Senior Marketing Manager

Join Cartwheel to help tackle the student mental health crisis.

Cartwheel is an early-stage company building a new kind of mental health program for kids that puts schools at the center. We see our role as supporting school staff who see kids every single day. Instead of going around them, we collaborate with them. This means:

• Earlier intervention
• Higher student and family engagement in care
• Better coordination among the trusted adults in a student’s life

Kids shouldn't just aspire to get out of bed and drag themselves to class. They should be able to experience joy. They deserve to envision and build a life they’re excited to live. If you join Cartwheel, you’ll help make this vision a reality for millions of students across the country. We’re backed by top investors including Menlo Ventures, Reach Capital, General Catalyst, BoxGroup, and Able Partners, and we're looking for mission-driven teammates to join our team.

ABOUT THE ROLE

As a Senior Marketing Manager, you’ll play a key role in scaling Cartwheel’s marketing function. Reporting directly to the Head of Marketing, you’ll be responsible for product marketing — including product messaging & positioning, product launches/campaigns, and sales enablement — while also supporting content creation for the website, email campaigns, blog posts, social media, and more. You will be a key voice of Cartwheel, supporting the GTM engine, and working cross functionally to drive marketing campaigns, new product launches, and enabling sales to best position our services.

Role type: This is a W2, Full-Time, Salaried position

Location: US Remote with regular in-person company retreats

Start date: March 2025

WHAT YOU’LL DO

Product Marketing

• Shape our core product messaging: Define strategic initiatives and product / feature launch priorities to evolve our market position in the K-12 education space. Messaging will be disseminated via our website, email campaigns, collateral, social media, etc.
• Conduct market research on customer needs, pain points, and competitive positioning
• Collaborate with the Product team to understand product features, value prop, and roadmap
• Develop collateral that builds trust and excitement around our product features among our audiences (administrators, student services leaders, and school counselors)
• Lead product launch strategies, including internal training and external communications

Content Marketing

• Support the development of a comprehensive content strategy aligned with our brand voice and target audience
• Write and disseminate high-quality, engaging content across various formats & mediums (blog, website, social, etc)
• Ensure consistent messaging across all content platforms

Marketing & Sales Enablement:

• Develop and continually refine assets that will improve conversion rates at each stage of the sales funnel (e.g., videos, pitch deck, collateral, website)
• Gather and report on feedback from customers on what parts of our messaging resonates more vs less and how this feedback should impact marketing strategy

WHO YOU ARE

• A storyteller. You have deep empathy for school districts, families, and students and are able to adapt how you communicate to best reach and engage your audiences and differentiate Cartwheel. You must have excellent verbal and written communication skills.
• Organized. You are able to manage highly interdependent, complex projects and keep various work streams on track.
• Ambitious. You want to make an impact at Cartwheel and are passionate about youth mental health. You thrive in a fast-moving, dynamic, hyper-growth environment and can operate between a high-level strategy and the micro-details to get things right.
• A team player. You must be able to collaborate across the Marketing team, Thought Leadership team, Sales, and basically every team at Cartwheel. You are able to work with a range of disciplines to execute on your work.

SKILLS YOU’LL BRING

Must have…

• 7+ years of marketing experience at a B2B or B2B2C organization
• Proven track record in driving measurable growth through marketing strategies.
• You’re comfortable collaborating with partners and stakeholders across sales, marketing, product, and beyond.
• Expertise in content strategy, development, and distribution
• Exceptional written and verbal communication with the ability to comfortably flex between giving direction, editing, and directly writing.
• Strategic and innovative mindset with demonstrated ability to develop and execute on full funnel, omni-channel campaigns.
• Expertise in content strategy, development, and distribution

Extra credit…

• Marketing experience at a B2B or B2B2C organization in healthcare or K-12 education.

The above is a summary of the role, not an exhaustive list. If you think that you have most of the above but not everything, please apply. We'd love to hear from you.

WHY YOU’LL LOVE CARTWHEEL

Our hope is that Cartwheel will be your best career decision! In addition to tackling one of the biggest challenges of our time, at a company well-positioned to do so, you’ll have:

• Competitive cash compensation between $140,000 to $160,000
• Equity ownership stake in the company
• High-quality health insurance with a $0 monthly premium option for employees
• Dental, Vision, and Employer-Sponsored Life Insurance
• 4 weeks of paid PTO (3 weeks any time + 1 week office closure in December)
• Sick Leave + Holidays
• 401K with 2% employer match
• Team-based culture with mission-driven colleagues who will go to bat for you

Cartwheel is proud to be an equal opportunity employer. We embrace diverse backgrounds and perspectives and an inclusive work environment. We're committed to equal employment opportunity regardless of race, color, religion, ancestry, national origin, gender, sexual orientation, disability status, or veteran status.