Head of Sales and Business Development

About Us

Propel is on a mission to empower low-income Americans by simplifying access to government benefits with modern technology. We're a passionate team of 100 Propellers - all working to help our users get through the month, every month.

The Role

The Propel Marketplace connects our ~10M users to products, services, and exclusive offers from leading brands across grocery, healthcare, and financial services. It has grown into a powerful, industry-leading performance tool for our partners and a critical revenue driver for Propel.

We are seeking a Head of Sales and Business Development to lead and grow our sales and business development function within the Marketplace business. This team is responsible for growing our client footprint across a variety of verticals including retail, healthcare, and financial services. This role is ideal for a player-coach—someone who can actively engage in high-value deals and partnerships while also guiding the team to exceed sales targets. You’ll drive revenue growth through advertiser sales and strategic partnerships, lead us in growing our client base, extend industry visibility and influence, and expand our user offerings.

Here's how you'll impact the company:

Sales & Revenue Growth

• Develop and execute a sales strategy to attract and retain advertisers across key verticals
• Lead a team of sales and BD professionals, setting clear revenue targets and performance metrics to drive success
• Personally engage in high-value deals, demonstrating an ability to sell performance marketing and ad solutions while also exploring strategic product partnerships
• Optimize our sales process, pipeline management, and forecasting to improve efficiency and conversions
• Lead go-to-market (GTM) efforts into new verticals, assessing fit and potential for Propel and informing go-forward strategy

Strategic Partnerships & Channel Development

• Identify, establish, and nurture channel partnerships that help scale and accelerate our sales effort across ad tech and in vertical-specific domains
• Work cross-functionally to integrate new partnerships into sales motions and revenue model

Leadership & Team Development

• Recruit, mentor, and develop a high-performing BD team, fostering a culture of accountability and results
• Implement best practices in sales operations, reporting, and analytics to measure and optimize team performance
• Drive collaboration between BD, Customer Success, and Strategy & Operations teams to ensure a cohesive growth strategy

Who You Are

• Proven sales leader with 10+ years of business development experience in advertising sales or performance marketing
• Experience managing and scaling a high performing sales team, with a track record of hitting and exceeding revenue targets
• Expertise in digital advertising, performance marketing solutions, and marketplaces
• An exec-level influencer with strong communication skills and experience navigating C-suite executive relationships
• Strong dealmaker with experience structuring and negotiating strategic partnerships
• Metrics-driven with expertise in CRM tools, sales forecasting, and reporting, and excitement to adopt cutting-edge AI tools
• Hands-on, entrepreneurial mindset—comfortable leading both strategy and execution

At Propel, you'll enjoy:

• Meaningful work and a strong shared sense of mission
• Remote-friendly work environment with a dog-friendly office in Downtown Brooklyn and satellite offices in San Francisco and Salt Lake City. The team meets in-person for optional retreats.
• 20 Days of PTO
• 4% 401K match
• $10k lifetime spend towards Carrot Fertility
• Excellent Medical, Dental and Vision options
• Other health and mental health focused benefits and perks
• Propel builds compensation bands referencing the 75th percentile of compensation for companies like us. Expected compensation for the role as scoped is $200,000 - $240,000 and will be based on how a candidate matches to our internal leveling guide. Bands may be expanded if someone is leveled more senior than the role was initially scoped. A 10% bonus based on revenue performance, equity and excellent benefits come with this position as well!

Additional Considerations:

• We are committed to building a diverse and inclusive team, and welcome applicants from all backgrounds and abilities.
• We're currently accepting applications from the states we have an established entity, which includes California, Colorado, District of Columbia, Florida, Georgia, Illinois, Maryland, Massachusetts, New Jersey, New York, Oregon, Pennsylvania, Texas, Virginia, and Washington.

More About Propel

We believe that Americans with limited income deserve modern, respectful, and effective experiences around their government benefits and money. Unfortunately, the status quo often fails to treat them as first-class citizens in their daily interactions around the social safety net and financial services. The tech industry hasn’t pulled its weight in solving the problems faced by low-income Americans.

Propel’s mission is to change that. We’ve built Providers, the single most popular app in the country built specifically for low-income Americans. Over 5 million families each month use Providers to seamlessly manage their government benefits (programs like SNAP, commonly known as food stamps), and save and earn money. Providers has been recognized by the White House, featured on the front page of the NYTimes, and carries over 500,000 five star reviews.

Propel is a for-profit, venture-backed start-up company that holds its social mission at its core. We’re proud to be supported by a blend of nonprofits, impact investors, and world-class investors, including the Robin Hood Foundation, Andreessen Horowitz, Nyca Partners, Financial Health Network, JPMorganChase, Kevin Durant, Serena Williams, and Nas. For us to build a self-sustaining and profitable business, we need to deeply understand our user’s needs and build multiple successful products addressing those needs. If this challenge appeals to you, we’d love to talk!

Join us, and let's build something amazing together!