Cresta
Digital Marketing Manager
Job Summary
This role focuses on planning, executing, and optimizing digital advertising campaigns across platforms such as Google, LinkedIn, and Bing. The candidate will manage ad operations, create performance reports, and collaborate with various teams to align campaign strategies. Strong analytical skills, experience with marketing tools, and the ability to handle multiple projects in a fast-paced environment are essential. The position offers a unique opportunity to shape and scale Cresta's digital marketing efforts from the ground up while enjoying comprehensive benefits and a competitive salary range.
Required Skills
Benefits
Job Description
Cresta is on a mission to turn every customer conversation into a competitive advantage by unlocking the true potential of the contact center. Our platform combines the best of AI and human intelligence to help contact centers discover customer insights and behavioral best practices, automate conversations and inefficient processes, and empower every team member to work smarter and faster. Born from the prestigious Stanford AI lab, Cresta's co-founder and chairman is Sebastian Thrun, the genius behind Google X, Waymo, Udacity, and more. Our leadership also includes CEO, Ping Wu, the co-founder of Google Contact Center AI and Vertex AI platform, & co-founder, Tim Shi, an early member of Open AI.
We’ve assembled a world-class team of AI and ML experts, go-to-market leaders, and top-tier investors including Andreessen Horowitz, Greylock Partners, Sequoia, and former AT&T CEO John Donovan. Our valued customers include brands like Intuit, Cox Communications, Hilton, and Carmax and we’ve been recognized by Forbes and Bain Consulting as one of the top private AI companies in the world.
Join us on this thrilling journey to revolutionize the workforce with AI. The future of work is here, and it's at Cresta.
RESPONSIBILITIES
- Plan, execute, and optimize performance-driven campaigns across Google, LinkedIn, Bing, etc.
- Own ad operations including targeting, creative uploads, conversion tracking, and budget pacing
- Build and present performance reports, partnering with Marketing Ops to ensure accurate data pipelines, revenue attribution, and actionable insights
- Collaborate cross-functionally with the Demand Generation, Content, Creative, and Sales teams to bring the digital advertising components of integrated campaigns to life—ensuring alignment across channels and execution against campaign goals
- Stay up to date on channel best practices, experimenting with new formats and strategies
- Partner with the SDR team to align on lead follow-up, optimize conversion workflows, and support opportunity creation.
QUALIFICATIONS
- 3+ years of experience running digital advertising, ideally in B2B SaaS
- Deep understanding of advertising across multiple platforms (LinkedIn, Google, and Bing)
- Strong analytical skills and comfort with data, spreadsheets, and reporting tools
- Experience with marketing tools like Salesforce, Hubspot, or similar platforms
- Ability to balance multiple projects in a fast-paced environment
- Enthusiasm for testing, learning, and iterating quickly
- Experience with Salesforce, HubSpot, Google Ads, and LinkedIn Campaign Manager
Unique Opportunity:
- Cresta’s digital marketing program is still in its early stages — we’re just beginning to scale our Google and LinkedIn advertising and are launching new programs like Bing. This is a rare opportunity to shape a high-impact function from the ground up. You’ll get your hands on all things digital marketing quickly and have the freedom to test, iterate, and build.
Perks & Benefits:
- We offer Cresta employees a variety of medical, dental, and vision plans, designed to fit you and your family’s needs
- Flexible vacation time to promote a healthy work-life blend
- Paid parental leave to support you and your family
- Monthly Gym & Phone allowance
- Work from home office stipend to help you succeed in a remote environment
- Lunches and dinners included for in-office employees via Grubhub
Compensation at Cresta
Cresta’s approach to compensation is simple: recognize impact, reward excellence, and invest in our people. We offer competitive, location-based pay that reflects the market and what each individual brings to the table.
The posted base salary range represents what we expect to pay for this role in a given location. Final offers are shaped by factors like experience, skills, education, and geography. In addition to base pay, total compensation includes equity and a comprehensive benefits package for you and your family.
Salary Range: $100,000–$140,000 + Offers Equity
We have noticed a rise in recruiting impersonations across the industry, where scammers attempt to access candidates' personal and financial information through fake interviews and offers. All Cresta recruiting email communications will always come from the @cresta.ai domain. Any outreach claiming to be from Cresta via other sources should be ignored. If you are uncertain whether you have been contacted by an official Cresta employee, reach out to [email protected]
Cresta
Cresta was founded with the goal of using AI to help people learn high-value skills and in doing so, make business radically more productive. Cresta’s team of world-renowned AI thought leaders, industry experts, and top-tier investors lean on experience from scaling companies like Google, Facebook, and Open AI on our march towards helping professionals become experts on day one.
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