The Role

As Optery’s first Head of Paid Media, you’ll own the strategy, execution, and performance of all our paid acquisition channels. Reporting to the CEO, you’ll architect and scale a best‑in‑class paid media function driving efficient user acquisition and measurable ROI across search, social, programmatic, CTV, and native. You’ll establish frameworks, optimize budgets, and leverage AI‑powered tools to keep us ahead of platform shifts and industry trends.

Optery is profitable and growing rapidly. Our products have already won significant accolades in the personal data removal, consumer data privacy, and cybersecurity industries, and we need your help taking our paid media capability to the next level. For example, our product was awarded “Editors’ Choice” by PCMag as the most outstanding in the personal data removal category for the 4th year in a row (2022 - 2025), we received the Cybersecurity Excellence Awards for Attack Surface Management, Digital Footprint Management, and Employee Privacy Protection for the 2nd year in a row (2024 - 2025), we received the Top InfoSec Innovator Award and Best Service for Attack Surface Management by Cyber Defense Magazine in 2025, Fortress Cybersecurity Award for Privacy Enhancing Technologies in 2025, Fast Company awarded Optery Next Big Things in Tech for Security and Privacy in 2023, Optery was ranked the #1 most effective of all personal data removal services tested in a 2024 study by Consumer Reports, and Optery was named one of Business Insider’s Top 30 Future Unicorns of 2025.

This is a unique opportunity to define and execute all aspects of paid media at a mission-driven, high-growth startup at the forefront of applying Artificial Intelligence (AI) to consumer data rights management and the privacy tech movement.

Note: past experience having directly managed a paid media budget of at least $300K+ per month is a hard requirement for this position.

Areas of Responsibility

• Paid Search (SEM): Build and optimize campaigns across Google Ads and Bing Ads; manage keyword strategy, bidding, and quality‑score improvements for efficient Cost‑Per‑Acquisition (CPA).

• Paid Social: Lead acquisition campaigns on Google, Meta, Instagram, Facebook, X, Reddit, LinkedIn, etc and emerging social platforms driving scale while maintaining target ROAS.

• Programmatic & Display: Architect audience‑driven programmatic buys and display campaigns; partner with agency partners to maximize reach and minimize waste.

• Native & Content Networks: Test and scale native ad strategies on platforms content networks aligning creative, landing pages, and performance metrics.

• CTV & Audio: Define and manage programmatic TV and audio campaigns; optimize toward view‑through and completion metrics to drive brand and performance goals.

• Budget & Forecasting: Set monthly/quarterly budgets; build forecasting models; continuously reallocate spend to high‑return channels and tactics.

• AI Paid Media Tools: Evaluate, implement, and leverage modern AI‑powered solutions for targeting, content creation, personalization, and optimization.

• AI‑Driven Optimization: Evaluate and implement AI‑powered bidding, creative generation, and predictive targeting tools to enhance performance and speed up experimentation.

• Data & Analytics: Establish tracking, attribution, and reporting frameworks (UTM, pixels, server‑side); maintain dashboards for real‑time performance monitoring and insights.

• Agency & Vendor Management: Select, onboard, and manage agency and vendor partners; negotiate scopes, SLAs, and pricing; ensure delivery against KPIs.

Ideal Candidate

• 7+ years of hands‑on paid media experience at high‑growth B2C or DTC brands, SaaS, or consumer‑tech companies.

• Proven track record managing multi‑hundred‑thousand to million‑plus monthly budgets with demonstrable ROI improvements. Past experience having directly managed a paid media budget of at least $300K+ per month is a hard requirement for this position.

• Deep expertise in Google Ads and Meta Ads, and at least two additional paid channels (e.g., Linkedin, Reddit, etc).

• Strong analytical skills: comfortable with bid algorithms, auction dynamics, cohort analysis, LTV/CAC modeling, and incremental lift testing.

• Experience setting up and interpreting multi‑touch attribution models and integrating data into data warehouses or BI tools.

• Hands‑on with A/B and multivariate testing frameworks to optimize creatives, landing pages, and audience segments.

• Familiarity with tag management (e.g., Google Tag Manager), conversion APIs, and server‑side tracking implementations.

• Demonstrated ability to evaluate, pilot, and operationalize AI tools for bidding, audience discovery, and creative optimization.

• Excellent communication and stakeholder‑management skills; able to translate complex performance data into clear strategic recommendations.

• Hands‑on experience evaluating and deploying AI‑driven marketing solutions (e.g., generative content, predictive targeting).

• Excellent leadership and communication skills; comfortable presenting to executives and mentoring teams; bias for action and pragmatism.

• Self‑starter with a bias for action, a test‑and‑learn mindset, and a passion for consumer data privacy and security.

• Track record of professional success and achievement

Location

While Optery is a fully-remote global team, this position is based in the United States and is required to work regular U.S. business hours, i.e. in the U.S. Eastern, Central, Mountain, and/or Pacific time zones.

Compensation & Benefits

• Base salary: $160K - $200K

• Competitive equity

• Great health, dental, and vision insurance

• 401k program with employer match

• Paid time off policy

• Stipend for home office setup

Equal Opportunity

Optery values diversity and is an equal opportunity employer. Optery does not discriminate on the basis of race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, retaliation, parental status, military service, or other non-merit factor.