DoorDash
Associate, Consumer Integrated Marketing, New Verticals
Job Summary
The role involves developing and executing integrated marketing strategies to grow DoorDash's marketplace, with a focus on new verticals and omnichannel campaigns. The candidate will collaborate across teams such as Creative, Growth, Social, Influencer, and Analytics to implement campaigns and track metrics. Key responsibilities include identifying marketing opportunities around seasonal moments, setting KPIs, and building audience-first programs. The position requires a strategic, data-driven mindset, excellent relationship-building skills, and experience in various marketing channels.
Required Skills
Benefits
Job Description
DoorDash’s mission is to grow and empower local economies. By building intelligent, last-mile delivery technology for local cities, DoorDash connects people with the local businesses they care about — helping grow businesses and the communities that support those businesses. To further this mission, we’re looking for a marketer who will sit at the intersection of growth, brand, product, and operations, to develop integrated marketing strategies for our consumer business at DoorDash. The integrated marketing team is a group of marketing generalists responsible for translating business goals into marketing strategies and serving as the general manager across the organization to bring those strategies to market.
The Consumer Integrated Marketing team is looking for a strategic, entrepreneurial, and data-driven marketer to grow DoorDash's Marketplace. This role will report into the New Vertical Retail, Convenience and Alcohol Lead. This role will help develop audience-first strategies around key seasonal moments that meet the unique customer needs and help define own omnichannel marketing campaigns designed to drive incremental awareness and trial of New Vertical users. This marketer will build out our category specific programs designed to unlock new set of consumers for DoorDash. It’s an awesome blend of working on 0 to 1 nascent bets and driving impact at scale.
- Assess marketing opportunities and develop insights around seasonal moments (in partnership with Insights team), acting as the voice of the Cx and expert for the Marketing organization
- Support development of category growth opportunities, encompassing goals, category focus and core value proposition, keeping the consumer at the heart of our approach
- Work with Creative, Growth, Social, Influencer and Retention Marketing teams (the “how”) to bring the strategy to life with campaigns and initiatives across paid, owned, earned, and in-app that bring cultural relevance and cut through crowded conversations
- Interface and day-to-day collaboration with S&O counterparts to develop overarching and initiative strategy(s), cross-functional leadership updates, and reporting on key initiatives and campaigns
- Work with Analytics, S&O and channel teams to set the right goals and KPIs
- Develop tracker of campaign deliverables across marketing channels
- Track primary metrics across functions, reporting progress out to org and senior leaders
- Establish a strong working relationship with cross functional stakeholders in our Product, Operations, Analytics and Marketing teams
- Stay current on marketing best practices, cultural trends and competitive landscape
- Fluency across the marketing mix, understanding marketing principles and its role across the funnel
- The ability to connect with people, build relationships and influence with authority
- A strategic, business-mind; you find trends in the data and look to gather audience first insights
- An extraordinary bias for action; you’re dependable, self-motivated & ability to multi-task.
- A track record of driving and measuring business success through Marketing
- A creative and entrepreneurial mindset - you enjoy tackling unsolved problems, building, and finding creative solutions with limited resources.
- A love for collaborating and working on a team with extensive cross-functional experience partnering with groups across marketing (CRM, paid media, creative, etc), analytics, product, etc.
- Bachelor’s degree or equivalent experience
We expect this position to be filled by 5/26/2025.
Notice to Applicants for Jobs Located in NYC or Remote Jobs Associated With Office in NYC Only
We use Covey as part of our hiring and/or promotional process for jobs in NYC and certain features may qualify it as an AEDT in NYC. As part of the hiring and/or promotion process, we provide Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound from August 21, 2023, through December 21, 2023, and resumed using Covey Scout for Inbound again on June 29, 2024.
The Covey tool has been reviewed by an independent auditor. Results of the audit may be viewed here: Covey
Compensation
Actual compensation within the pay range listed below will be decided based on factors including, but not limited to, skills, prior relevant experience, and specific work location. Base salary is localized according to employee work location.
DoorDash cares about you and your overall well-being. That’s why we offer a comprehensive benefits package to all regular employees, which includes a 401(k) plan with employer matching, 16 weeks of paid parental leave, wellness benefits, commuter benefits match, paid time off and paid sick leave in compliance with applicable laws (e.g. Colorado Healthy Families and Workplaces Act). DoorDash also offers medical, dental, and vision benefits, 11 paid holidays, disability and basic life insurance, family-forming assistance, and a mental health program, among others.
To learn more about our benefits, visit our careers page here.
See below for paid time off details:
- For salaried roles: flexible paid time off/vacation, plus 80 hours of paid sick time per year.
- For hourly roles: vacation accrued at about 1 hour for every 25.97 hours worked (e.g. about 6.7 hours/month if working 40 hours/week; about 3.4 hours/month if working 20 hours/week), and paid sick time accrued at 1 hour for every 30 hours worked (e.g. about 5.8 hours/month if working 40 hours/week; about 2.9 hours/month if working 20 hours/week).
At DoorDash, our mission to empower local economies shapes how our team members move quickly, learn, and reiterate in order to make impactful decisions that display empathy for our range of users—from Dashers to merchant partners to consumers. We are a technology and logistics company that started with door-to-door delivery, and we are looking for team members who can help us go from a company that is known for delivering food to a company that people turn to for any and all goods.
DoorDash is growing rapidly and changing constantly, which gives our team members the opportunity to share their unique perspectives, solve new challenges, and own their careers. We're committed to supporting employees’ happiness, healthiness, and overall well-being by providing comprehensive benefits and perks including premium healthcare, wellness expense reimbursement, paid parental leave and more.
We’re committed to growing and empowering a more inclusive community within our company, industry, and cities. That’s why we hire and cultivate diverse teams of people from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has room at the table and the tools, resources, and opportunity to excel.
Statement of Non-Discrimination: In keeping with our beliefs and goals, no employee or applicant will face discrimination or harassment based on: race, color, ancestry, national origin, religion, age, gender, marital/domestic partner status, sexual orientation, gender identity or expression, disability status, or veteran status. Above and beyond discrimination and harassment based on “protected categories,” we also strive to prevent other subtler forms of inappropriate behavior (i.e., stereotyping) from ever gaining a foothold in our office. Whether blatant or hidden, barriers to success have no place at DoorDash. We value a diverse workforce – people who identify as women, non-binary or gender non-conforming, LGBTQIA+, American Indian or Native Alaskan, Black or African American, Hispanic or Latinx, Native Hawaiian or Other Pacific Islander, differently-abled, caretakers and parents, and veterans are strongly encouraged to apply. Thank you to the Level Playing Field Institute for this statement of non-discrimination.
Pursuant to the San Francisco Fair Chance Ordinance, Los Angeles Fair Chance Initiative for Hiring Ordinance, and any other state or local hiring regulations, we will consider for employment any qualified applicant, including those with arrest and conviction records, in a manner consistent with the applicable regulation.
If you need any accommodations, please inform your recruiting contact upon initial connection.
DoorDash
A food delivery service connecting customers with local restaurants and providing on-demand delivery through a network of drivers.
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