Upstart
Senior Lifecycle Marketing Manager, Emerging Products
Job Summary
The position involves end-to-end ownership of lifecycle marketing strategies for Upstart's emerging products, using channels such as email, SMS, push notifications, and web to guide customers through discovery, activation, and borrowing. The role requires setting and meeting revenue targets, building and optimizing customer journeys within marketing automation platforms, and analyzing campaign performance. Candidates should have extensive experience in B2C lifecycle marketing, data-driven decision making, and cross-functional collaboration. The focus is on delivering innovative customer engagement strategies that support business growth in a digital-first environment.
Required Skills
Benefits
Job Description
About Upstart
Upstart is the leading AI lending marketplace partnering with banks and credit unions to expand access to affordable credit. By leveraging Upstart's AI marketplace, Upstart-powered banks and credit unions can have higher approval rates and lower loss rates across races, ages, and genders, while simultaneously delivering the exceptional digital-first lending experience their customers demand. More than 80% of borrowers are approved instantly, with zero documentation to upload.
Upstart is a digital-first company, which means that most Upstarters live and work anywhere in the United States. However, we also have offices in San Mateo, California; Columbus, Ohio; and Austin, Texas.
Most Upstarters join us because they connect with our mission of enabling access to effortless credit based on true risk. If you are energized by the impact you can make at Upstart, we’d love to hear from you!
The Team:
Upstart’s Growth team is in charge of expanding Upstart’s reach to the millions of Americans without access to affordable credit. We are energized by the prospect of breaking ground in our field and making a positive impact on people’s financial lives.
As the Lifecycle Senior Manager of Emerging Products at Upstart, you will use owned channels like Email, SMS, Push, and Web to guide customers through the stages of discovery, activation, and ultimately borrowing for our newest loan products. This role presents the exciting opportunity to have end-to-end channel ownership– including setting and meeting revenue targets, determining strategy, building Lifecycle journeys in our marketing automation platform, and analyzing the impact of your owned channels.
Position location This role is available in the following locations: Remote
Time zone requirements The team operates on the East/West coast time zones.
Travel requirements As a digital first company, the majority of your work can be accomplished remotely. The majority of our employees can live and work anywhere in the U.S but are encouraged to to still spend high quality time in-person collaborating via regular onsites. The in-person sessions’ cadence varies depending on the team and role; this role is estimated to meet in-person once or twice per quarter for 2-4 consecutive days at a time.
How you’ll make an impact:
- End-to-end ownership of Lifecycle strategy and execution for Upstart’s emerging products
- Set revenue and performance targets, track pacing against them, and make adjustments to channel plans accordingly
- Create annual, quarterly, and journey-level strategy that includes audience criteria, messaging, success metrics, and experimentation
- Partner with Product, Engineering, Growth, Creative, and Analytics teams to enhance Lifecycle journey effectiveness
- Present your channel’s performance and plan to senior stakeholders in Growth, Product, and Engineering
- Build, QA, and launch Lifecycle journeys in a marketing automation tool independently
- Determine relevant audience size and criteria using our in-house Customer Data Platform
What we’re looking for:
- Over 7 years of marketing experience, with more than 5 years focused on B2C lifecycle marketing. Expertise includes building emails and designing customer journeys within an enterprise marketing automation platform
- Proven track record of creating GTM strategies and plans that meet ambitious financial targets
- Proven track record in leveraging a CDP, or customer data attributes and events, to build complex Lifecycle marketing segments
- History of creating, adjusting, and being responsible for delivering against forecasts
- Strong analytical ability– this role is data-driven without dedicated Analytics support. You must be able to pull data using a Business Intelligence Tool (we use Looker and Mode) and draw insights from data sets independently
Preferred Qualifications
- Ownership mentality. At Upstart, Emerging Products are like internal start-ups! You have experience in building strategy, getting buy-in, and executing.
- A user-focused approach to solving business problems. Journey mapping experience is a big plus!
- Experience in managing P&L for a channel, product, or business
- A power user of both Business Intelligence tools (Looker, Mode, Tableau, etc) and Marketing Automation Platforms (Braze, Iterable preferred)
- Ability to communicate effectively with both senior leadership and technical partners
- Past experience or a personal interest in financial lending is nice to have, but not required
What you'll love:
- Competitive Compensation (base + bonus & equity)
- Comprehensive medical, dental, and vision coverage with Health Savings Account contributions from Upstart
- 401(k) with 100% company match up to $4,500 and immediate vesting and after-tax savings
- Employee Stock Purchase Plan (ESPP)
- Life and disability insurance
- Generous holiday, vacation, sick and safety leave
- Supportive parental, family care, and military leave programs
- Annual wellness, technology & ergonomic reimbursement programs
- Social activities including team events and onsites, all-company updates, employee resource groups (ERGs), and other interest groups such as book clubs, fitness, investing, and volunteering
- Catered lunches + snacks & drinks when working in offices
#LI-REMOTE
#LI-MidSenior
At Upstart, your base pay is one part of your total compensation package. The anticipated base salary for this position is expected to be within the below range. Your actual base pay will depend on your geographic location–with our “digital first” philosophy, Upstart uses compensation regions that vary depending on location. Individual pay is also determined by job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.
In addition, Upstart provides employees with target bonuses, equity compensation, and generous benefits packages (including medical, dental, vision, and 401k).
Upstart is a proud Equal Opportunity Employer. We are dedicated to ensuring that underrepresented classes receive better access to affordable credit, and are just as committed to embracing diversity and inclusion in our hiring practices. We celebrate all cultures, backgrounds, perspectives, and experiences, and know that we can only become better together.
If you require reasonable accommodation in completing an application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please email [email protected]
Upstart
A lending platform using AI to provide personal loans and credit solutions with a focus on fair and fast approvals.
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