Senior Manager, Entertainment PR (US Hispanic)

The Cultural Connections Agency

Senior Manager, Entertainment PR (US Hispanic)

Location: Remote (LA, MIA, ATL or NYC preferred)

Our Mission.

Our mission is to unlock the business value and cultural impact of historically underestimated audiences.

What is WORTHI?

WORTHI is a full-service cultural connections agency, where we grow brands and build IP by harnessing the massive influence, buying power and sheer size of underestimated audiences.

Our Unique Approach

At WORTHI, we implement an ethnographic marketing approach into everything we do. Ethnography is the study of people and cultures, and we steep ourselves in the behaviors and desires of specific communities, and create the cultural relevance between their unique needs, and a brand’s unique story, to create a lasting bond.​ Why? Because these audiences influence and define broader culture and offer inarguable and extensive bottom line value to brands, and ultimately, their business longevity depends on their adoption… This is growth marketing. Full stop.

THE JOB.

We are looking for a Senior Manager, Entertainment PR (US Hispanic), to join the growing PR team at WORTHI.

We are a team of passionate storytellers who understand the social-first nature of PR and how the media landscape is continuing to evolve in the digital frontier inclusive of influencer engagement. As a group of hard working, savvy, resourceful, professionals we connect our clients with targeted audiences reflective of the world we live in today.

The Senior Manager, Entertainment PR (US Hispanic) will be supporting the PR department at WORTHI by assisting in the growth of our client roster and being a key driver in daily activities, outreach and execution across the team.

The person who will be successful in this role is a strong bilingual communicator (written, verbal and presentation) proficient in both Spanish and English, with a deep rooted understanding of Hispanic culture and its nuances. They’re a passionate, insights-driven storyteller with experience authentically and effectively reaching Latinx audiences for TV/Film campaigns. This person is able to use their excellent organizational and administrative skills to help the team plan for tomorrow and prioritize tasks for today, with a willingness to pitch in outside of their designated responsibilities for the team and client’s success. This person thinks big and understands the social-first nature of PR and how the media landscape is continuing to evolve in the digital frontier inclusive of influencer engagement. They bring innovative, proactive ideas to their teams sparked from their deep understanding of PR and a strong point of view. They will have professional experience working in a fast paced, client-service agency environment. This person will be an energetic, dependable, team player and a self-motivated, resourceful contributor who is excited to learn and grow.

Reporting directly to Senior Director, Entertainment PR, your duties will include, but not be limited to, the following:

• Operating as the strategic client communication lead.
• Overseeing deliverables for quality and ensuring deadlines are met.
• Develop and execute media strategies for client campaigns with oversight from leadership.
• Securing media hits and top-tier coverage reactively and proactively for clients.
• Building and nurturing relationships with relevant press and key opinion leaders on behalf of the agency and our clients.
• Managing and mentoring junior teammates investing in their growth and success.
• Supporting teams and clients on-site at events and other in-person activations.
• Staying up to date on relevant industry trends and competitor news informing teams and clients of important updates and recommended actions for these opportunities.
• Occasionally supporting new business needs.
• Occasional travel, evening or weekend work may be needed based on client needs.

Qualifications:

• 5+ years of entertainment PR experience at an agency or in-house (an emphasis on multicultural audiences a plus).
• Knowledge of and experience reaching Latinx audiences for entertainment campaigns across print, online, broadcast and emerging media such as podcasts and social media platforms.
• Bilingual communicator in both in oral and written Spanish and English.
• Experience managing multiple accounts in cross-functional department settings.
• Proven ability to guide clients, internal teams and creative partners toward solutions resulting in impactful earned results.
• Track record of successfully securing coverage for clients that drive awareness reactively and proactively.
• Strong experience building thoughtful media relations strategies that go beyond block and tackle and standard solutions.
• Exceptional verbal and written communication, both inside the walls of WORTHI, and for our client partners (strategy decks, media pitches, client agendas, press releases, etc.).
• Has a deep bench of media relationships with entertainment and multicultural reporters at top tier outlets.
• Experience managing and mentoring junior teammates.
• Knowledge of and passion for storytelling, media relations and PR.
• Strong computer skills and hands-on understanding of G Suite.
• Comfortable problem-solving and making recommendations on the fly.

THE HUMAN.

The candidates we’re looking for:

• Embody Excellence
• Lead With Empathy + Respect
• Do The Right Thing
• Keep it 💯
• Insatiable Curiosity
• Creative AF
• Multipliers, not Diminishers
• Deep Rooted Passion
• Fail Fast
• Partnership not Vendorship

LIFE AT WORTHI.

We believe strongly that (1) the more diverse our people are, the better our work will be and (2) we want you to be passionate about your work, but also passionate about life and have ample room to explore those passions outside of work. As an employee, you can expect:

• A supportive, inclusive atmosphere and a team that values your contributions
• An attractive and competitive compensation package
• A generous and well-rounded benefits program featuring PTO, comprehensive medical benefits, cell phone compensation, 401k and much more

Pay Range: $90,000 - $110,000 USD (dependent on skills, experience, and competencies)

Disclosures:

In order to adjust to changes in our business, it may become necessary to add, remove or modify certain duties and responsibilities, or to reassign you to another job position. From time to time you may be asked to work on special projects or to assist with other work. Your cooperation and assistance in performing such additional work is expected. We strive to encourage and support all of our current and prospective employees to achieve their highest potential. No job applicant will receive less favorable treatment on any basis when applying for a career with our team.