Instacart
Manager, Strategic Finance - Marketing
Job Summary
The role of Strategic Finance Manager of Marketing at Instacart involves supporting budgeting, forecasting, and performance analysis within the marketing team. The candidate will be a key business partner to marketing leadership, advising on strategy, investment opportunities, and developing insights through data-driven analysis. Responsibilities include managing financial forecasts, enhancing reporting processes, and collaborating with cross-functional teams on marketing initiatives and KPIs. The position requires strong analytical skills, experience with SQL and Excel modeling, and the ability to communicate complex insights to senior leadership.
Required Skills
Benefits
Job Description
We're transforming the grocery industry
At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers.
Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table.
Instacart is a Flex First team
There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events. Learn more about our flexible approach to where we work.
Overview
About the Team
We are looking for a Strategic Finance Manager of Marketing to join our team. This role will be a key business partner to marketing leadership. Along with supporting budgeting and forecasting, you will own the weekly & monthly business review processes and partner with key cross-functional stakeholders to uncover business insights and communicate learnings to marketing and finance leadership.
About the Role
As a Strategic Finance Manager, you’re an experienced business partner who is comfortable advising the business on strategy, making decisions in situations involving judgment and ambiguity, and presenting your recommendations to senior leadership. You have both the ability to operate at the lowest level of detail and consider the big picture to shape Instacart’s strategy and investments. You have exceptional analytical capabilities and excel in data-driven decision-making, and you are able to effectively craft and present the narrative on marketing performance. This role will report to the Director of Marketing Finance.
About the Job
- Own the weekly, monthly, quarterly, and annual forecast for Performance Marketing by leveraging cross-functional partnerships with Marketing Channel Leads, Data Science, and Marketing Analytics.
- Serve as the direct business partner to the head of Performance Marketing, and collaborate closely with Channel Leads to advise on investment opportunities, strategic recommendations, and the overall performance narrative of the portfolio.
- Use your deep knowledge of Instacart’s product, customer base, and growth metrics to advise on large-scale campaigns and initiatives that drive acquisition, retention, and order frequency.
- Improve and own the weekly business performance cadence to help identify areas where the business should double down and inform the weekly forecast.
- Strengthen internal processes and cadence around Performance Marketing analysis, initiative approvals, and leadership updates.
- Partner with DS and Growth teams on customer engagement and CAC/LTV analysis to guide our ongoing acquisition and retention strategies by channel.
- Evaluate new business and marketing opportunities from a finance perspective and provide recommendations to marketing and finance leadership based on ROI, payback, and strategic value.
- Develop, monitor, and drive a deeper understanding of our KPIs across the marketing organization and identify opportunities to improve existing reporting processes and key metrics tracking.
- Partner closely with the head of Performance Marketing to form and manage the Growth Marketing plan to ensure our marketing actions and investments across the portfolio reflect our growth ambitions.
- Conduct ad hoc financial modeling and analysis, such as building KPI-based models and using SQL to self-serve data for analyses.
About You
Minimum Qualifications
- Bachelor’s degree in Finance, Business, Economics, or other related field.
- 6-8 years of work experience in a relevant field with demonstrated financial acumen and a track record of leveraging data for business impact.
- Highly proficient in advanced Excel modeling with strong attention to detail.
- Intermediate knowledge of SQL is required.
- Ability to use data to identify and quantify opportunities for growth or profitability improvement.
- Demonstrated experience thinking strategically about complex business problems, developing frameworks, and making decisions in areas involving judgment and ambiguity.
- Polished communication skills and comfortable presenting recommendations to internal stakeholders, including senior leadership and C-Suite.
- A self-starter with a positive attitude and the ability to work in a fast-paced environment.
Preferred Qualifications
- Strategic Finance experience at a fast-paced, high-growth technology company is preferred.
- Experience with marketing finance and consumer marketplaces is strongly preferred.
- Experience working with Mode, Tableau, PowerBi, or similar is preferred.
- Advanced SQL knowledge is preferred.
Instacart provides highly market-competitive compensation and benefits in each location where our employees work. This role is remote and the base pay range for a successful candidate is dependent on their permanent work location. Please review our Flex First remote work policy here.
Offers may vary based on many factors, such as candidate experience and skills required for the role. Additionally, this role is eligible for a new hire equity grant as well as annual refresh grants. Please read more about our benefits offerings here.
For US based candidates, the base pay ranges for a successful candidate are listed below.
Instacart
A grocery delivery service allowing users to order from local stores and have items delivered by personal shoppers.
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