Tailscale
Senior Performance Marketing Manager
Job Summary
This role is for a Senior Performance Marketing Manager responsible for overseeing and scaling Tailscale's paid marketing efforts across channels such as SEM, paid social, OOH, and sponsorships. The candidate will develop strategies, execute campaigns, analyze performance, and collaborate with cross-functional teams to align with go-to-market goals. A strong background in digital advertising, data analysis, and campaign optimization is essential, along with curiosity about audiences and willingness to experiment. The position offers the opportunity to influence growth and work in a fully remote, inclusive environment with comprehensive benefits.
Required Skills
Benefits
Job Description
About Tailscale
Tailscale is building the new Internet by delivering software that makes it easy to securely interconnect people and their devices, no matter where they are. From hobbyists to multinational corporations, teams of every size use Tailscale each day to protect their networks, share access to internal tools, and more. We're building a future for the Internet that's easy, sensible, and safe, like it used to be. Founded in 2019 and fully distributed, we're backed by Accel, CRV, Insight, Heavybit, and Uncork Capital.
Job Description
We’re looking for a Senior Performance Marketing Manager to own and scale our paid marketing channels. You’ll be responsible for managing and optimizing Tailscale’s investment across digital and physical channels including SEM, paid social, out-of-home (OOH), sponsorships, and other experimental formats. This is a high-impact, high-visibility role that sits at the core of our go-to-market strategy and connects directly to both self-serve and sales revenue goals.
This is an individual contributor role today, but we are actively looking for someone with the curiosity, analytical sharpness, and leadership potential to grow into a team lead as we scale.
The ideal candidate has deep curiosity about our target audiences, is very knowledgeable about advertising tech and has extensive hands-on experience, has a track record of high ROI impact from advertising, and is eager to experiment and constantly up-level our performance marketing program.
Responsibilities
- Own and operate our paid marketing program end-to-end, including strategy, execution, measurement, and optimization
- Manage spend and campaigns across Google Ads, Bing, YouTube, LinkedIn, Reddit, newsletters, podcasts, billboards, and other growth channels
- Develop and execute an experimentation roadmap across performance and brand campaigns to drive traffic, organization activations, subscriptions, and sales pipeline
- Define and track key metrics (CAC, payback, activation rate, ROAS, LTV:CAC, etc.) in partnership with growth, sales, data, and finance
- Write creative briefs and partner with brand and content teams to develop compelling ad creative
- Analyze campaign performance and share insights and recommendations across the teamSupport major campaign motions including product launches, competitor takeouts, and account-based marketing (ABM) initiativesCollaborate cross-functionally with product marketing, lifecycle, comms, SEO, and web to ensure performance programs amplify our broader GTM strategyStay current on ad platform changes, best practices, and SaaS benchmarks
What We’re Looking For
- 4-7+ years of experience in B2B performance marketing, preferably at a high-growth SaaS company
- Demonstrated ability to scale and optimize paid programs across multiple channels (SEM, display, video, social, OOH, etc.)
- Strong analytical mindset with comfort using tools like Looker, Google Analytics, and Excel/Sheets
- A clear communicator and strategic thinker who can simplify complex problems and drive cross-functional alignment
- A program manager who thinks in systems, templates, and repeatable playbooks
- Outcome-orientation and a desire to build the best performance marketing program in the industry
- Relentless curiosity about our target audiences, Tailscale users, and Tailscale itself
- Comfort with ambiguity and a willingness to experiment and iterate quickly
Nice to Have
- You are a Tailscale user
- Experience at a developer tools, infrastructure, networking, or security startup
- Desire to become a people manager
As a company, we strive to maintain fair and equitable compensation practices within our team across all roles and all levels. Tailscale's compensation package includes base salary, equity, and comprehensive benefits. The salary range displayed on each job posting represents the target range for a new hire's base salary. Individual offers may vary based on experience and skill set.
Frequently cited statistics show that people who identify with historically marginalized groups are likely to apply to jobs only if they meet 100% of the qualifications. We encourage you to help us break that statistic!
What We Offer
- An inclusive, flexible environment where you can be your authentic self. We recognize the impact of diverse voices and backgrounds on the growth of our people, product, and company. And that flexibility in how and when you work empowers our team to integrate work and life.
- A competitive total compensation package. This includes a base salary, an equity incentive plan and variable commission (for quota-based roles).
- Comprehensive group benefits with no waiting period. Take advantage of coverage for health, vision, dental, and more for you and your family!
- Remote first company—most of our teams work fully remotely. Enjoy a change of scenery wherever you can get wifi, participate in virtual and in-person social events, and leverage our corporate co-working program to visit WeWork (or other similar spaces near you). Some roles require in-office collaboration depending on team needs, which will be clearly noted in the job description.
- Connect with other Tailscalars IRL. Attend our annual company retreat, participate in team/department off-sites, or use your individual travel budget to meet up with team members in Canada, the US, or the UK.
- Support for your personal and professional development. Grow your career thoughtfully with $1500 USD annually for professional development, or take advantage of mentorship, coaching, and internal promotion opportunities.
- Paid time off and a healthy work-life integration. Our flexible, paid time off program supports you for any situation life throws your way, whether moving homes or travelling the world!
- A build-your-own home office setup. You choose your own company-owned laptop (Mac or PC), receive a monthly home internet reimbursement, and $1000 USD to customize your workstation to make it your own.
- Generous parental leave program from your first day. We care about your life outside of work and encourage new parents to take advantage of parental leave top-ups for up to 26 weeks.
Please be aware that legitimate emails from Tailscale's talent team will only originate from @tailscale.com, @greenhouse.io, and @interviews.modernloop.io email addresses. For more information about protecting yourself from impersonators and scams, please visit https://tailscale.com/scam-awareness.
Tailscale
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