GitLab
Senior Field Marketing Manager - US East
Job Summary
This role involves developing and executing regional field marketing strategies to drive pipeline growth and market presence. The candidate is expected to manage marketing programs, analyze performance metrics, and collaborate across teams and external partners. A strong focus is on demand generation, budget management, and leveraging data to optimize campaigns. The position requires a creative, data-driven marketer with leadership skills and experience in the B2B tech industry, especially in Agile and DevOps environments.
Required Skills
Benefits
Job Description
GitLab is an open-core software company that develops the most comprehensive AI-powered DevSecOps Platform, used by more than 100,000 organizations. Our mission is to enable everyone to contribute to and co-create the software that powers our world. When everyone can contribute, consumers become contributors, significantly accelerating human progress. Our platform unites teams and organizations, breaking down barriers and redefining what's possible in software development. Thanks to products like Duo Enterprise and Duo Agent Platform, customers get AI benefits at every stage of the SDLC.
The same principles built into our products are reflected in how our team works: we embrace AI as a core productivity multiplier, with all team members expected to incorporate AI into their daily workflows to drive efficiency, innovation, and impact. GitLab is where careers accelerate, innovation flourishes, and every voice is valued. Our high-performance culture is driven by our values and continuous knowledge exchange, enabling our team members to reach their full potential while collaborating with industry leaders to solve complex problems. Co-create the future with us as we build technology that transforms how the world develops software.
This role is 100% remote and will be located on the East Coast in the United States.
Join GitLab's dynamic Regional Marketing team where you'll craft integrated campaigns that showcase Gitlab’s value through in-person and digital experiences. We're seeking an experienced, creative marketing professional to develop and execute field marketing strategies across the AMER East region. In this role, you'll work closely with sales, marketing, and product teams to drive pipeline growth for our Sales and Ecosystem programs. This position offers the opportunity to make a significant impact on GitLab's market presence while working with a collaborative, cross-functional team in a fast-paced environment.
What You’ll Do
- Take full ownership of your AMER regional marketing initiatives, creating detailed and strategic program plans.
- Continually experiment, test and iterate programs to define best practice and evolve program as the business grows
- Analyze and report on the impact and performance of regional marketing to a range of audiences, from local leadership to the executive level and tailor the insights accordingly
- Achieve high and consistent ROI from Marketing programs in AMER, through operational rigor, measurement, and budget and financial management
- Be a leader in working cross-functionally to drive the execution of demand generation and field marketing plans, aligning with other areas of marketing.
- Work in collaboration with external agencies and 3rd parties to prepare, manage and execute campaigns.
- Act as a Senior leader on the Field Marketing team, mentoring and guiding Field Marketing Coordinators/Specialists and Managers.
- Be a leader in building and driving process within the Field Marketing organization.
What You’ll Bring
- 5 - 7+ years progressive experience in the B2B tech industry with a focus on field marketing, working directly with sales teams
- You’re a creative thinker with fresh ideas and a playbook on how to try new tactics and build things from the ground up.
- Data-driven, using data to measure results and inform decision making and strategy development.
- Proven aptitude to build and drive a budget within the territory.
- Orientation to managing program details.
- Experience delivering on both third-party and owned events.
- Ability to travel up to 30%.
- Able to coordinate across many teams and iterate and deliver in a fast-moving startup environment.
- Understanding of Agile and DevOps methodologies across the entire Software Development Lifecycle, especially in large enterprise environments.
- Excellent communication and writing skills, and the ability to distill down complex ideas in a variety of mediums (including content, decks, meetings).
- Proficient in Salesforce, Marketo, Tableau, Asana, Allocadia, GitLab, and Google Workspace.
- Proven experience being self-directed and working with minimal supervision.
- Experience managing marketing budgets and allocating resources across tactics.
- High EQ and an excellent relationship builder, with the ability to secure resources and get buy-in from stakeholders.
- You share our values and work according to those values.
How GitLab will support you
- Benefits to support your health, finances, and well-being
- All remote, asynchronous work environment
- Flexible Paid Time Off
- Team Member Resource Groups
- Equity Compensation & Employee Stock Purchase Plan
- Growth and Development Fund
- Parental leave
- Home office support
The base salary range for this role’s listed level is currently for residents of listed locations only. Grade level and salary ranges are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, equity with other team members, and alignment with market data. See more information on our benefits and equity. Sales roles are also eligible for incentive pay targeted at up to 100% of the offered base salary.
Country Hiring Guidelines: GitLab hires new team members in countries around the world. All of our roles are remote, however some roles may carry specific location-based eligibility requirements. Our Talent Acquisition team can help answer any questions about location after starting the recruiting process.
Privacy Policy: Please review our Recruitment Privacy Policy. Your privacy is important to us.
GitLab is proud to be an equal opportunity workplace and is an affirmative action employer. GitLab’s policies and practices relating to recruitment, employment, career development and advancement, promotion, and retirement are based solely on merit, regardless of race, color, religion, ancestry, sex (including pregnancy, lactation, sexual orientation, gender identity, or gender expression), national origin, age, citizenship, marital status, mental or physical disability, genetic information (including family medical history), discharge status from the military, protected veteran status (which includes disabled veterans, recently separated veterans, active duty wartime or campaign badge veterans, and Armed Forces service medal veterans), or any other basis protected by law. GitLab will not tolerate discrimination or harassment based on any of these characteristics. See also GitLab’s EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know during the recruiting process.
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