Ada
Senior Integrated Marketing Manager
Job Summary
The Senior Integrated Marketing Manager at Ada is responsible for developing and executing cross-channel marketing campaigns to support product launches, ABM, and pipeline growth. The role involves building email marketing programs, nurturing enterprise prospects, and managing digital events to increase engagement and conversions. Candidates should have over 6 years of experience in enterprise SaaS marketing, with expertise in campaign management, AI tools, and analytics. The position emphasizes strategic thinking combined with hands-on execution in a fast-paced, collaborative environment.
Required Skills
Benefits
Job Description
About Us
Ada is an AI customer service company whose mission is to make customer service extraordinary for everyone. We're driven to raise a new standard of quality customer service at scale, enabling enterprise companies to deliver experiences that people love–instant, proactive, personalized, and effortless.
Ada is an AI transformation platform and partner—combining strategic expertise with powerful AI agent management technology to accelerate businesses’ AI maturity to keep them ahead of the curve. With Ada, 83% of customer conversations—and counting—are effortlessly resolved through automation, giving teams more time back, companies more resources to focus on growth, and customers more life to focus on what matters most to them.
Established in 2016, Ada is a Canadian company that has powered over 5.5 billion interactions for leading brands like Square, YETI, Canva, and Monday.com, saving millions of hours of human effort. Backed with over $250M in funding from tier-one investors including Accel, Bessemer, FirstMark, Spark, and Version One Ventures, Ada is a pioneer in the management and application of AI in customer service.
At Ada, we see growth as a reflection of each individual owner’s personal growth. That’s why our values are rooted in driving progress and continuous improvement. If you’re ambitious and eager to grow, Ada could be the place for you.
Learn more at www.ada.cx.
We are seeking an experienced, hands-on Senior Integrated Marketing Manager to join our Growth team. In this dynamic role, you will develop impactful, cross-channel campaigns in-support of product launches, ABM, and more, to push towards our enterprise pipeline and revenue goals. You will build and execute our email marketing and digital event program, helping nurture and convert enterprise prospects into active sale opportunities. Your strategic mindset and understanding of the enterprise customer journey will ensure we’re always where our buyers are, delivering the right message, at the right time, across marketing touch points.
About You:
- 6+ years of proven experience in integrated marketing and campaign management within Enterprise SaaS
- Demonstrated technical expertise with HubSpot, building successful email campaigns, nurture flows and lead scoring
- Builder mentality, with the ability to switch between strategic thinking and hands-on execution
- Proven track record managing and executing multi-channel marketing campaigns across online and offline channels
- Strong understanding of enterprise selling, nurturing prospects across the sales funnel
- AI-led mindset, with experience using ChatGPT, Zapier and other AI tools to embed efficiency into everything you do
- Exceptional cross-functional collaboration and project management skills.
- Strong analytical capabilities with experience tracking KPIs, interpreting data, and optimizing campaign performance.
- Highly organized, detail-oriented, and comfortable operating in fast-paced, agile environments.
Outcomes:
- Create enterprise ABM campaigns across channels, contributing to pipeline goals
- Ensure consistent and cohesive messaging across all channels and campaign touch points, strengthening brand integrity and campaign results
- Build, manage, and optimize an effective email marketing program within HubSpot, increasing lead conversion, engagement, and review generation.
- Develop advanced email workflows and lead scoring to measurably improve lead conversion rates with industry verticals
- Launch impactful digital events, such as webinars and other thought leadership formats
- Identify and test new channels and opportunities to engage with enterprise buyers
- Ensure effective tracking and reporting of campaigns to measure impact
The expected salary range for this position is $109,000 to $130,000 CAD. Actual pay will be determined based on several factors such as past experience and qualifications, geographic location, and other job-related factors permitted by law.
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Benefits & Perks
At Ada, you’ll not only build extraordinary products but also thrive in an environment designed for your success. We prioritize your well-being, growth, and work-life balance. Here’s what we offer:
Benefits
- Unlimited Vacation: Recharge when you need to.
- Comprehensive Benefits: Extended health coverage, dental, vision, travel, and life insurance.
- Wellness Account: Empowering you to invest in your overall well-being and lifestyle.
- Employee & Family Assistance Plan: Resources to support you and your loved ones.
Perks
- Flexible Work Schedule: Balance your work and personal life.
- Remote-First, In-Person Friendly: Options to work from home or at our local hub.
- Learning & Development Budget: Invest in your long-term growth goals and skills.
- Work from Home Budget: Equipping you with the tools and support for a seamless remote work experience.
- Access to Cutting-Edge AI Tools: Work with the best AI tech stack in the industry.
- Hands-On with LLMs: Enhance your expertise in leveraging large language models.
- A Thriving Industry: Join the forefront of innovation in AI, shaping the future of technology.
The above Benefits and Perks only apply to full-time, permanent employees.
Thank you for your interest in joining us at Ada. Due to the high volume of applications, we will only contact candidates whose qualifications match closely to the requirements of the position. We appreciate the time you have invested in learning more about us.
Ada
A company offering an AI-powered customer service platform that automates conversations and enhances customer experiences for businesses.
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