Huntress
Senior Growth Marketing Manager
Job Summary
The role involves leading growth marketing initiatives with a focus on optimizing the customer lifecycle, user acquisition, and feature adoption within a SaaS or B2B environment. The candidate will collaborate closely with product, web, data, and sales teams to develop campaigns, enhance user engagement, and improve conversion metrics. Requirements include extensive experience in growth or product marketing, familiarity with marketing automation, A/B testing, and data analysis tools. The position offers a remote work environment along with comprehensive benefits and professional development opportunities.
Required Skills
Benefits
Job Description
Reports to: Vice President, Growth Marketing
Location: Remote US
Compensation Range: $140,000 to $155,000 base plus bonus and equity
What We Do:
Huntress is a fully remote, global team of passionate experts and ethical badasses on a mission to break down the barriers to cybersecurity. Whether creating purpose-built security solutions, hunting down hackers, or impacting our community, our people go above and beyond to change the security game and make a real difference.
Founded in 2015 by former NSA cyber operators, Huntress protects all businesses—not just the 1%—with enterprise-grade, fully owned, and managed cybersecurity products at the price of an affordable SaaS application. The Huntress difference is our One Team advantage: our technology is designed with our industry-defining Security Operations Center (SOC) in mind and is never separated from our service.
We protect 3M+ endpoints and 1M+ identities worldwide, elevating underresourced IT teams with protection that works as hard as they do. As long as hackers keep hacking, Huntress keeps hunting.
What You’ll Do:
Are you a data-driven, customer-obsessed marketer passionate about driving growth through impactful campaigns and user experiences? We're looking for a highly strategic and execution-oriented Senior Growth Marketing Manager to optimize our customer lifecycle, accelerate feature adoption, and boost conversion through targeted, behavior-based marketing initiatives.
Reporting to the VP, Growth Marketing, you will be a central orchestrator of our marketing efforts, working hand-in-hand with our product, web, data, operations, and engineering teams to ensure a seamless, engaging, and conversion-optimized path for our users and prospects. This role is critical to scaling our user base and revenue through a product-first approach.
Responsibilities:
- Own Lifecycle Nurtures: Design, implement, and optimize marketing journeys from trial acquisition through conversion and retention, bridging strategy and execution.
- Drive Feature Adoption & Engagement: Lead initiatives to boost feature adoption and engagement through scaled educational efforts, including email, our customer hub, and webinars.
- Drive Campaign Operations: Provide comprehensive support for setting up, testing, and measuring outbound marketing campaigns.
- Generate Converting Copy & Creative: Partner with brand and content teams to develop compelling, on-brand copy and creative assets for all external marketing communications that drive conversion.
- Orchestrate Sales Handoffs: Collaborate with Sales and RevOps to refine trial user qualification criteria and ensure seamless handoffs aligned with sales follow-up.
- Enhance Performance Reporting: Enhance reporting on key metrics such as lead quality, trial performance by channel, and trial-to-opportunity conversion across acquisition sources.
- Coordinate Website Enhancements: Work closely with the Web team to integrate marketing needs into all relevant website changes.
What You Bring To The Team:
- 5+ years of experience in growth marketing, product marketing, or a similar role, with a strong emphasis on Product-Led Growth (PLG) and optimizing user journeys within a SaaS or B2B tech environment
- Proven track record of successful partnership with Product owners to drive significant improvements in user activation, conversion rates, and engagement
- Deep understanding of customer journey mapping and conversion funnel optimization
- Experience with behavior-based triggering tools beyond basic marketing automation platforms
- Expertise in A/B testing methodologies with a history of designing, executing, and analyzing tests across various marketing touchpoints
- Hands-on experience with marketing automation platforms (e.g., Marketo, Salesforce Marketing Cloud) and CRMs (e.g., Salesforce)
- Strong analytical skills with the ability to interpret complex data, identify trends, and make data-backed decisions
- Excellent communication, collaboration, and interpersonal skills to influence and work effectively with diverse teams
- Bias for action and a results-oriented mindset
- Familiarity with SQL or advanced data analysis techniques is a plus
- Experience with specific PLG strategies is a plus
What We Offer:
- 100% remote work environment - since our founding in 2015
- Generous paid time off policy, including vacation, sick time, and paid holidays
- 12 weeks of paid parental leave
- Highly competitive and comprehensive medical, dental, and vision benefits plans
- 401(k) with a 5% contribution regardless of employee contribution
- Life and Disability insurance plans
- Stock options for all full-time employees
- One-time $500 reimbursement for building/upgrading home office
- Annual allowance for education and professional development assistance
- $75 USD/month digital reimbursement
- Access to the BetterUp platform for coaching, personal, and professional growth
Huntress is committed to creating a culture of inclusivity where every single member of our team is valued, has a voice, and is empowered to come to work every day just as they are.
We do not discriminate based on race, ethnicity, color, ancestry, national origin, religion, sex, sexual orientation, gender identity, disability, veteran status, genetic information, marital status, or any other legally protected status.
We do discriminate against hackers who try to exploit businesses of all sizes.
Accommodations:
If you require reasonable accommodation to complete this application, interview, or pre-employment testing or participate in the employee selection process, please direct your inquiries to [email protected]. Please note that non-accommodation requests to this inbox will not receive a response.
If you have questions about your personal data privacy at Huntress, please visit our privacy page.
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Huntress
Huntress is the enterprise-grade, people-powered cybersecurity platform for all businesses, not just the 1%.
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