Alma
Senior Lifecycle Marketing Manager
Job Summary
The Senior Lifecycle Marketing Manager role focuses on leading the end-to-end client journey to enhance engagement for individuals seeking mental health care. The position involves collaborating across Marketing, Product, and Engineering teams to develop multi-channel strategies, implement testing frameworks, and measure results. The ideal candidate will have 4-6 years of experience in lifecycle marketing, with expertise in Iterable, and a proven track record of driving measurable growth through experimentation and strategic planning. The role emphasizes building scalable, data-driven initiatives that improve the user experience and support long-term company goals.
Required Skills
Benefits
Job Description
Alma is on a mission to simplify access to high-quality, affordable mental health care. We do this by making it easy and financially rewarding for therapists to accept insurance and offer in-network care. When a provider joins Alma, they gain access to a suite of tools that not only help them better run their business, but also grow it sustainably and develop as a provider. Alma is available in all 50 states, with over 20,000 therapists in our growing network. Anyone looking for a therapist can browse Alma’s free directory. Alma has raised $220.5M in funding from Insight Partners, Optum Ventures, Tusk Venture Partners, Primary Venture Partners, First Round Capital, Sound Ventures, BoxGroup, Cigna Ventures, and Rainfall Ventures. Alma was also named one of Inc’s Best Workplaces in 2022 and 2023.
Senior Lifecycle Marketing Manager
We’re looking for a strategic, data-driven Senior Lifecycle Marketing Manager to join our growing team and lead transformation of the consumer experience. Reporting to the Director of Lifecycle Marketing, you’ll play a pivotal role in reimagining how we help people find mental health care—sometimes starting from scratch, sometimes leveling up what already exists. You’ll collaborate closely with teams across Marketing, Product, and Engineering to unlock meaningful impact in the Alma experience. Your work will play a key role in helping people to find the right mental health care provider for them and get the most out of their care. If you’re passionate about creating seamless, supportive experiences while driving iterative experimentation, we’d love to meet you.
What you’ll do:
- Own and elevate the full-funnel client journey, optimizing the experience for people actively seeking therapy and re-engaging those who’ve dropped out of the process
- Build collaborative relationships across Marketing & Product to shape the broader client experience and contribute to the long-term vision of how people engage with Alma
- Help consumers and clients get the most out of their mental health journey by sharing relevant & engaging information to educate and support their experience
- Lead with experimentation, helping our team to develop scalable experimentation frameworks that drive impact
- Partner with the Director of Lifecycle Marketing to shape quarterly priorities and annual roadmaps, with a focus on measurable outcomes and mid-long term growth
- Think creatively and with discipline to find low-lift, high-impact activities that drive your metrics forward, even evolving your KPIs based on the opportunities that you surface
Who you are:
- You have 4-6 years of lifecycle marketing experience, as a hands-on builder of multi-channel strategy and programs (Iterable experience needed)
- You’ve built testing strategies and measurement frameworks that drive real, incremental results—and you can speak to your successes
- You know how to size up new opportunities and can confidently turn a long list of ideas into a focused, high-impact roadmap
- You are as comfortable defining strategy as you are talking tactics & technical specs
- You speak both Marketing and Product fluently, building trusting relationships across teams and effectively communicating the impact of your work
- You approach new challenges with a mindset of resilience, confidence, and creativity
Benefits:
- We’re a remote-first company
- Health insurance plans through Aetna (medical and dental) and MetLife (vision), including FSA and HSA plans
- 401K plan (ADP)
- Monthly therapy and wellness stipends
- Monthly co-working space membership stipend
- Monthly work-from-home stipend
- Financial wellness benefits through Northstar
- Pet discount program through United Pet Care
- Financial perks and rewards through BenefitHub
- EAP access through Aetna
- One-time home office stipend to set up your home office
- Comprehensive parental leave plans
- 11 paid holidays, 1 Alma Mental Health Day, and 1 Alma Volunteering Day
- Flexible PTO
Salary Band: $139,000 - $198,000
Alma’s compensation philosophy is driven by our company value of building equity. To best ensure pay equity, we typically bring in new hires near the middle of our listed salary bands and we do not negotiate our compensation (i.e. all people hired at the same level & role are brought in at the same salary, equity, and benefits). The recruiter you work with can provide more details on our philosophy.
All Alma jobs are listed on our careers page. We do not use outside applications or automated text messaging in our recruiting process. We will not ask for any sensitive financial or identification information throughout the recruiting process. Any communication during the recruitment process, including interview requests or job offers, will come directly from a recruiting team member with a helloalma.com email address.
Learn more about how Alma handles applicant data by reading Alma's Applicant Privacy Notice.
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