping with purpose starts at Grove.com.

We're building a diverse and inclusive work environment where we learn from each other. We welcome people of diverse backgrounds, experiences, abilities and perspectives. We are an equal opportunity employer. If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to [email protected].

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