Instacart
Marketing Manager II, B2B Product Marketing
Job Summary
The role involves developing and maintaining an understanding of Instacart's data products, crafting product positioning, messaging, and sales strategies to support product launches. The candidate will serve as the voice of the customer, collaborate with Product for roadmap development, and execute go-to-market strategies targeted at retail audiences. Requirements include a minimum of 5 years in marketing, strong communication skills, and experience in SaaS and B2B marketing, especially within Grocery or CPG industries. The position offers remote work, competitive benefits, and opportunities for equity grants.
Required Skills
Benefits
Job Description
We're transforming the grocery industry
At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers.
Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table.
Instacart is a Flex First team
There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events. Learn more about our flexible approach to where we work.
Overview
About the Role
As Instacart’s rapid growth continues, we are looking to add to our B2B Marketing team. We are hiring a Product Marketing Manager who will serve as the conduit between the Product and Marketing teams for Eversight and Data products, owning positioning and messaging of products to support smooth product and feature launches, bringing feedback from Brands and Retailers back to Product, and partnering with Product to build a strong data product roadmap by serving as voice of the customer and voice of the field.
About the Team
While you’re likely familiar with Instacart’s role in consumers’ lives—providing access to the food they love so they have more time to enjoy it together — we also have a thriving B2B business that helps retailers and brands reimagine the ways in which they connect with consumers. Instacart’s mission is to power every grocery transaction; and the Enterprise B2B business is building the path by offering retailers and brands industry-leading e-commerce, fulfillment, in-store, and ad tech products that allow them to grow and compete in the marketplace.
About the Job
- Develop and maintain a deep understanding of Instacart’s existing data products and the Eversight by Instacart SaaS product suite
- Author the positioning and messaging of our product offerings, develop sales narratives, and create collateral such as sales decks, launch communications, and more
- Serve as the voice of the customer (retailer, brand, etc.) when partnering with the Product team to develop the product roadmap
- Own go-to-market strategy for pilot and feature launches, developing unique and compelling marketing strategies that resonate with with CPG retail audiences
- Conduct competitive research and market analysis for Instacart’s Enterprise products
- Collect and aggregate feedback from internal and external stakeholders on their needs and pain points
- Partner with growth marketing and events to drive product awareness and adoption
- Create awareness and lead gen campaigns that build sales pipeline
- Work cross-functionally with Sales and Insights to draw compelling insights and bring current successes to life through case studies and testimonials
About You
Minimum Qualifications
- 5+ years marketing experience, 3+ years in Product Marketing at a SaaS company
- Experience in Grocery and/or CPG retail industry
- Strong written and verbal communication with the ability to express complex topics clearly and easily
- Ability to manage multiple projects simultaneously and prioritize responsibilities
- High proficiency with Google Slides and comfort with basic analytics
- Strong business judgment and creative problem solving skills
- Comfort working both independently and collaboratively
- Ability to navigate and influence internal management-level stakeholders and cross-functional teams
- An interest in working in a fast-growing, fast-paced environment and innovating amidst ambiguity
Preferred Qualifications
- Experience with B2B marketing
- Experience working on Data products
Instacart provides highly market-competitive compensation and benefits in each location where our employees work. This role is remote and the base pay range for a successful candidate is dependent on their permanent work location. Please review our Flex First remote work policy here.
Offers may vary based on many factors, such as candidate experience and skills required for the role. Additionally, this role is eligible for a new hire equity grant as well as annual refresh grants. Please read more about our benefits offerings here.
For US based candidates, the base pay ranges for a successful candidate are listed below.
Instacart
A grocery delivery service allowing users to order from local stores and have items delivered by personal shoppers.
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