INFUSE EMEA
Regional Marketing Specialist (Remote, Contract)
Job Summary
The role of Regional Marketing Specialist involves developing and executing omnichannel marketing campaigns focused on demand generation within European markets. The candidate will conduct market research, create strategic marketing plans, and collaborate with sales and cross-functional teams to align initiatives. Key responsibilities include managing campaigns, supporting events, and implementing account-based marketing strategies. The ideal candidate has 3-5 years of experience in B2B marketing, proficiency with marketing automation and CRM tools, and a proactive, innovative mindset.
Required Skills
Job Description
Since 2012, INFUSE helped thousands of B2B organizations drive full-funnel results through our innovative demand generation solutions and best-in-class data validation platform.
It’s what helps us build uncompromising trust and impeccable reputation with our clients, every time.
For more information, access www.infuse.com.
INFUSE is committed to complying with applicable data privacy and security laws and regulations. For more information, please see our Privacy Policy
We are looking for a driven, spunky, and innovative Regional Marketing Specialist to join our team in Europe. This role is ideal for someone who thrives in a fast-paced, results-oriented environment and is passionate about driving marketing success. You will be responsible for developing and executing omnichannel campaigns that engage our target audience and generate demand for our sales teams. Your analytical thinking and focus will guide you in aligning marketing efforts with business objectives, while your adaptability will ensure you stay ahead of market trends. With a proactive approach, you will collaborate closely with sales and cross-functional teams, building strong relationships and ensuring campaigns meet strategic goals.
If you love being part of an international team, we’d love to meet you!
Responsibilities
- Conduct thorough market research to identify trends, opportunities, and competitive positioning in key European markets.
- Build out a regional annual marketing plan with clear quarterly goals to translate strategic marketing objectives into tactical campaigns and projects targeting different funnel stages.
- Envision and execute omnichannel campaigns, crafting your own compelling copy while collaborating with channel specialists to ensure alignment and consistency, and bringing innovative ideas to the table to propose new ways to engage target audiences.
- Create comprehensive project proposals, detailed campaign briefs, and post-campaign evaluation reports to guide execution, facilitate ROI analysis, and support continuous improvement.
- Collaborate with sales and cross-functional stakeholders to build and execute a focused Account-Based Marketing (ABM) program, tailoring outreach to prospective clients effectively.
- Foster strong relationships with sales teams, integrate their feedback, and ensure campaigns align with sales processes.
- Create and optimize audience lists, using database insights and applying effective segmentation techniques to target key personas.
- Coordinate direct mail campaigns for local holidays and maintain the regional event calendar.
- Attend, support, and measure the success of trade shows, conferences, and smaller events.
What You Bring
- 3-5 years of proven experience as a Regional Marketing Specialist or in a similar role within the B2B marketing industry, with a strong understanding of demand generation and marketing best practices.
- Proficiency in marketing automation software and CRM tools, with the ability to analyze data and make analytical, informed decisions.
- Strong communication, presentation, and organizational skills, coupled with a drive to deliver excellence in all projects.
- A proactive, independent mindset, able to take the initiative and manage multiple projects simultaneously while maintaining focus on high-priority objectives.
- Curiosity to learn about new markets and a problem-solving persistence to tackle challenges and refine strategies.
- Adaptable and innovative, capable of adjusting strategies as needed and bringing fresh ideas to the table for enhanced engagement and growth.
INFUSE EMEA
INFUSE's demand generation engine provides industry-leading solutions designed to help B2B organizations reach target audiences with precision and scale.
See more jobsSafe Remote Job Search Tips
Verify Employer Thoroughly
Research the company's identity thoroughly before applying. Check for a professional website with contacts, active social media, and LinkedIn profiles. Verify details across platforms and look for reviews on Glassdoor or Trustpilot to confirm legitimacy.
Never Pay to Get a Job
Legitimate employers never require payment for applications, training, background checks, or equipment. Always reject upfront payment requests or demands for bank details, even if they claim it's for purchasing necessary work gear on your behalf.
Safeguard Your Personal Information
Protect sensitive data like SSN, bank details, or ID copies. Share this only after accepting a formal, written job offer. Ensure it's submitted via a secure company system or portal, never through insecure channels like standard email attachments.
Scrutinize Communication & Interviews
Watch for communication red flags: poor grammar, generic emails (@gmail), vague details, or undue pressure. Be highly suspicious of interviews held only via text or chat apps; legitimate companies typically use video or phone calls.
Beware of Unrealistic Offers
If an offer's salary or benefits seem unrealistically high for the work involved, be cautious. Research standard pay for similar roles. Offers that appear 'too good to be true' are often scams designed to lure you into providing information or payment.
Insist on a Formal Contract
Always secure and review a formal, written job offer or employment contract before starting work or sharing final personal details. Ensure it clearly defines your role, compensation, key terms, and conditions to avoid misunderstandings or scams.