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Parsley Health

Senior Member Marketing Manager

Job Summary

The Senior Member Marketing Manager at Parsley Health is responsible for leading lifecycle marketing strategies across channels such as email, SMS, social media, and CRM to enhance member engagement, retention, and reactivation. The role involves managing creative assets, developing ambassador and referral programs, and analyzing metrics to improve member satisfaction. Collaboration with product and sales teams is essential to optimize the member experience. The position emphasizes a passion for healthcare, creativity in messaging, and cross-functional teamwork.

Required Skills

Data Analysis
Content Creation
CRM
Cross-functional Collaboration
Social Media
Loyalty Programs
Copywriting
Lifecycle Marketing
Email Marketing
SMS Marketing
Member Engagement
Referral Programs

Benefits

Paid Time Off
Medical Insurance
Dental Insurance
Vision Insurance
Wellness Stipend
Professional Development Stipend
Remote-First
Equity Stake
401(k) + Employer Matching
Complimentary Health Membership

Job Description

Senior Member Marketing Manager

Location: Work is fully remote, but an ideal candidate would be located in NYC

Who Is Parsley Health?

Parsley Health is a digital health company with a mission to transform the health of everyone, everywhere with the world's best possible medicine. Today, Parsley Health is the nation's largest healthcare company helping people suffering from chronic conditions find relief with root cause resolution medicine. Our work is inspired by our members’ journeys and our actions are focused on impact and results.

The Opportunity:

Parsley Health is building the future of personalized, preventative care—and our members are at the center of it. We’re looking for a creative, detail-oriented Senior Member Marketing Manager to lead the entire member journey from onboarding and engagement to reactivation and referrals.

You’ll own all organic, lifecycle-driven channels, including email/SMS flows, social media, newsletters, ambassador programs, and loyalty campaigns. You'll work closely with the Growth Marketing Manager to ensure a smooth end-to-end experience, while taking full ownership of member retention, reactivation, and satisfaction.

What You’ll Do:

  • Lead lifecycle marketing strategy across email, SMS, CRM, and push
  • Own all creative and execution of onboarding, engagement, and winback flows
  • Manage social media strategy and content across platforms
  • Lead creative team to develop high-performing, member-facing assets
  • Lead ambassador, referral, and loyalty programs
  • Develop dashboards and reporting to monitor member retention, engagement, & NPS
  • Partner closely with Product and Sales/MX to improve the member experience
  • Write and manage member newsletters, announcements, and promotions
  • Champion the voice of the member in all messaging touchpoints

What You’ll Need:

  • 5-10 years experience in lifecycle marketing, CRM, or member engagement roles
  • Fluent in Iterable (or similar lifecycle platforms)
  • Strong analytical chops–track metrics, spot drop-offs, and experiment to improve
  • Creative thinker who can write compelling member copy and social posts and lead others to do the same
  • Experience running social or ambassador programs with real engagement results
  • Comfortable working cross-functionally with product, design, and support teams
  • Excited by the idea of improving retention, reducing churn, and driving referrals
  • Deeply passionate about root-cause healthcare and empowering people to stay well
  • Familiarity using a MacBook, Google suite, Slack and Zoom

Benefits and Compensation:

  • Equity Stake
  • 401(k) + Employer Matching program
  • Remote-first with the option to work from one of our centers in NYC or LA
  • Complimentary Parsley Health Complete Care membership
  • Subsidized Medical, Dental, and Vision insurance plan options
  • Generous 4+ weeks of paid time off
  • Annual professional development stipend
  • Annual wellness stipend

Parsley Health is committed to providing an equitable, fair and transparent compensation program for all employees.

The starting salary for this role is between $119,000 / $140,000, depending on skills and experience. We take a geo-neutral approach to compensation within the US, meaning that we pay based on job function and level, not location.

Individual compensation decisions are based on a number of factors, including experience level, skillset, and balancing internal equity relative to peers at the company. We expect the majority of the candidates who are offered roles at our company to fall healthily throughout the range based on these factors. We recognize that the person we hire may be less experienced (or more senior) than this job description as posted. If that ends up being the case, the updated salary range will be communicated with candidates during the process.

At Parsley Health we believe in celebrating everything that makes us human and are proud to be an equal opportunity workplace. We embrace diversity and are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We believe that the more inclusive we are, the better we can serve our members.

Important note:

In light of recent increase in hiring scams, if you're selected to move onto the next phase of our hiring process, a member of our Talent Acquisition team will reach out to you directly from an @parsleyhealth.com email address to guide you through our interview process. We look forward to connecting!

Interested in this job?

Application deadline: Open until filled

Logo of Parsley Health

Parsley Health

Parsley Health’s leading medical providers use root-cause resolution medicine to treat health concerns where they start with personalized care, health coaching, and year-round, ongoing support. In-network with insurance plans in NY and CA.

See more jobs
Date PostedJune 12th, 2025
Job TypeFull Time
LocationRemote
SalaryCompetitive rates
Exciting fully remote opportunity for a Senior Member Marketing Manager at Parsley Health. Offering competitive salary (full time). Explore more remote jobs on FlexHired!

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