Lume Deodorant
Senior Growth Marketing Manager
Job Summary
The Senior Growth Marketing Manager at Lume is responsible for leading and scaling digital acquisition efforts, developing strategy for performance channels, and managing a team of marketers. The role requires hands-on execution of advertising campaigns across platforms like Meta, TikTok, and Google while analyzing data to inform strategic decisions. Key focus areas include customer acquisition, conversion optimization, and cross-functional collaboration to drive profitable growth. The position emphasizes leadership, analytics, and a strong understanding of digital marketing landscapes.
Required Skills
Benefits
Job Description
| About Lume and Mando Founded in 2017, Lume is a transformative personal care brand on a mission to normalize body odor beyond pits and provide people with outrageously effective solutions so they don’t have to think twice about odor. We are pioneers of the whole body deodorant category, with a portfolio of odor-blocking products including anti-perspirants, aluminum-free deodorants, body washes, body creams, cleansing bars and laundry sprays. Lume products are OB/GYN developed, made with skin-safe ingredients that are gentle enough for the most sensitive parts and often referred to as “life-changing” by our customers. In late 2022, we launched a men’s line called Mando, bringing our expertise to the men’s personal care category. From whole body deodorants to body washes, our product offerings arm men with the confidence to show up as their best selves as they move about their busy day.
Lume and Mando is part of Mammoth Brands, the modern CPG company behind category-leading brands Harry’s, Flamingo, Lume, and Mando. Driven by a mission to “Create Things People Like More,” the company is creating a new model—and home—for brands, founders, and talent looking to solve unmet needs, improve peoples’ lives and ultimately change the status quo. Even as we grow, we take extra care to maintain the small, scrappy, entrepreneurial culture that helped to get us where we are today: a company that people like more, that better serves its customers, employees, and community. Mammoth Brands is committed to making a positive impact and donated over $20 million through our network of nonprofit partners to date. |
About the Role
Lume is seeking a Senior Growth Marketing Manager to lead and scale up our digital performance efforts. In this role, you will own the strategy for digital acquisition channels, develop the vision and roadmap to drive profitable growth, and leverage analytics to inform your execution plans. You will lead a team of marketers and work cross-functionally to identify and unlock new growth opportunities.
Important: This is a hands-on role! In this role, you'll be expected to be both an inspiring people manager that leads a high-performing digital team, as well as a talented individual contributor that creates and executes advertising strategies and goes deep into the weeds of digital programs.
What you will accomplish:
Strategic Leadership
- Own and evolve the overarching digital marketing strategy to drive customer acquisition, conversion, and retention across all channels.
- Lead planning and execution of full-funnel campaigns, setting budgets, KPIs, and OKRs across digital platforms.
- Be the strategic brain behind our DTC deal strategy, determining positioning, offer cadence, and promotion sequencing.
- Develop long-term performance roadmaps in collaboration with Creative, Brand, and Product teams.
Team Management & Development
- Manage and mentor a team of channel managers who own: TikTok Shops, Meta, and Google (Search, Shopping, YouTube, etc.)
- Serve as a player-coach: unblock and guide team members, while providing autonomy and developmental opportunities.
- Set clear goals and provide regular coaching, feedback, and support.
Channel Ownership & Execution
- Personally lead and oversee strategy for Meta, driving performance and improving efficiency and scale.
- Drive landing page strategy, optimizing for conversion and collaboration with Product and CRO partners.
- Guide tactical execution and troubleshoot issues across channels, especially in fast-moving or untested areas.
- Design and run structured experiments to test new platforms or approaches.
This should describe you:
- 5+ years in Performance Marketing roles at high-growth, DTC-driven organizations
- Strong understanding of the Growth landscape, with expertise in at least 2 of: Display, Facebook, TikTok, Search, and YouTube.
- Experience managing teams with a track record of helping them grow in their roles
- Experience setting growth goals, managing a budget, building forecasts, and delivering against monthly CPA, LTV, conversion targets
- Highly analytical, with a proven ability to mine data for opportunities and actionable insights that are not readily apparent.
- A strong communicator and effective cross-functional collaborator
- Enterprising “doer,” with an ownership mentality and a bias towards action, constantly hustling and taking initiative to drive improvements yourself.
- Strategic, can get inside the mind of the customer, and translate quantitative and qualitative data and insights into intelligent marketing strategies.
- Deep knowledge of ad and website performance reporting and analytics platforms, such as Google AdWords, Facebook Ads Manager, Google Analytics, Looker.
Benefits and perks
- Medical, dental, and vision coverage
- 401k match
- Equity in Mammoth Brands
- Flexible time off and working hours
- Wellness and L&D stipends
- 4 weeks sabbatical after 5 years, 6 weeks after 10 years, and 8 weeks after 15 years
- 20 fully paid weeks off for parents who give birth, or 16 fully paid weeks off for all other paths to parenthood
- Fun IRL and virtual events including happy hours, team building events, and parties on our rooftop
- Free products from all of our brands
We can’t quantify all of the intangible things we think you’ll love about working at Harry’s Inc, like the exciting challenges we tackle, the smart and humble team you’ll get to work with, and our supportive and inclusive culture. That said, our salary ranges are based on paying competitively for our size and industry, and are one part of our total rewards package, which also includes a comprehensive set of benefits and our equity program. The base salary hiring range for this position is $150,000-$180,000 (Tier 3).
The final compensation offer will ultimately be based on several considerations, such as the candidate’s location, skill level and experience. For candidates located outside of the target geographic area, base salary hiring ranges will be adjusted accordingly. This role is primarily hiring candidates in our Tier 3 geographic areas.
Eligible states: AZ, CA, CO, GA, IL, KY, MA, MI, MN, NC, NJ, NY, OH, PA, TN, TX, UT, WA
Tier 1: NYC Metro Area
Tier 2: Boston, D.C., & Seattle
Tier 3: All other eligible US cities
Mammoth Brands is committed to bringing together individuals from different backgrounds and perspectives. We strive to create an inclusive environment where everyone can thrive, feel a sense of belonging, and do great work together.
Mammoth Brands is an Equal Opportunity Employer, providing equal employment and advancement opportunities to all individuals. We recruit, hire and promote into all job levels the most qualified applicants without regard to race, color, creed, national origin, religion, sex (including pregnancy, childbirth and related medical conditions), parental status, age, disability, genetic information, citizenship status, veteran status, gender identity or expression, transgender status, sexual orientation, marital, family or partnership status, political affiliation or activities, military service, domestic violence victim status, arrest/conviction record, sexual or reproductive health decisions, caregiver status, credit history immigration status, unemployment status, traits historically associated with race, including but not limited to hair texture and protective hairstyles or any other status protected under applicable federal, state and local laws. Mammoth Brands' commitment to providing equal employment opportunities extends to all aspects of employment, including job assignment, compensation, discipline and access to benefits and training.
We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our company.
Lume Deodorant
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