Wikimedia Foundation
Social Media Specialist
Job Summary
The Wikimedia Foundation is seeking a Social Media Specialist responsible for shaping and executing digital communication strategies across social media channels. The role involves creating engaging content, managing campaigns, monitoring social media engagement, and supporting staff and community training. Candidates should have at least five years of experience in digital communications with a focus on social media, strong writing skills, and the ability to manage multiple projects. The position emphasizes collaboration, global outreach, and ensuring the Foundation's voice resonates with diverse audiences worldwide.
Required Skills
Benefits
Job Description
Summary
The Wikimedia Foundation is looking for a Social Media Specialist who is excited to elevate the voices and stories of the Wikimedia projects and community through digital communications.
This is a highly collaborative role, in which you will help shape and execute digital strategies to connect our brands with global audiences. As part of this work, you will manage the Wikimedia Foundation and Wikipedia social media channels, develop inspiring and engaging digital content that engages a wide range of audiences and reflects the Foundation’s values, voice, and tone. You must possess the judgment and writing skills to be one of the public voices of the Foundation online.
The ideal candidate is:
- A strategic and creative storyteller with experience in developing and executing impactful digital communications strategies and content, as well an in-depth knowledge of social media platforms, best practices, and trends.
- A motivated and organized self-starter with the ability to consistently produce high-quality work, manage multiple tasks, and execute under deadlines, including during crisis communications situations.
- A detail-oriented facilitator who is able to produce clear and engaging content working across a variety of subject matters.
- An adept and intuitive communicator with the ability to write in a range of voices and styles for a variety of projects with diverse audiences.
- A results-driven achiever with the ability to gather and communicate key insights and a strong understanding of digital media metrics and tools.
- A conscientious and globally-minded professional interested in identifying and elevating stories that attract a global audience and showcase the global nature of our brands and communities.
- A thoughtful team player who is eager to collaborate effectively with people from a variety of teams and cultures.
You are responsible for:
Shaping and executing digital communications strategies, including:
- Advising and advancing the strategy for the Wikimedia Foundation and Wikipedia social media channels, as well as working as the primary creator of daily and campaign-specific content
- Overseeing a social media content calendar: scheduling posts about key news articles, events, announcements, campaigns, interesting facts, and more
- Collaborating with department colleagues to develop digital campaigns that increase global awareness of Wikimedia projects and our social good mission
- Regularly monitoring and maintaining social media channels: moderating comments and messages, alerting staff to notable situations, sharing relevant content, and engaging with followers
- Proactively identifying strategic opportunities to engage across our digital channels, helping to connect the Foundation and Wikipedia to timely global events and relevant causes
- Supporting the development of staff as online thought leaders by advancing their understanding of social platforms and identifying key moments for staff to contribute online
- Creating training presentations and materials, toolkits, and guides for Wikimedia community groups and members to strengthen their social media brands and practices
- Regularly organizing and sharing metrics, data, and research reports to glean insights and inform strategy
- Working with marketing teams to support strategies for paid social media promotions
- Assisting with rapid response and crisis management to protect our brand reputation and help teams understand how relevant issues are being discussed on social media
- Managing the ongoing relationship with the social media agency that assists in executing day-to-day tasks
Skills and Experience:
- Minimum of five years of digital communications experience, with an emphasis on social media copywriting, content creation and account maintenance
- Experience with, passion for, and knowledge of social media and other digital communications platforms, audiences, and engagement strategies, as well as measurement tools and metrics
- Strong verbal and written communication, editing, and interpersonal skills
- Strong organizational skills and experience managing multiple projects at once, with an interest in both independent and collaborative work
- Intellectual curiosity, flexibility, and a desire to tackle challenging problems
- The ability to work on a team with diverse demographic and cultural characteristics, as well as the flexibility to virtually meet with people in multiple time zones
Qualities that are important to us:
- Resilience—we work on new and interesting problems in public and collaborative ways
- Being open, curious, and inquiring in our work
- Internal motivation and high standards
- Working together for outcomes, and being willing to let go to scale or change course
- Sharing a culture of constructive criticism and respect
Additionally, we would love it if you have:
- The ability to speak other languages, experience living or working outside the United States, or past work on global digital campaigns
- Experience in graphic design programs such as Figma
- Involvement or experience within Wikimedia communities and/or editing the Wikimedia projects
- BA/BS or MA/MS
About the Wikimedia Foundation
The Wikimedia Foundation is the nonprofit organization that operates Wikipedia and the other Wikimedia free knowledge projects. Our vision is a world in which every single human can freely share in the sum of all knowledge. We believe that everyone has the potential to contribute something to our shared knowledge, and that everyone should be able to access that knowledge freely. We host Wikipedia and the Wikimedia projects, build software experiences for reading, contributing, and sharing Wikimedia content, support the volunteer communities and partners who make Wikimedia possible, and advocate for policies that enable Wikimedia and free knowledge to thrive.
The Wikimedia Foundation is a charitable, not-for-profit organization that relies on donations. We receive donations from millions of individuals around the world, with an average donation of about $15. We also receive donations through institutional grants and gifts. The Wikimedia Foundation is a United States 501(c)(3) tax-exempt organization with offices in San Francisco, California, USA.
As an equal opportunity employer, the Wikimedia Foundation values having a diverse workforce and continuously strives to maintain an inclusive and equitable workplace. We encourage people with a diverse range of backgrounds to apply. We do not discriminate against any person based upon their race, traits historically associated with race, religion, color, national origin, sex, pregnancy or related medical conditions, parental status, sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, or any other legally protected characteristics.
The Wikimedia Foundation is a remote-first organization with staff members including contractors based 40+ countries*. Salaries at the Wikimedia Foundation are set in a way that is competitive, equitable, and consistent with our values and culture. The anticipated annual pay range of this position for applicants based within the United States is US$76,765 to US$144,201 with multiple individualized factors, including cost of living in the location, being the determinants of the offered pay. For applicants located outside of the US, the pay range will be adjusted to the country of hire. We neither ask for nor take into consideration the salary history of applicants. The compensation for a successful applicant will be based on their skills, experience and location.
*Please note that we are currently able to hire in the following countries: Australia, Austria, Bangladesh, Belgium, Brazil, Canada, Colombia, Costa Rica, Croatia, Czech Republic, Denmark, Egypt, Estonia, Finland, France, Germany, Ghana, Greece, India, Indonesia, Ireland, Israel, Italy, Kenya, Mexico, Netherlands, Nigeria, Peru, Poland, Singapore, South Africa, Spain, Sweden, Switzerland, Uganda, United Kingdom, United States of America and Uruguay. Our non-US employees are hired through a local third party Employer of Record (EOR).
We periodically review this list to streamline to ensure alignment with our hiring requirements.
All applicants can reach out to their recruiter to understand more about the specific pay range for their location during the interview process.
If you are a qualified applicant requiring assistance or an accommodation to complete any step of the application process due to a disability, you may contact us at [email protected] or +1 (415) 839-6885.
More information
What does the Wikimedia Foundation do?
What makes Wikipedia different from social media platforms?
News from across the Wikimedia movement
Wikimedia Foundation
A nonprofit organization that supports Wikipedia and other free knowledge projects, promoting open access to information.
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