Campaign Specialist

Location: Remote!

The reason behind the role...

As SingleOps, LMN, and Greenius merge into one industry-leading company, we’re expanding our Demand Generation team with a Campaign Specialist!

This will be an integral, hands-on member of our dynamic demand gen team supporting our 3 product brands. In this tactical role, you'll be at the heart of executing multi-channel campaigns designed to engage both prospects and our customers.

If you thrive in a fast-paced environment and enjoy bringing creative marketing ideas to life – from crafting compelling email marketing campaigns to developing engaging social media posts – then this is the perfect opportunity to make a direct impact on our growth and community building efforts.

In This Role, The Ideal Candidate Will…

• Execute Campaigns:
• Build and deploy targeted email marketing campaigns, with careful attention to segmentation and optimization practices
• Create campaigns in our direct mail and gifting platform to support outreach initiatives
• Set up, test, and execute webinars
• Tailor campaign messaging for various deployments such as social, sales outreach (Gong Engage), and email
• Support brand ambassador and influencer campaigns, such as social media takeovers
• Engage our Audience:
• Collaborating closely with our event and partnerships team, execute campaigns that drive participation in tradeshows, workshops and training sessions
• Build email marketing campaigns to keep our customers and prospects aware of important updates, such as product announcements
• Monitor social media channels for mentions, comments, and messages, responding promptly and thoughtfully
• Distribute customer communications as-needed
• Support Content Creation and Distribution:
• Draft monthly newsletters to keep our audience informed and engaged
• Draft and schedule social media posts for review and approval with the Content Marketing Manager at a regular cadence
• Develop, schedule, and publish engaging content across all relevant social media channels (e.g., Instagram, Facebook, LinkedIn)
• Manage YouTube channels including video uploads and playlist curation
• Update the Website:
• Maintain and update the events and training calendar on our website, highlighting opportunities for audience participation and driving registration
• Publish marketing assets including blog posts, on-demand webinars, and case studies

Qualifications:

• Proven Experience: 2-4 years of experience in a marketing role – B2B SaaS experience is an asset but not required!
• Demand Generation Acumen: Demonstrated experience supporting campaigns that generate qualified leads, build sales pipeline, and engage customers
• Email Marketing Expertise: Proficiency in developing and executing email marketing campaigns, including list segmentation, A/B testing, and analytics
• Social Media Savvy: Experience in creating and managing content for various social media platforms and understanding social media marketing best practices
• Content Creation Skills: Strong writing and editing skills with the ability to craft clear, concise, and engaging content for different channels within brand guidelines
• Organizational Skills: Excellent organizational and time management skills with the ability to manage multiple projects and deadlines effectively
• Tech Proficiency: Familiarity with marketing automation platforms, CRM systems (e.g., Salesforce, HubSpot), and website content management systems (e.g., WordPress)
• Collaborative Spirit: A team player with excellent communication and interpersonal skills.