Senior Marketing Manager (B2B)

Hey.

We’re a fun team.

We’re looking to hire a Senior Marketing Manager who is excited to learn from smart people in an incredibly fast-paced environment.

In this role, you’ll report to our CEO and ensure that the entire marketing team is moving in lockstep.

Reporting to you will be a: Paid Media Buyer, Social Media Manager, Marketing Associate, Graphic Designer

This position is ideal for someone with 4-6 years of experience managing paid, organic, brand, and content. You need to be an excellent project manager and incredibly detail-oriented.

If you're great at Google Sheets, understand Paid Ads, can play around in Figma, and can name a few incredible B2B funnels you admire, this might be the job for you.

Key Responsibilities:

• Manage an entire marketing team to quarterly OKRs and weekly KPIs

• Your main KPI will be reducing our cost-per-qualified lead

• Manage a Paid Media Buyer across paid B2B channels (Meta, LinkedIn, X)

• Manage the Organic Content Team (UGC, Podcasts, Social, Thought Leadership etc.)

• Manage our Customer Lifecycle Manager

• Analyze conversion events using Google Analytics to inform campaign strategies

• Track and report on campaign performance metrics weekly

• Maintain and update performance dashboards with the latest data

• Conduct A/B testing for landing pages to optimize conversion rates

• Give thorough feedback to landing page designers

• Dive into HubSpot and architect new funnels

• Work alongside the creative team to get assets made

• Collaborate closely with the marketing team to ensure alignment with overall marketing objectives

Career Growth:

This role offers a clear path for professional growth, mentored by our CEO who comes from a marketing background and aims towards advancing you to a Marketing Director.

Qualifications:

• 4+ years in B2B marketing, with at least 2 of those for a nice-looking B2B brand that you're proud of

• 1-2 years of experience in managing paid advertising campaigns

• 1-2 years in content marketing or brand marketing

• Proficient in HubSpot

• You must have managed at least 3 people who directly reported to you

• Ability and track record of managing a creative team

• Very quantitative: skilled in analyzing, tracking, and reporting on campaign metrics

• Proficient in using formulas in Google Sheets

• Be comfortable leading the team in generating B2B content

• Knowledgeable in conducting A/B testing for landing page optimization

• Be able to wireframe a landing page in Miro/Figma

• Experience in managing B2B lifecycle

• Strong communication skills and the ability to work effectively in a remote environment

• Speak quickly. Everyone on our team is a fast-talker. This matters to us ;)

• You must be completely bilingual in English — there is no copywriter for you to manage. The buck stops at you.

How to Apply:

Please submit your resume + video highlighting your experience in managing b2b marketing channels, landing pages, and lead gen.

Application Process:

To be considered for this role these steps need to be followed:

• Fill in the application form

• Record a video showcasing your skill sets