Apollo
Head of Brand Marketing
Job Summary
The role involves leading brand, content, and social media efforts to define and evolve the company's brand identity, oversee content development, and expand social media presence. The candidate will manage a multidisciplinary team and collaborate closely with product marketing and leadership to drive awareness and engagement. Significant experience in B2B SaaS marketing and team leadership is required, with a focus on creating cohesive brand narratives across channels. The position emphasizes strategic thinking, hands-on execution, and working in a fast-paced, data-driven environment.
Required Skills
Job Description
Apollo.io is the leading go-to-market solution for revenue teams, trusted by over 500,000 companies and millions of users globally, from rapidly growing startups to some of the world's largest enterprises. Founded in 2015, the company is one of the fastest growing companies in SaaS, raising approximately $250 million to date and valued at $1.6 billion. Apollo.io provides sales and marketing teams with easy access to verified contact data for over 210 million B2B contacts and 35 million companies worldwide, along with tools to engage and convert these contacts in one unified platform. By helping revenue professionals find the most accurate contact information and automating the outreach process, Apollo.io turns prospects into customers. Apollo raised a series D in 2023 and is backed by top-tier investors, including Sequoia Capital, Bain Capital Ventures, and more, and counts the former President and COO of Hubspot, JD Sherman, among its board members.
About the Role
We are seeking a strategic, creative, and hands-on leader to own and elevate our brand narrative across every touchpoint - from visual identity and video storytelling to content, social media, and executive visibility.
As Head of Brand, Content, and Social Media, you will be responsible for defining and evolving our brand strategy, overseeing content creation and distribution, and scaling our social media presence to drive awareness, engagement, and reputation in the market.
You will lead a multidisciplinary team, while partnering closely with product marketing, demand generation, and executive leadership.
Responsibilities
Brand & Creative Leadership
- Define and evolve our brand identity, visual system, voice, and storytelling principles.
- Own and continuously optimize the brand playbook and ensure adherence across all touchpoints.
- Lead the video team to deliver exceptional brand experiences.
- Develop campaigns and brand moments that inspire, engage, and differentiate.
Content Strategy & Development
- Build and execute a content strategy aligned with company objectives (demand, product marketing, thought leadership).
- Oversee the creation of high-quality content (blogs, case studies, video, social) with a data-driven approach.
- Partner with PMM and Revenue teams to ensure content maps to buyer journey and ICP needs.
Social Media & Community Building
- Lead the organic and paid social strategy to grow awareness, drive engagement, and support GTM motions.
- Manage day-to-day social media operations, team, and agencies.
- Define social media KPIs and optimize performance.
Ideal Candidate
- 10+ years experience in brand, content, and social leadership roles (B2B SaaS).
- Proven ability to craft and scale a cohesive brand narrative across channels and formats.
- Deep experience leading teams (video, design, copy) and social media programs.
- Strong strategic thinking balanced with a hands-on approach to execution.
- Highly collaborative and capable of influencing cross-functional and executive stakeholders.
- Comfortable with fast paced, performance-oriented, data-driven environments.
We are AI Native
Apollo.io is an AI-native company built on a culture of continuous improvement. We’re on the front lines of driving productivity for our customers—and we expect the same mindset from our team. If you're energized by finding smarter, faster ways to get things done using AI and automation, you'll thrive here.
Why You’ll Love Working at Apollo
At Apollo, we’re driven by a shared mission: to help our customers unlock their full revenue potential. That’s why we take extreme ownership of our work, move with focus and urgency, and learn voraciously to stay ahead.
We invest deeply in your growth, ensuring you have the resources, support, and autonomy to own your role and make a real impact. Collaboration is at our core—we’re all for one, meaning you’ll have a team across departments ready to help you succeed. We encourage bold ideas and courageous action, giving you the freedom to experiment, take smart risks, and drive big wins.
If you’re looking for a place where your work matters, where you can push boundaries, and where your career can thrive—Apollo is the place for you.
Learn more here!
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Apollo
Search, engage, and convert over 210 million contacts at over 35 million companies with Apollo's sales intelligence and engagement platform.
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