DoorDash
Senior Manager, Consumer Integrated Marketing - New Verticals Acquisition
Job Summary
This role is a senior marketing leadership position focused on developing and executing growth and acquisition strategies for DoorDash's New Vertical initiatives, including grocery, convenience, alcohol, and retail. The candidate will manage a team and collaborate across marketing, product, strategy, analytics, and finance teams to drive consumer engagement and retention. Key responsibilities include setting strategic vision, leading cross-functional campaigns, and tracking performance metrics. The role requires extensive marketing experience, leadership skills, and the ability to influence and build relationships across departments.
Required Skills
Benefits
Job Description
The Consumer Marketing team is committed to bringing DoorDash’s mission of empowering local economies to life for our millions of consumers. By building intelligent, last-mile delivery technology for local cities, DoorDash connects people with the local businesses they care about — helping grow businesses and the communities that support those businesses.
To bring this mission to life, we’re looking for an experienced marketer who will sit at the intersection of growth, brand and operations, to develop integrated marketing strategies for our consumer business at DoorDash. As a part of New Verticals, we aim to grow our non-restaurant businesses – including grocery, convenience, alcohol, retail and more. We aim to drive both acquisition and habituation of consumers across all verticals available at DoorDash and make an impact by exercising influence, collaboration, and creative problem-solving across teams.
As a Sr. Manager, you will lead our New Vertical acquisition efforts and define the strategy for who we target, where we target, and how we communicate to consumers. You will manage a team of three, with the ultimate goal of driving retentive growth of New Vertical users. This position blends product marketing with growth marketing initiatives, giving you the opportunity to craft innovative campaigns and solutions to get consumers to do more with DoorDash.
- Operate as a general manager within marketing, setting the vision, goals, and strategies across both resurrection and affordability work streams.
- Get the opportunity to work on both 0 to 1 bets as well as on large initiatives that allow you to drive impact at incredible scale.
- Act as the voice of the customer, deeply understanding their top pain points and serving as a go-to expert on churned audiences for the Marketing organization
- Develop the consumer acquisition strategy (the “what”), encompassing goals, category focus and core value proposition, keeping the consumer at the heart of our approach
- Serve as the “hub” of the wheel within marketing, leading cross-functionally across Brand, Creative, Retention, and Performance Marketing teams (to bring the strategy to life with campaigns and initiatives across paid, owned, earned, and in-app channels
- Interface and collaborate frequently with counterparts in product, strategy + operations, analytics, + finance to develop integrated strategies, provide cross-functional leadership updates, and report out on key initiatives / campaigns
- Track primary metrics across functions, reporting progress out to org and senior leaders
- Stay current on marketing best practices, cultural trends and competitive landscape
You have:
- 7+ years of professional experience in marketing in a corporate or startup environment
- Fluency across the marketing mix, fully understanding marketing principles and its role across the funnel
- The ability to connect with people, build relationships and influence without authority
- A strategic, business-mind; you find trends in the data and look to gather audience first insights
- A creative and collaborative inclination; you love working with a team and solving challenging problems in new ways
- An extraordinary bias for action; you’re dependable, self-motivated & ability to multi-task.
- A track record of driving and measuring business success through marketing
- Bachelor’s degree required; MBA preferred
- 2+ years of people leadership experience
- Paid marketing experience preferred
- SEO/SEM experience preferred
We expect this position to be filled by 9/8/2025.
Notice to Applicants for Jobs Located in NYC or Remote Jobs Associated With Office in NYC Only
We use Covey as part of our hiring and/or promotional process for jobs in NYC and certain features may qualify it as an AEDT in NYC. As part of the hiring and/or promotion process, we provide Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound from August 21, 2023, through December 21, 2023, and resumed using Covey Scout for Inbound again on June 29, 2024.
The Covey tool has been reviewed by an independent auditor. Results of the audit may be viewed here: Covey
Compensation
The successful candidate’s starting pay will fall within the pay range listed below and is determined based on job-related factors including, but not limited to, skills, experience, qualifications, work location, and market conditions. Base salary is localized according to an employee’s work location. Ranges are market-dependent and may be modified in the future.
In addition to base salary, the compensation for this role includes opportunities for equity grants. Talk to your recruiter for more information.
DoorDash cares about you and your overall well-being. That’s why we offer a comprehensive benefits package to all regular employees, which includes a 401(k) plan with employer matching, 16 weeks of paid parental leave, wellness benefits, commuter benefits match, paid time off and paid sick leave in compliance with applicable laws (e.g. Colorado Healthy Families and Workplaces Act). DoorDash also offers medical, dental, and vision benefits, 11 paid holidays, disability and basic life insurance, family-forming assistance, and a mental health program, among others.
To learn more about our benefits, visit our careers page here.
See below for paid time off details:
- For salaried roles: flexible paid time off/vacation, plus 80 hours of paid sick time per year.
- For hourly roles: vacation accrued at about 1 hour for every 25.97 hours worked (e.g. about 6.7 hours/month if working 40 hours/week; about 3.4 hours/month if working 20 hours/week), and paid sick time accrued at 1 hour for every 30 hours worked (e.g. about 5.8 hours/month if working 40 hours/week; about 2.9 hours/month if working 20 hours/week).
At DoorDash, our mission to empower local economies shapes how our team members move quickly, learn, and reiterate in order to make impactful decisions that display empathy for our range of users—from Dashers to merchant partners to consumers. We are a technology and logistics company that started with door-to-door delivery, and we are looking for team members who can help us go from a company that is known for delivering food to a company that people turn to for any and all goods.
DoorDash is growing rapidly and changing constantly, which gives our team members the opportunity to share their unique perspectives, solve new challenges, and own their careers. We're committed to supporting employees’ happiness, healthiness, and overall well-being by providing comprehensive benefits and perks including premium healthcare, wellness expense reimbursement, paid parental leave and more.
We’re committed to growing and empowering a more inclusive community within our company, industry, and cities. That’s why we hire and cultivate diverse teams of people from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has room at the table and the tools, resources, and opportunity to excel.
Statement of Non-Discrimination: In keeping with our beliefs and goals, no employee or applicant will face discrimination or harassment based on: race, color, ancestry, national origin, religion, age, gender, marital/domestic partner status, sexual orientation, gender identity or expression, disability status, or veteran status. Above and beyond discrimination and harassment based on “protected categories,” we also strive to prevent other subtler forms of inappropriate behavior (i.e., stereotyping) from ever gaining a foothold in our office. Whether blatant or hidden, barriers to success have no place at DoorDash. We value a diverse workforce – people who identify as women, non-binary or gender non-conforming, LGBTQIA+, American Indian or Native Alaskan, Black or African American, Hispanic or Latinx, Native Hawaiian or Other Pacific Islander, differently-abled, caretakers and parents, and veterans are strongly encouraged to apply. Thank you to the Level Playing Field Institute for this statement of non-discrimination.
Pursuant to the San Francisco Fair Chance Ordinance, Los Angeles Fair Chance Initiative for Hiring Ordinance, and any other state or local hiring regulations, we will consider for employment any qualified applicant, including those with arrest and conviction records, in a manner consistent with the applicable regulation.
If you need any accommodations, please inform your recruiting contact upon initial connection.
DoorDash
A food delivery service connecting customers with local restaurants and providing on-demand delivery through a network of drivers.
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