Apollo
Paid Social Manager
Job Summary
The Paid Social Manager at Apollo.io is responsible for developing and executing data-driven digital marketing strategies focused on customer acquisition through channels like Meta and LinkedIn. The role involves building, managing, and optimizing ad campaigns to maximize ROI and drive MQL growth, utilizing analytical skills to interpret performance data and identify optimization opportunities. Candidates should have extensive experience managing paid social campaigns in B2B tech, proficiency with analytics tools, and a results-oriented approach. The position emphasizes a fast-paced, innovative environment where collaboration and continuous improvement are core values.
Required Skills
Benefits
Job Description
Apollo.io is the leading go-to-market solution for revenue teams, trusted by over 500,000 companies and millions of users globally, from rapidly growing startups to some of the world's largest enterprises. Founded in 2015, the company is one of the fastest growing companies in SaaS, raising approximately $250 million to date and valued at $1.6 billion. Apollo.io provides sales and marketing teams with easy access to verified contact data for over 210 million B2B contacts and 35 million companies worldwide, along with tools to engage and convert these contacts in one unified platform. By helping revenue professionals find the most accurate contact information and automating the outreach process, Apollo.io turns prospects into customers. Apollo raised a series D in 2023 and is backed by top-tier investors, including Sequoia Capital, Bain Capital Ventures, and more, and counts the former President and COO of Hubspot, JD Sherman, among its board members.
Position Overview:
The Paid Social Manager will play a critical role in driving our company's expansion by developing and executing data-driven strategies to acquire customers. To excel in this role, you'll need to be an expert in paid acquisition through Meta and LinkedIn.
This position requires a unique blend of analytical expertise, creative thinking, and deep knowledge of digital marketing channels. The ideal candidate will be highly motivated, results-driven, and customer-centric.
Responsibilities:
- Meta Ads Management:
- Build, manage and optimize Meta ad campaigns, including audience targeting, ad creative, and bidding strategies, to maximize ROI
- Scale our Meta acquisition efforts to drive MQL growth while improving LTV:CPA
- Stay up to date with Meta advertising policies and best practices to ensure compliance and optimal performance
- Analyze performance to identify trends, insights, and opportunities for optimization
- Growth Strategy Development & Execution:
- Develop and implement comprehensive growth marketing strategies across multiple channels, ensuring alignment with overall business objectives
- Identify and capitalize on new opportunities to drive sustainable business growth
- Test and Learn: evaluate new acquisition channels to expand reach and drive MQLs
- Conversion Rate Optimization (CRO): Improve conversion rates by continuously testing and optimizing key elements, including audiences, user flows, creatives, CTAs, and landing pages
- Data-Driven Decision-Making:
- Track, measure, and analyze key marketing metrics to assess campaign performance and identify areas for improvement
- Leverage data insights to optimize marketing spend and maximize ROI
- Industry & Trend Awareness: Stay informed on the latest growth marketing trends, tools, and AI to maintain a competitive edge
Qualifications:
- Bachelor’s degree in Marketing or a related analytical field
- 6+ years of Growth Marketing experience with 4+ years of in-house and hands-on experience managing Paid Social campaigns and strategy in B2B tech
- Experience managing a Meta Ads account with 6 figure monthly spend
- Proficient with Google Analytics and Google Tag Manager
- Experience developing testing structures and deliverables based on performance
- Strong proficiency in data analysis and reporting, with the ability to translate insights into actionable strategies
- Extensive experience managing paid social channels for business growth
- Strong written and verbal communication skills
- Creative problem-solver with a proactive and results-oriented approach
- Comfortable working in a fast-paced, dynamic environment and adapting to new challenges
- Facebook Blueprint certification a plus
We are AI Native
Apollo.io is an AI-native company built on a culture of continuous improvement. We’re on the front lines of driving productivity for our customers—and we expect the same mindset from our team. If you're energized by finding smarter, faster ways to get things done using AI and automation, you'll thrive here.
Why You’ll Love Working at Apollo
At Apollo, we’re driven by a shared mission: to help our customers unlock their full revenue potential. That’s why we take extreme ownership of our work, move with focus and urgency, and learn voraciously to stay ahead.
We invest deeply in your growth, ensuring you have the resources, support, and autonomy to own your role and make a real impact. Collaboration is at our core—we’re all for one, meaning you’ll have a team across departments ready to help you succeed. We encourage bold ideas and courageous action, giving you the freedom to experiment, take smart risks, and drive big wins.
If you’re looking for a place where your work matters, where you can push boundaries, and where your career can thrive—Apollo is the place for you.
Learn more here!
Apollo
Search, engage, and convert over 210 million contacts at over 35 million companies with Apollo's sales intelligence and engagement platform.
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