Inspira Education Group
Lifecycle Marketing Advisor
Job Summary
This role involves providing strategic leadership for lifecycle marketing, focusing on creating customer journeys that foster trust, engagement, and revenue. The candidate will support team hiring, recommend infrastructure tools, and review campaign strategies to ensure alignment with business goals. Experience in scaling lifecycle programs and proficiency with marketing tools is essential. The position aims to build a data-driven, creative approach to customer engagement that directly impacts company growth and customer success.
Required Skills
Benefits
Job Description
About Inspira Education
Inspira Education Group is one of the fastest-growing edtech startups in the US. We started with a simple mission to democratize access to high-quality coaching so that every student in the world has an equal opportunity to access the best opportunities.
As the world’s leading network of top admissions coaches in medical, legal, business, and college studies, we’re building software and services in one place—disrupting long-entrenched application processes with products and experiences that strive to provide an equal platform for candidates from diverse backgrounds worldwide.
As one of the fastest-growing edtech firms in the world, we are backed by some of the leading venture capital firms and investors in the world, including Zeev Ventures, Quiet Capital, Craft Ventures, Jeff Fluhr (Founder of Stubhub), and David Sacks (Former COO of PayPal and Founder of Yammer).
About Us
We’re a mission-driven company at the intersection of education and technology, helping people unlock life-changing outcomes through high-touch, personalized services. Our brands have grown through grit, empathy, and operational excellence — but now, we’re ready to take lifecycle marketing from a tactical experiment to a core growth engine.
We’re looking for a Lifecycle Marketing Advisor who can be our strategic architect, hiring partner, and technical guide as we build this function from the ground up. This isn’t just about email flows — this is about building meaningful customer journeys that create trust, drive engagement, and deliver revenue.
This is currently a consulting/advisory role and not a full-time role, but depending on the performance would like to consider moving into a full-time role.
What You’ll Do
1. Strategic Leadership
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Define the vision and roadmap for lifecycle marketing across the entire customer journey (from lead to alumni).
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Help prioritize initiatives across email, SMS, push, in-app messaging, retargeting, and more.
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Partner with the CEO and Revenue team to identify key KPIs, retention levers, and monetization opportunities.
2. Team & Talent Support
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Partner in hiring a full-time Lifecycle Marketing Manager — helping define the role, vet candidates, and guide onboarding.
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Act as an ongoing thought partner and coach to the Lifecycle Marketing team.
3. Infrastructure Setup
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Audit and recommend the right ESP, CDP, and CRM tools based on our needs, tech stack, and budget.
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Guide the implementation of lifecycle infra and data architecture that supports segmentation, personalization, and automation at scale.
4. Executional Excellence (Advisory Only)
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Review campaign calendars, automations, and segmentation plans to ensure strategic alignment.
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Help shape creative and copy direction with a customer-first lens.
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Identify gaps in journey orchestration and advise on experiments to test.
You Might Be a Great Fit If You...
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Have built and scaled lifecycle programs in the marketplace, services, or high-ACV B2C environments.
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Are fluent in tools like Iterable, Klaviyo, Customer.io, HubSpot, Segment, Braze, or Salesforce Marketing Cloud — but tool-agnostic in your thinking.
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Balance data and emotion, understanding that the lifecycle is both science and storytelling.
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Have hired, led, or mentored lifecycle teams and know how to spot great talent.
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Are as comfortable thinking long-term as you are getting into the weeds.
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Have a generous spirit — you enjoy advising, elevating others, and sharing your playbooks.
What Success Looks Like
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You’ve helped us hire a best-in-class Lifecycle Marketer within 90 days.
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The right tech stack is in place to support segmentation, triggers, attribution, and reporting.
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We have a clear 6–12 month lifecycle roadmap, grounded in data and aligned with business goals.
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Our lifecycle programs are driving measurable uplift in lead-to-purchase conversion, activation, and LTV.
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You’ve empowered the team to own and scale this channel with confidence and clarity.
Why Join Us
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You’ll work with our co-founder and have a direct impact on building this organization
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You’ll get to shape the lifecycle from Day 0 — no tech debt, no legacy systems.
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You’ll have high leverage and high impact with low time commitment.
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You’ll play a critical role in building a company that actually helps people change their lives.
Why you'll love Inspira
- Amazing people with a great vision and values
- Ability to work directly with co-founders and drive impact super quickly
- Your work directly impacts the lives and careers of students across the globe
- Remote-first team across the US and Canada
- 100% coverage of health, vision, and dental benefits
- Flexible Paid-time Off
- Ownership - Significant Company Equity as part of a compensation package
- Learning and Development Budget
- Retirement Savings Plans - 401k with matching
- Diversity and inclusion programs that promote employee resource groups like OWN (Outreach Women's Network), AAPI, Rainbow (LGBTQIA+), Gender+, LatinX, Black Excellence, Disability Community, and Veterans
- Note: certain benefits are not provided to 1099 contract worker
Interested in learning more about Inspira Education, please visit Inspira Education Group.
Inspira Education Group does not discriminate based on race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity, or any other reason prohibited by law in providing employment opportunities and benefits.
Inspira Education Group
An interactive platform designed to support you across the entire admissions process. Right from individualized counselor matching, tailored guidance, to streamlined application management, and AI driven personalized insights.
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