Twin Health
Senior Product Manager, Activation and Onboarding
Job Summary
The Senior Product Manager will lead the onboarding and activation experience for members, focusing on creating a seamless initial user journey and scaling engagement. Responsibilities include developing strategies to improve activation rates, managing the full product lifecycle, and implementing automation and AI-driven solutions to optimize workflows. The ideal candidate has 5–8+ years of product management experience, particularly in consumer mobile products and automation. The role offers comprehensive benefits, flexible work arrangements, and the opportunity to significantly impact healthcare technology.
Required Skills
Benefits
Job Description
Twin Health
At Twin Health, we empower people to reverse, prevent and improve chronic metabolic diseases. Twin Health invented The Whole Body Digital Twin™ , a dynamic representation of each individual’s unique metabolism, built from thousands of data points collected daily via non-invasive sensors and self-reported preferences. The Whole Body Digital Twin delivers a new standard of care, empowering physicians and patients to make personalized data-driven decisions.
Working here
Our team is passionate, talented, and driven by our purpose to improve the health and happiness of our members. Our culture empowers each Twin to do what’s needed to create impact for our members, partners, and our company, and enjoy their experience at work. Twin Health was awarded Innovator of the Year by Employer Health Innovation Roundtable (EHIR) (out of 358 companies), named to the 2021 CB Insights Digital Health 150, and recognized by Built In's 2022 Best Places To Work Awards. Twin Health has the backing of leading venture capital funds including ICONIQ Growth, Sequoia, and Sofina, enabling us to scale services in the U.S. and globally and help solve the global chronic metabolic disease health crisis. We have recently announced broad and growing partnerships with premier employers, such as Blackstone and Berkshire Hathaway. We are building the company you always wished you worked for. Join us in revolutionizing healthcare and building the most impactful digital health company in the world!
Excited to join us and do your part in improving people’s health and happiness?
Opportunity
We are seeking a Senior Product Manager to lead our Onboarding and Activation experience. This role is perfect for someone who wants to own our end-to-end member journey —from first app interaction to full activation! You’ll be responsible for creating an ideal first impression on our users and then scaling that to hundreds of thousands of members!
You will work at the intersection of consumer product design, automation, and activation metrics—collaborating with engineers, designers, operations, and clinical stakeholders.
Responsibilities
- Own the end-to-end member onboarding and activation experience, from first interaction to full program engagement.
- Develop and execute product strategies that improve activation rates, onboarding speed, and reduce dropoffs.
- Manage the full product lifecycle, including documenting workflows, writing specifications, user stories, creating mockups, gathering user feedback, guiding feature development, and evaluating outcomes for continuous improvements.
- Work with stakeholders (e.g., care, operations, marketing) to understand manual workflows, identify pain points, and propose automation.
- Build and iterate on AI-powered automations that support onboarding tasks such as scheduling, education, and care planning.
- Additional duties as assigned
Qualifications
- 5–8+ years of experience in Product Management, with a focus on consumer product and mobile experience.
- Proven track record in building onboarding, activation, or acquisition workflows for consumer-facing products.
- Experience working with AI features, agents, or automations that replace or augment manual workflows.
Compensation and Benefits
The compensation range for this position is $155,000-$175,000 annually.
Twin has an ambitious vision to empower people to live healthier and happier lives, and to achieve this purpose, we need the very best people to enhance our cutting-edge technology and medical science, deliver the best possible care, and turn our passion into value for our members, partners and investors. We are committed to delivering an outstanding culture and experience for every Twin employee through a company based on the values of passion, talent, and trust. We offer comprehensive benefits and perks in line with these principles, as well as a high level of flexibility for every Twin
- A competitive compensation package in line with leading technology companies
- A remote and accomplished global team
- Opportunity for equity participation
- Unlimited vacation with manager approval
- 16 weeks of 100% paid parental leave for delivering parents; 8 weeks of 100% paid parental leave for non-delivering parents
- 100% Employer-sponsored healthcare, dental, and vision for you, and 80% coverage for your family; Health Savings Account and Flexible Spending Account options
- 401k retirement savings plan
Twin Health
Twin Health helps employees and health plan members improve their metabolic health for normalized blood sugar, reduced medications, and sustained weight loss.
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