Upwork
Product Marketing Manager
Job Summary
This role involves supporting go-to-market activities for new product experiences and collaborating across teams to develop messaging and campaigns that drive user growth, client acquisition, and product adoption. The candidate should have experience in product marketing, campaign analysis, and project management, with a customer-centric mindset and interest in AI-powered products. The job emphasizes creating measurable impact, continuous optimization, and working in a fast-paced, collaborative environment. Benefits include comprehensive medical coverage, unlimited PTO, retirement plans, paid parental leave, and employee stock options.
Required Skills
Benefits
Job Description
Upwork ($UPWK) is the world’s largest work marketplace, connecting businesses with highly skilled professionals worldwide. From entrepreneurs to Fortune 100 enterprises, companies trust Upwork’s platform to access expert talent, leverage AI-powered work solutions, and drive meaningful business outcomes.
Upwork’s AI-powered platform has facilitated over $20 billion in economic opportunity for professionals worldwide. With professionals spanning 10,000+ skills, including AI and machine learning, software development, sales and marketing, customer support, finance and accounting, and more, Upwork empowers businesses of all sizes to scale, innovate, and build agile teams.
We’re looking for a skilled Product Marketing Manager to help shape the future of Upwork’s platform and accelerate the growth of AI-native experiences that deliver measurable impact for our customers. You’ll execute go-to-market strategies that bring intelligent new features to life, crafting customer-centric narratives, identifying high-potential user segments, and driving adoption across channels.
Working across teams, you’ll ensure the right messages reach the right audiences, fueling client acquisition, engagement, and retention. You’ll also monitor campaign performance and collaborate on ways to continuously improve impact. This is a high-impact role for a product marketer who thrives in a fast-paced, collaborative environment and is passionate about creating innovative, AI-powered customer experiences. If you're energized by turning ideas into results and leading cross-functional execution at scale, you’ll thrive here.
Responsibilities
- Support the planning and execution of go-to-market activities for new product experiences, from positioning to post-launch engagement
- Contribute to the development of messaging and campaign strategies that support growth, user adoption, and client acquisition
- Analyze customer insights and competitive trends to inform marketing strategy and positioning
- Collaborate with Product, Design, Growth Marketing, and Lifecycle teams to create a consistent customer experience and campaigns that deliver measurable results
- Track, summarize, and report on marketing campaign performance and user engagement, identifying opportunities to optimize
- Contribute to messaging frameworks and content that clearly communicate product value to new and existing customers
What it takes to catch our eye
- Experience supporting product marketing initiatives focused on user growth, client acquisition, or product adoption.
- Proven ability to analyze campaign performance and translate data into actionable insights that improve outcomes.
- Strong project management skills and the ability to manage multiple initiatives across cross-functional teams and stakeholders.
- A customer-centric mindset that drives you to leverage insights in shaping messaging, positioning, and product strategy.
- Demonstrated ability to learn quickly, adapt to new challenges, and optimize how work gets done in a fast-paced environment.
- Interest in or exposure to AI-powered products, platforms, or emerging technologies.
Come change how the world works.
At Upwork, you’ll shape the future of work for a global, remote-first workforce, creating economic opportunities for professionals worldwide. While we have a physical office in Palo Alto, we currently hire full-time employees in 21 U.S. states, making it easier than ever to join our mission from wherever you call home.
Our culture is built on trust, risk-taking, customer focus, and excellence, all in service of our core mission: to create economic opportunities so people have better lives. We embrace authenticity and inclusion, encouraging everyone to bring their whole selves to work. Personal and professional growth is a priority here, supported through development programs, mentorship, and our Upwork Belonging Communities.
We’re proud to offer benefits that go beyond the basics, including comprehensive medical coverage for you and your family, unlimited PTO, a 401(k) plan with matching, 12 weeks of paid parental leave, and an Employee Stock Purchase Plan. Visit our Life at Upwork page to learn more about our values, working principles, and the overall employee experience.
Ready to help shape the future of work? Check out our Careers page and follow us on LinkedIn, Facebook, Instagram, TikTok, and X to learn more about life at Upwork.
Upwork is an Equal Opportunity Employer committed to recruiting and retaining a diverse and inclusive workforce. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, or other legally protected characteristics under federal, state, or local law.
Please note that a criminal background check may be required once a conditional job offer is made. Qualified applicants with arrest or conviction records will be considered in accordance with applicable law, including the California Fair Chance Act and local Fair Chance ordinances.
The annual base salary range for this position is displayed below. The range displayed reflects the minimum and maximum salary for this position, and individual base pay will depend on your skills, qualifications, experience, and location. Additionally, this position is eligible for the annual bonus plan or sales incentive plan and eligibility to participate in our long term equity incentive program.
To learn more about how Upwork processes and protects your personal information as part of the application process, please review our Global Job Applicant Privacy Notice
Upwork
A freelancing platform connecting businesses with independent professionals for remote work across various industries.
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