Content Marketing Manager - Generation Genius

The Role:

Newsela is an education technology company that helps K–12 educators drive real learning outcomes by combining engaging, accessible content with integrated assessments and insights. Our suite of products is designed to support teachers in building knowledge, deepening understanding, and sparking curiosity across the curriculum. In 2025, Newsela acquired Generation Genius, a beloved provider of standards-aligned math and science content for elementary and middle school students. As we scale this product as part of the Newsela family, we’re looking for a Content Marketing Manager who will be solely focused on driving engagement and growth for Generation Genius across its website, blog, email, and other key marketing channels.

This is an exciting opportunity to join Newsela’s marketing team while owning the content strategy for a fast-growing product that is already used and loved by educators across the country. We are looking for a collaborative teammate who thrives in cross-functional environments and can manage multiple priorities with ease. If you are a strategic storyteller who knows how to engage educators through clear, inspiring content, and a data-driven marketer who can use performance insights to refine and elevate strategy, APPLY NOW!

Why You’ll Love This Role:

🔍 Blog, Social, and SEO Strategy

• Build and manage editorial calendars aligned with key product updates, education trends, and seasonal campaigns (e.g., back-to-school, STEM week, Earth Day).
• Lead our blog and SEO efforts to increase organic traffic and position Generation Genius as a go-to resource for STEM education.
• Research and write high-performing blog content tailored to educators
• Continuously optimize and refresh existing blog content to reflect current search trends and performance insights.
• Develop and execute social media strategy, increasing educator engagement, word-of-mouth, and teacher trial sign-ups.

📩 Teacher Engagement

• Own and execute the email strategy for engaging teachers with helpful, timely content.
• Write and edit compelling copy for email campaigns, landing pages, paid media, and product messaging.
• Collaborate with product and content teams to surface and promote the most relevant resources and features.

📊 Performance Tracking & Optimization

• Monitor and analyze content performance across channels (traffic, email engagement, conversion, etc.).
• Use insights to iterate on content strategy and improve outcomes.
• Partner with marketing operations to ensure content is tagged, tracked, and measured accurately.

Why We’ll Love You:

• 5+ years of experience in content marketing, with a proven track record of growing web traffic and lead generation, ideally within edtech or SaaS
• Bachelor’s Degree Marketing, Communications, or a related field
• Experience in the education field either in classroom or within edtech is required
• Proficient with marketing automation platforms (e.g., HubSpot, Pardot, Slate) and CMS tools (e.g., WordPress, Drupal).
• Strong understanding of SEO best practices, keyword research, and backlink strategies.
• Skilled in data analysis and optimization, with experience using tools like Google Analytics, SEMrush, Ahrefs, or similar.
• HTML and CSS experience is a plus.

Base compensation: $83,500 - $96,000. Total compensation for this role also includes incentive stock options and benefits. This compensation range may be adjusted based on actual experience.

Why you’ll love working at Newsela:

• Health & Wellness: Access to the world’s leading medical experts for healthcare (pets included!). Discounts and resources to stay healthy: mind, body, and soul.
• Work From Home: Almost all of our roles are fully remote - tech stipend included!
• Supporting ALL Families: Supplemental programs and time off to take care of your family and yourself.
• Time Off: Flexible PTO to recharge, including Sabbatical Leave
• Inclusive Experiences: Robust DEIB curriculum, Identity & Experience Groups (Affinity Groups + Employee Resource Group), Authentic & Transparent conversations with Executive Leadership Teams, and integration of DEIB lens across Talent lifecycle processes.
• Professional Development: Holistic Learning & Development Programs that enable meaningful & inclusive experiences, programs that build future-focused competencies, cohort & community learning sessions that foster a sense of belonging, and individual development plans aligned with your personal and professional aspirations to turn goals into reality.
• Make A Difference: No matter your role or department, the work you do each day helps share the future of education and improves the lives of students and teachers.

About Newsela:

Newsela takes authentic, real world content from trusted sources and makes it instruction ready for K-12 classrooms. Each text is published at five reading levels, so content is accessible to every learner. Today, over 3.3 million teachers and 40 million students have registered with Newsela for content that's personalized to student interests, accessible to everyone, aligned to instructional standards, and attached to activities and reporting that hold teachers accountable for instruction and students accountable for their work. With over 15,000 texts on our platform and multiple new texts published every day across 20+ genres, Newsela enables educators to go deep on any subject they choose.

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