Circle
GTM Engineer, Outbound
Job Summary
The GTM Engineer role at Circle involves designing and executing outbound sales campaigns using AI-powered tools, building automation systems to streamline workflows, and analyzing campaign performance for optimization. The position requires expertise in sales technology, signaling tools, data skills, and experience with automation and multichannel outreach strategies. Collaboration with Marketing, RevOps, and Applied AI teams is essential to align messaging and develop innovative AI-driven solutions. The role is fully remote and offers benefits like paid time off, medical coverage, professional development stipends, and opportunities for team retreats.
Required Skills
Benefits
Job Description
About Us
Circle is building the world’s leading all-in-one platform for online communities. We make it possible for creators, coaches, educators, and businesses to bring together their audience with engaging discussions, live streams, events, chat, courses, and payments — all in one place, all under their own brand.
We’re proud to be a fully remote company of around 180 (and growing!) team members from 30+ countries around the world. We seek exceptional individuals around the world, set them up to do the best work of their lives, and in turn, create a meaningful impact in their own lives. We don't track hours, but we do manage for high expectations very closely. We collaborate across time zones, are highly async, and like to document a lot.
Twice a year, we bring the whole company together in beautiful places around the world for our company offsites. So far, we’ve hosted offsites in Turkey, Portugal, Mexico, Thailand, Colombia, Italy, Ireland, and more, with still more to come!
About the role
Circle’s grown to $50M in ARR almost entirely through inbound — now, we’re ready to unlock outbound as a repeatable growth engine. We’re looking for a GTM Engineer to help make that happen!
This role sits on our Sales team and is equal parts systems builder, experimenter, and go-to-market operator. You’ll design and run automated outbound campaigns, build intelligent agentic systems, and work hand-in-hand with RevOps to scale our outbound motion from the ground up.
If you’re obsessed with growth, automation, and making sales teams more effective through modern tooling, this role was made for you.
What you'll be doing
- Design and execute outbound sales campaigns using AI-powered tools to personalize and scale outreach.
- Build agentic systems (e.g. with Relevance AI, Clay, APIs) to automate workflows and reduce manual tasks.
- Own campaign orchestration end-to-end — from persona development, to launch, to performance measurement — using structured campaign trackers.
- Create and manage an experimentation framework to test outbound strategy, messaging, tooling, and workflows.
- Use signaling tools (e.g. Common Room, Clay + X) to identify accounts showing intent signals — such as community engagement, product discussions, or hiring trends — across social platforms like LinkedIn, Twitter, and Reddit. Translate these into outbound triggers and prioritized target lists.
- Manage outbound sequences with Smartlead and similar platforms, building and optimizing multichannel workflows that integrate personalized email, LinkedIn touchpoints, and automated follow-up logic.
- Partner with RevOps to maintain and improve our sales tech stack — integrating tools, testing new platforms, and ensuring seamless data flow.
- Source and qualify leads using a data-driven approach, teeing up opportunities for the sales team to close.
- Monitor campaign performance and continuously optimize based on results.
- Build internal tooling to help reps move faster — from enrichment workflows to Slack alerts to reporting dashboards.
- Cross-Functional Collaboration — You'll work closely with three core teams:
- Marketing: Collaborate to align outbound messaging with product launches and campaigns. Share campaign insights to shape top-of-funnel content and positioning.
- RevOps: Co-own lead scoring models, maintain clean data flows, and ensure accurate tracking of outbound performance. Sync CRM and outbound platforms seamlessly.
- Applied AI: Serve as a key partner in developing and testing agentic AI systems that automate SDR workflows. Provide feedback loops, monitor performance, and help scale high-performing agents into production.
What you'll need to be successful
- Strong alignment with our values, find our values on our career page if you haven’t read up on them yet.
- You are proficient in English (spoken, written, and reading) at a CEFR Level C2 / ILR Level 5.
- Technical proficiency with tools like HubSpot, Outreach/Salesloft, Clay, Zapier, and Make.
- Experience with signaling technologies (e.g. Common Room) to prioritize high-intent accounts.
- Strong data skills — you can analyze campaign performance and drive optimization.
- Familiarity with AI-powered GTM tools like Relevance AI, Sana Labs, etc.
- Strong outbound instincts: messaging, cadence building, social selling, and copywriting.
- Excellent written and verbal communication skills.
Bonus points
- You’ve worked in a GTM Engineering or Revenue Ops role at a modern SaaS company.
- You bring both technical depth and GTM intuition — a rare combo.
- You’ve thrived in an early-stage or 0→1 environment, and love building new systems.
$140,000 - $160,000 USD per year
The cash compensation range shown is a starting point. In addition to equity, benefits and perks, your cash compensation is subject to an annual review and increase on a once per year basis.
The fun stuff
- Fully remote: work from anywhere in the world!
- Autonomy and trust to do your job: we care about outcomes over everything else.
- Paid time away: all employees are given 35 days of PTO annually. We also offer a paid sabbatical after 5 years.
- Generous U.S. benchmarked compensation and startup equity no matter where you are in the world.*
- Awesome medical coverage with 100% coverage for you and your family, or medical reimbursement options where applicable!*
- Parental leave for parents expanding their family, or just starting one.
- Home office stipend to help you get up and running.
- Learning & development stipend to help you level up your professional skills.
- Annual bonus potential for roles that don't already receive variable income or commission.
- Company retreats: Twice a year, the Circle team gets together for a fully paid company retreat in incredible places around the world! We’ve had past retreats in Colombia, Portugal, and Mexico, with more planned on the horizon.
- Check out our Careers page for more.
*Your role, location and unique circumstance may affect this.
Diversity, Equity & Inclusion
As a fully-remote international company, diversity is baked into our DNA. Here’s how our CEO, Sid Yadav, frames our hiring mission: “let’s find talent in underserved and under-represented corners of the world, set them up to do the best work of their lives, and in turn, change their life.” To achieve this hiring mission, we offer competitive U.S. benchmarked compensation no matter where someone’s located in the world, and we proactively seek candidates who expand representation of backgrounds, cultures and lived experiences in our teams.
Equal Employment Opportunity
Circle is an equal opportunity employer and as such, we do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other characteristic protected by applicable laws. If you require any accommodations during the recruitment process, please let us know and we will work with you to meet your needs.
How We Use Candidate Data
At Circle, we are committed to protecting your personal information. As a job applicant, the personal data you provide to us is collected and processed in accordance with the General Data Protection Regulation (GDPR) in the EU and the California Consumer Privacy Act (CCPA). This notice outlines the types of personal information we collect, the purpose for collecting it, and your rights.
Information We Collect: We collect the following categories of personal information from job applicants:
- Contact information (such as name, email address, phone number)
- Employment history and qualifications
- Education history
- References and any other information you choose to share with us during the application process
Purpose of Collection: We collect this information for the following purposes:
- To assess your qualifications and suitability for the position
- To communicate with you during the recruitment process
- To comply with legal and regulatory obligations
Your Rights Under GDPR and CCPA: You have the following rights regarding your personal information:
- The right to request access to the personal information we hold about you.
- The right to request the deletion of your personal information, subject to certain legal exceptions.
- The right to opt out of the sale of your personal information (Note: We do not sell personal information).
For more information about how we handle your personal data or to exercise your rights, please refer to our full Privacy Policy.
By submitting your application, you acknowledge that you have read and understood this privacy notice.
Circle
A platform for building and managing online communities, offering tools for discussions, events, and member engagement.
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