Lumos
Demand Generation Lead
Job Summary
The Demand Generation Lead is responsible for designing and executing multi-channel demand generation campaigns targeting cybersecurity and IT decision-makers. The role requires working closely with sales to align on leads and opportunities, tracking performance metrics, and optimizing campaign effectiveness. Candidates should have over 5 years of experience in SaaS demand generation, with a proven ability to scale early-stage B2B brands and utilize data-driven strategies. The position offers a remote work environment with comprehensive health benefits and additional perks.
Required Skills
Benefits
Job Description
- Jump on a Rocketship: Since launching out of stealth mode just over 2 years ago, our team has grown from 20 to ~100 people and our customer base has 10x’ed with companies like GitHub, MongoDB and Major League Baseball!
- Build with Renowned Investor Backing: Andreessen Horowitz (a16z) backed us since the beginning and we've raised over $65m from Scale, Neo, Greg Brockman (President at OpenAI), Phil Venables (CISO at Google), and others.
- Thrive in a Unique Culture: You’ll join an early-stage company where you have actual influence on the trajectory of the company. We deeply care about our people and the philosophy we live by - check out our values here.
🔦 Role Description
The Demand Generation Lead will drive qualified pipeline growth by designing, executing, and optimizing data-driven demand generation programs that engage cybersecurity and IT decision-makers across the buyer journey. You will be the architect of scalable campaigns that fuel our growth engine—connecting our solutions to the prospects who need them most.
✨ Your Responsibilities
- Own a pipeline-centric campaign strategy - Design, launch, and optimize multi-channel demand generation campaigns that drive high-intent leads and convert into qualified pipeline—aligned with sales goals, ICPs, and buying stages.
- Collaborate closely with Sales to align on generated leads and opps - Build a feedback loop to gain feedback on lead quality, track marketing sourced opportunity progression, and closed won attribution to determine which campaigns are actually performing.
- Optimize Campaign Performance Through Data & Insights - Track performance metrics such as MQL-to-SQL conversion rate, cost per opportunity, and pipeline contribution. Run A/B tests and continuously refine campaigns to improve funnel efficiency and ROI.
- Build and scale ABM and Nurture Motions - Align marketing and sales around key accounts to deliver personalized engagement and drive pipeline.
🙌 What We’re Looking For
- 5+ years of experience in a demand generation role within the SaaS space
- Proven track record of building and scaling early-stage B2B brands
- Experience launching and optimizing demand programs across a variety of channels - earned (PR), owned (blog/social), and paid (ads).
- A data-driven, highly analytical mindset with the ability to track, measure, and optimize demand campaigns based on clear KPIs like SQLs, pipeline value, and CAC
- You’re energized by ambiguity, love building the plane while flying it, and thrive in environments where systems are still being scaled.
⭐️ What We Value
We also care about whether you would be a good fit for Lumos based on the values and characteristics that define how we achieve outcomes, not just your resume. Thank you for considering Lumos, we hope to hear from you! 🎉
💰Pay Range
$140,000 - $220,000. Note that this range is a good faith estimate of likely pay for this role; upon hire, the pay may differ due to skill and/or level of experience.
💸 Benefits and Perks:
- 💯 Remote work culture (+/-4 hours Pacific Time)
- ⛑ Medical, Vision, & Dental coverage covered by Lumos
- 🛩 Company and team bonding trips throughout the year fully covered by Lumos
- 💻 Optimal WFH setup to set you up for success
- 🌴 Unlimited PTO, with minimum time off to make sure you are rested and able to be at your best
- 👶🏽 Up to 16 weeks for expecting parents
- 💰 Wellness stipend to keep you awesome and healthy
- 🏦 401k matching plan
Lumos
First Autonomous Identity Platform to eliminate sprawl and identity fatigue. Discover and manage access to all apps with enhanced security, increased productivity, and reduced cost – all in one platform.
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