Instacart
Senior Product Manager, Ads
Job Summary
This role involves managing the roadmap and execution of Carrot Ads, a platform used by retailers to run their retail media networks. The candidate will drive product strategy, lead product and customer discovery, and collaborate across teams to develop customer-facing APIs and tools. A focus on ensuring system reliability, integrating third-party partners, and improving developer experience is essential. The position requires extensive product management experience, familiarity with ad technology, and the ability to work with technical teams and stakeholders.
Required Skills
Benefits
Job Description
We're transforming the grocery industry
At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers.
Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table.
Instacart is a Flex First team
There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events. Learn more about our flexible approach to where we work.
Overview
- Carrot Ads - We are seeking a senior product manager to build and extend Carrot Ads - the technology suite retailers use to run their own retail media network. This scope includes the APIs retailers use to build their own retail media network, and the toolset they use to manage their advertiser base.
- Data Platform - We are seeking a senior product manager to build and extend the data platform we leverage to power our ads and insights businesses that service over 7,000 CPG brands a day. This scope includes the data infrastructure we use to process over billions of ad impressions, as well as the integrations both with our onsite ad stack and offsite partners to monetize this data via advertising.
- Ads Manager - We are seeking a senior product manager to extend our advertiser activation and campaign management workflows on Ads Manager. This scope includes the self-serve buying channels for Instacart Ads, with a particular focus on leveraging generative AI to improve performance and reduce operational workload for advertisers.
- Manage the roadmap and execution for Carrot Ads for a diverse set of retailers and use cases.
- Drive forward strategy on all aspects of Carrot Ads, especially our ability to speed up retailer integrations and provide them with a comprehensive toolkit to manage their RMN.
- Lead product planning, product & customer discovery, the product development process, effort estimation, and collaboration with teams across the organization
- Build and maintain customer-facing APIs with a complex ecosystem of 3rd party partners like retailers, marketplaces, and aggregators.
- Ensure Carrot Ads meets the highest standards for uptime, reliability, and speed of integration.
- Intake & validate new ideas through a set of frameworks and drive them into implementable projects.
- Advocate for developer experience throughout the entire Ads and Eversight R&D organization, and build tools that allow Sales Engineering to rapidly decrease implementation cost.
- 5+ years of Product Management experience
- Experience managing ad tech products and platforms
- Experience working in deeply technical domains with the ability to quickly ramp up when onboarding into new areas
- Experience partnering with technical audiences and “translating” to senior audiences across functions
- Direct experience partnering with Engineering and Product teams to identify new roadmap opportunities and improvements
- Ability to manage and align multiple stakeholders
- Fluent in API and web app technologies
- Experience in influencing and building out multi year strategy
Instacart provides highly market-competitive compensation and benefits in each location where our employees work. This role is remote and the base pay range for a successful candidate is dependent on their permanent work location. Please review our Flex First remote work policy here.
Offers may vary based on many factors, such as candidate experience and skills required for the role. Additionally, this role is eligible for a new hire equity grant as well as annual refresh grants. Please read more about our benefits offerings here.
For US based candidates, the base pay ranges for a successful candidate are listed below.
Instacart
A grocery delivery service allowing users to order from local stores and have items delivered by personal shoppers.
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