Twin Health
Director of Conversion Operations
Job Summary
This role oversees the member enrollment process from registration to activation, focusing on reducing friction and improving the user experience. The candidate will use operational data, analytics, and cross-team collaboration to optimize workflows, drive process improvements, and meet key performance metrics. The position requires extensive experience in operations, healthcare service delivery, and analytics, with a strong emphasis on strategic and continuous process refinement. It offers a remote working environment, comprehensive benefits, and an opportunity to contribute to innovative digital health solutions.
Required Skills
Benefits
Job Description
Twin Health
At Twin Health, we empower people to reverse, prevent and improve chronic metabolic diseases. Twin Health invented The Whole Body Digital Twin™ , a dynamic representation of each individual’s unique metabolism, built from thousands of data points collected daily via non-invasive sensors and self-reported preferences. The Whole Body Digital Twin delivers a new standard of care, empowering physicians and patients to make personalized data-driven decisions.
Working here
Our team is passionate, talented, and driven by our purpose to improve the health and happiness of our members. Our culture empowers each Twin to do what’s needed to create impact for our members, partners, and our company, and enjoy their experience at work. Twin Health was awarded Innovator of the Year by Employer Health Innovation Roundtable (EHIR) (out of 358 companies), named to the 2021 CB Insights Digital Health 150, and recognized by Built In's 2022 Best Places To Work Awards. Twin Health has the backing of leading venture capital funds including ICONIQ Growth, Sequoia, and Sofina, enabling us to scale services in the U.S. and globally and help solve the global chronic metabolic disease health crisis. We have recently announced broad and growing partnerships with premier employers, such as Blackstone and Berkshire Hathaway. We are building the company you always wished you worked for. Join us in revolutionizing healthcare and building the most impactful digital health company in the world!
Excited to join us and do your part in improving people’s health and happiness?
Opportunity
We are seeking a highly analytical and operationally-minded Director of Conversion Operations to own and optimize the full journey from member registration through activation. This mission-critical role reports to the EVP and Chief Medical Officer of Twin Health, and will own and operate the enrollment funnel, serving as the strategic and executional lead for driving member conversion.
You will be responsible for the end-to-end member enrollment function focusing on reducing friction, eliminating inefficiencies, and enhancing the member experience through continuous process improvement and cross functional collaboration. You will partner with Product, Marketing, and Clinical Operations to drive innovations in the enrollment process and ensure seamless member activation at scale.
Responsibilities
- Funnel Ownership: Own the full operational enrollment funnel—from member registration through clinical onboarding and sensor activation. Partnering with the head of lifecycle marketing to optimize a tech-enabled conversation journey. You are responsible for driving outcomes across all operational touch points.
- Strategic Leadership & Innovation: Drive strategy for the member enrollment function. Serve as the strategic owner for funnel design, optimization, and innovation. You will leverage technology, product and analytics to unlock new levels of efficiency and member satisfaction.
- Process Improvement: Build and lead a robust process improvement program that spans care coordination, nursing, fulfillment, onboarding, and clinical scheduling. Identify root causes of inefficiency, design scalable solutions, and ensure each step is repeatable, streamlined, and tightly executed
- Operational Optimization: Identify and resolve bottlenecks in workflows involving humans, logistics, and clinical processes
- Daily Funnel Monitoring & Analytics: Track and analyze key performance metrics such as care team capacity, appointment completion rates, lab test completion, kit shipment and delivery, and sensor activation rates. Use data-driven insights to drive proactive interventions and inform long-term improvements.
- Capacity Management: Monitor workforce and operational bandwidth (e.g., appointment slots, clinical staffing, lab capacity) to proactively balance load and avoid conversion delays. Partner with Associate Director, Practice Operations to support alignment with the care team day to day operations.
- Cross-Functional Collaboration: Work closely with Care Delivery, Clinical Operations, Practice Operations, Marketing, Supply Chain, L1 Support, and Product Operations teams to ensure alignment and seamless member handoffs across teams and systems.
- Service Experience Stewardship: Ensure the member’s first experience with Twin Health clinically and operationally—is timely, smooth, and effective. Anticipate and remove points of failure in service execution.
- Data-Driven Decisions: Use operational data to continuously refine processes and track the impact of interventions aimed at improving conversion and reducing drop-offs. Work closely with the Conversion analytics team to ensure all metrics are clearly defined, measured, and forecasted.
Key Metrics You Will Own
- % of registered members successfully activated at 6 months and 12 months post partner launch and each P1 metric in the funnel
- Average time from registration to activation
- Appointment scheduling and attendance rates
- Kit shipment, delivery, and sensor activation, success rates
- Lab test completion rates
- Funnel drop-offs at each operational stage
- Additional duties as assigned
Qualifications
- 8+ years in operations, healthcare service delivery, or clinical program management in a high-growth, cross-functional environment.
- Strong background in operational analytics and funnel performance tracking; proficient in tools like Excel, SQL, or dashboarding software (e.g., Salesforce, Tableau).
- Proven ability to drive improvements in care workflows, logistics, or fulfillment operations.
- Experience coordinating cross-functional teams including clinical staff, care coordinators, logistics providers, and support functions.
- Process-minded with an eye for systems efficiency, bottleneck reduction, and throughput improvement.
- Strong organizational, problem-solving, and communication skills; able to translate data into actions and operational decisions.
- Preferred Qualifications
- Experience in a B2B2C healthcare or digital health environment
- Familiarity with clinical logistics (e.g., lab processing, kit fulfillment)
- Understanding of practice operations and patient onboarding workflows
- This remote opportunity is available to US based persons. Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.
Compensation and Benefits
The compensation range for this position is $165,000-$175,000 annually.
In addition, Twin has an ambitious vision to empower people to live healthier and happier lives, and to achieve this purpose, we need the very best people to enhance our cutting-edge technology and medical science, deliver the best possible care, and turn our passion into value for our members, partners and investors. We are committed to delivering an outstanding culture and experience for every Twin employee through a company based on the values of passion, talent, and trust. We offer comprehensive benefits and perks in line with these principles, as well as a high level of flexibility for every Twin.
- A competitive compensation package in line with leading technology companies
- As a remote friendly company we are committed to providing opportunities for all who join to further build relationships, increase cross-functional collaboration, and celebrate our accomplishments.
- Opportunity for equity participation
- Unlimited vacation with manager approval
- 16 weeks of 100% paid parental leave for delivering parents; 8 weeks of 100% paid parental leave for non-delivering parents
- 100% Employer sponsored healthcare, dental, and vision for you, and 80% coverage for your family; Health Savings Account and Flexible Spending Account options
- 401k retirement savings plan
Twin Health
Twin Health helps employees and health plan members improve their metabolic health for normalized blood sugar, reduced medications, and sustained weight loss.
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