Growth Analytics Manager – Marketing

EMPOWER OVERVIEW

Empower is shaking up an outdated financial system by providing real opportunity for our customers: the opportunity to get the cash they need, to access fair credit, and to change their financial story. Today, we’re helping millions of people find financial security through machine learning models that evaluate creditworthiness using a more inclusive lens and mobile-first products: Cash Advance, Thrive line of credit, and Petal credit cards. Tomorrow? Creating even more financial paths for our customers (and their wallets) to succeed.

This year, Empower ranked #65 on Inc. 5000’s Fastest-Growing Private Companies list — our third year in a row cracking the top 100 — and was named by Forbes as one of the 25 Next Billion-Dollar Startups for 2024. Empower was also featured by Forbes on America’s Best Startup Employers list in 2023, and our Thrive line of credit product was named by Fast Company as one of 2022’s Next Big Things in Tech.

Empower is backed by Sequoia Capital, Blisce, and Icon Ventures. Ready to grow your impact and accelerate your career? Take a look at our open roles — we can’t wait to meet you.

Empower México is a new venture for the company. Launched in 2022, we’ve already helped thousands of customers access fair credit in moments of need — using alternative data and technology to serve those often overlooked by traditional lenders. We’re scaling rapidly and preparing to launch new products that will expand our reach and deepen our impact across the country.

Empower is seeking a dynamic Growth Analytics Manager to join our team and play a pivotal role in measuring, attributing, and deploying our advertising budget more efficiently and profitably.

The ideal candidate is passionate about using data and analytics to drive business growth and help customers improve their financial situations. They will collaborate closely across marketing, credit, product, and tech teams to develop strategies and solutions that deliver value to Empower and our customers. The right person for this role excels at solving complex problems and is comfortable with a wide range of technical tools.

This is aremote position, ideally for candidates based inMexico or in thePT / MT time zones. Travel for company offsites is expectedat least four times per year.

Key Responsibilities

• Analyze user acquisition efforts (e.g., paid media, referral programs), conversion funnels, customer retention, and ROAS—proactively identifying insights and strategies to optimize performance.

• Partner with product and engineering teams to improve conversion rates across the funnel.

• Design and execute tests to measure the effectiveness of new strategies and budget allocations, even where data is limited.

• Explore and implement marketing technologies to improve channel attribution.

• Conduct market research and competitive analysis to inform growth strategies.

• Influence marketing budget allocation based on customer data and business intuition.

• Build automated systems and dashboards to monitor business performance.

• Collaborate closely with the BI team to improve data quality used for analytics.
  

Candidate Qualifications

• B.S. in engineering, business, finance, data analytics, computer science, or mathematics, economics.

• 2+ years of experience in data analytics, business analysis, or credit risk management.

• Experience designing tests and interpreting results.

• Proficiency in SQL and Tableau.

• Comfortable learning new tools and analytical methods.

• Experience working cross-functionally with tech, product, credit, and business teams.

• Structured problem-solving skills and strong communication.

• Self-motivated, detail-oriented, and able to manage multiple priorities in a fast-paced environment.

Preferred Qualifications

• Experience with digital marketing metrics and tools (e.g., Google Analytics, Facebook Ads Manager).

• Python proficiency

• 1+ year at a bank or fintech working in credit or marketing analytics.

• Familiarity with SKAN and mobile attribution data.

Don't meet every qualification? If you're excited about this challenge and driven to innovate, we still want to hear from you!

What You'll Get at Empower

• Meaningful Ownership: Competitive salary and generous equity in a profitable, fast growing company.

• Complete Support: 100% coverage for medical, dental, vision, and life insurance, plus a generous WFH reimbursement.

• High-Impact Teams: The chance to thrive in a small, focused team where your contributions directly shape outcomes for our business and customers.

• Remote First: A virtual first environment built on trust and outcomes.

• Team Connection: Twice-yearly company onsites where we come together to connect, learn, and build for the future (our last few have been in San Diego, Vail, and Flagstaff)!

• Growth Path: Ongoing opportunities for development in a dynamic, supportive, and creative environment.

The Empower Way

The Empower Way is one where bold ambition meets an owner mindset, where open dialogue and spirited debate are encouraged, and where everyone works together to put our customers first. We believe diverse voices lead to the best ideas, and we foster an environment where every individual is valued, heard, and supported as part of one unified team working to change lives and build a more inclusive future.

If that sounds like you, join us and be part of a team that's helping millions of people reshape their financial futures.