Senior Marketo Administrator (Contract, Fractional)

Job Description:

We are looking for a skilled and detail-oriented Senior Marketo Administrator to spearhead the migration to and management of a Marketo environment. This critical role will oversee the modernization of the marketing automation stack, with a key focus on enabling self-service campaign execution for marketers and leveraging AI-driven personalization to significantly enhance engagement and conversion rates.

You will be instrumental in the successful transition from another CRM system, working closely with various teams to align marketing automation efforts with business objectives and provide administrative support for Marketo and CRM data integrity. The ideal candidate is a Marketo expert with proven experience in leading complex marketing automation implementations and managing sophisticated databases, coupled with a strong understanding of marketing workflows, automation best practices, and the potential of AI in marketing. Your role will drive impactful outreach and support multiple functions by ensuring a smooth, efficient transition and the ongoing optimization of a Marketo instance.

Responsibilities:

• Lead Marketo Migration and Deployment: Take full ownership of the Marketo instance configuration and deployment, leading the migration to establish a modern and scalable marketing automation foundation aligned with marketing and Revenue Operations goals.
• Enable Self-Service Campaign Execution: Design, build, and deploy scalable campaign templates, nurture programs, and modular content within Marketo to empower marketers with self-service capabilities while maintaining brand consistency and best practices.
• Drive AI-Driven Personalization: Support the implementation and optimization of AI-driven personalization features within Marketo, such as dynamic content, predictive scoring, and next-best-action recommendations, to enhance audience engagement and improve conversion rates.
• Systems Integration Expertise: Lead the critical integrations between Marketo, Salesforce, and other data tools to ensure seamless data flow, accurate lead tracking throughout the migration and beyond, and consistent reporting across platforms.
• Cross-functional Collaboration: Partner closely with revenue operations, sales, and customer success teams throughout the migration and Marketo implementation, aligning marketing automation initiatives with broader business goals and refining strategies based on real-time feedback and objectives.
• Performance Analytics & Optimization: Conduct in-depth analysis on campaign performance across multiple metrics (email, landing pages, conversion rates) within the new Marketo environment, leveraging data-driven insights to optimize strategies and the effectiveness of AI personalization efforts.
• Documentation, Standardization, and Training: Develop and maintain comprehensive documentation for Marketo processes, templates, and configurations, ensuring easy replication, consistency, and facilitating effective training for marketing users to enable self-service campaign execution.
• Innovation & Continuous Learning: Stay current on Marketo product updates, particularly regarding AI-powered features, and drive continuous improvements in our marketing capabilities, identifying emerging tools and strategies to further enhance personalization and automation efficiencies post-migration.

Qualifications:

• 7+ years of experience as a Marketo Administrator or in a similar role focused on marketing automation, including significant experience with platform migrations (preferably to Marketo).
• Marketo Certification (Marketo Certified Expert) or similar credentials are strongly preferred, with demonstrated expertise in implementing and optimizing Marketo for complex marketing operations.
• Technical Expertise: Proficiency in HTML, CSS, and JavaScript to customize emails and landing pages within Marketo. Experience with data integration and understanding of API concepts is a plus.
• Analytical Skills: Proven experience with campaign performance tracking, A/B testing, and making data-driven optimizations, with a keen interest in leveraging data to enhance personalization strategies.
• Project Management & Collaboration: Strong skills in managing complex projects, particularly marketing automation platform migrations, with the ability to communicate effectively across technical and non-technical teams and manage stakeholder expectations.
• Educational Background: Bachelor’s degree in Marketing, Communications, or a related field is preferred. Experience with AI-driven marketing technologies is a significant advantage.

About RevOpsforce:

We are On-Demand, Technical RevOps Experts for Go-to-Market Teams.

RevOpsforce is a tech-enabled consulting firm redefining how B2B SaaS companies scale and optimize revenue operations. We eliminate inefficiencies, reduce costs, and accelerate execution by streamlining tech stacks, automating workflows, and integrating data for full go-to-market alignment. We don’t just advise—we execute, delivering hands-on solutions that drive real impact. Backed by a network of top-tier RevOps experts, we partner with high-growth companies to build scalable, efficient, and cost-effective revenue engines. If you're looking to work on cutting-edge projects that shape the future of RevOps, we’d love to have you on board.

Type: Contract, hourly

We are an equal-opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

www.revopsforce.com