Marketing Manager, Paid Media

We’re looking for a Marketing Manager, Paid Media to lead the charge on discovering, testing, and scaling paid acquisition channels that drive efficient growth. This role is ideal for a performance-minded marketer who thrives on experimentation and wants to build and optimize a diversified paid media portfolio.

You’ll own existing SEM channels and take a test-and-learn approach to uncover new opportunities across channels like YouTube, display, Reddit, affiliate programs, and beyond. Working closely with our product, content, and sales teams, you'll create full-funnel strategies that align with our product-led growth (PLG) motion and are tailored to attract SMB, mid-market, and enterprise audiences.

If you're excited by the challenge of building scalable acquisition systems through creative testing and sharp execution—we want to hear from you.

Your Mission:
As part of the Engine team, you’ll play a vital role in an environment where innovation meets collaboration. Here’s what you’ll take charge of:

• Own and manage SEM strategy (Google Ads, Bing, etc.) to drive high-quality, self-serve signups and paid conversions.
• Develop and optimize keyword strategies, audience targeting, landing pages, and ad creatives to improve performance and efficiency.
• Run A/B tests on ad copy, landing pages, and conversion paths to maximize ROI.
• Partner with product, web, and content teams to ensure ad experiences align with our PLG funnel and SMB audience needs.
• Experiment with new channels or ideas to supplement SEM and improve customer acquisition costs (CAC).
• Leverage first-party data and analytics tools to refine bidding strategies, audience segmentation, and retargeting efforts.
• Analyze and report on key performance metrics (CAC, LTV, CTR, CVR, ROAS), providing actionable insights to stakeholders.
• Stay ahead of industry trends, platform updates, and new ad technologies to maintain a competitive edge.

What You’ll Bring to Engine:

We’re looking for someone who’s ready to make an impact and grow alongside us:

• 4+ years of experience in SEM and performance marketing, ideally in a high-growth B2B or PLG environment.
• Proven ability to drive customer acquisition and revenue growth through paid search.
• Strong analytical skills with expertise in Google Ads, Google Analytics, and conversion tracking.
• Hands-on experience managing six- to seven-figure budgets with a focus on efficiency and ROI.
• Experience with paid social, display, and retargeting strategies to complement SEM efforts.
• Familiarity with PLG funnels, self-serve acquisition, and SMB customer journeys.
• A creative and test-driven mindset—always looking for new ways to improve campaign performance.
• Excellent communication skills and ability to work cross-functionally.
• A passion for fast-paced, data-driven marketing with a bias for action.

Cash compensation: The range in base salary for this role is 120,000- 150,000 with upside potential based on performance. Final compensation packages are determined by various factors, including prior experience and expertise.