GitLab
Senior Product Marketing Manager, Core DevOps Workflows
Job Summary
This role involves developing messaging, positioning, and go-to-market strategies for GitLab's core DevOps workflows. The Senior Product Marketing Manager collaborates closely with marketing, product, engineering, and sales teams to drive product adoption and market growth. Candidates should have 5+ years of experience in product marketing or go-to-market roles, especially in developer tools or technology solutions. The position emphasizes strong communication skills, project management, and an understanding of developer needs, with a focus on industry analysis and demand generation.
Required Skills
Benefits
Job Description
GitLab is an open core software company that develops the most comprehensive AI-powered DevSecOps Platform, used by more than 100,000 organizations. Our mission is to enable everyone to contribute to and co-create the software that powers our world. When everyone can contribute, consumers become contributors, significantly accelerating the rate of human progress. This mission is integral to our culture, influencing how we hire, build products, and lead our industry. We make this possible at GitLab by running our operations on our product and staying aligned with our values. Learn more about Life at GitLab.
Thanks to products like Duo Enterprise, and Duo Workflow, customers get the benefit of AI at every stage of the SDLC. The same principles built into our products are reflected in how our team works: we embrace AI as a core productivity multiplier. All team members are encouraged and expected to incorporate AI into their daily workflows to drive efficiency, innovation, and impact across our global organisation.
An overview of this role
As a Senior Product Marketing Manager for core DevOps workflows, you will work closely with our marketing, product management, engineering, and sales teams to grow the GitLab platform footprint in the market. You’ll be a key contributor on our Product Marketing Team and drive the pitch, the revenue plays, the proof points and the go-to-market plan for this exciting and rapidly growing product area. Senior Product Marketing Managers at GitLab are subject matter experts who can go deep on technology, market landscape and customer value for their respective product areas.
What you’ll do
- Deliver the Pitch: Messaging, Positioning & Content
- Develop compelling messaging and differentiation to position GitLab as the most comprehensive, intelligent DevSecOps platform in the market
- Craft persona-specific messaging for key target audiences, including buyer, influencer and user personas
- Build compelling product pitches and thought leadership narratives that tell our story through various forms of communication (blogs, whitepapers, videos, presentations, etc)
- Evangelize our platform and product capabilities at GitLab and industry events, conferences and webinars
- Coach the Play: Demand gen and revenue plays
- Partner with our field and digital marketing teams to build impactful demand gen campaigns and revenue plays
- Create and deliver sales enablement materials, playbooks, FAQs, and objection-handling guides
- Serve as liaison between field, BDRs and Marketing to identify gaps and roadblocks converting pipeline to revenue
- Own the Proof: Voice of the customer & voice of the industry
- Serve as the voice of the customer, understand their pain points and align them with the GitLab value proposition
- Distill win-wires and customer success into repeatable sales motions to help scale the business
- Educate industry analysts (aka voice of the industry) on our capabilities and differentiation on an ongoing basis; capture analyst sentiment and proof points to demonstrate market leadership
- Partner with our Business Value team to build total cost of ownership and business value calculations
- Drive the Plan: Go-to-Market Strategy
- Conduct research on customer pain points, market trends and competitive alternatives to inform our point of view
- Develop customer segmentation, buyer personas and target audiences using a data-driven approach
- Partner with our monetization team to optimize route-to-market, and free to paid conversions of our GitLab product offerings, and build effective pricing and packaging collateral
- Own and drive the launch plan for upcoming core DevOps feature releases and product launches
What you’ll bring
- 5+ years of product marketing or go-to-market experience, particularly in roles focused on developer products or technology solutions; familiarity with GitLab or competing DevOps products would be a huge plus
- Exceptional verbal and written communication skills, with a proven ability to translate complex technical concepts into clear, compelling narratives for technical audiences.
- Strong project management capabilities, adept at coordinating multiple workstreams and fostering collaboration across diverse teams.
- In-depth understanding of developers' needs and preferences, with a track record of engaging and advocating for the developer community.
- Experience in software, technology, or financial services industries, particularly with developer tools and AI innovations.
How GitLab will support you
- Benefits to support your health, finances, and well-being
- All remote, asynchronous work environment
- Flexible Paid Time Off
- Team Member Resource Groups
- Equity Compensation & Employee Stock Purchase Plan
- Growth and Development Fund
- Parental leave
- Home office support
Please note that we welcome interest from candidates with varying levels of experience; many successful candidates do not meet every single requirement. Additionally, studies have shown that people from underrepresented groups are less likely to apply to a job unless they meet every single qualification. If you're excited about this role, please apply and allow our recruiters to assess your application.
The base salary range for this role’s listed level is currently for residents of listed locations only. Grade level and salary ranges are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, equity with other team members, and alignment with market data. See more information on our benefits and equity. Sales roles are also eligible for incentive pay targeted at up to 100% of the offered base salary.
Country Hiring Guidelines: GitLab hires new team members in countries around the world. All of our roles are remote, however some roles may carry specific location-based eligibility requirements. Our Talent Acquisition team can help answer any questions about location after starting the recruiting process.
Privacy Policy: Please review our Recruitment Privacy Policy. Your privacy is important to us.
GitLab is proud to be an equal opportunity workplace and is an affirmative action employer. GitLab’s policies and practices relating to recruitment, employment, career development and advancement, promotion, and retirement are based solely on merit, regardless of race, color, religion, ancestry, sex (including pregnancy, lactation, sexual orientation, gender identity, or gender expression), national origin, age, citizenship, marital status, mental or physical disability, genetic information (including family medical history), discharge status from the military, protected veteran status (which includes disabled veterans, recently separated veterans, active duty wartime or campaign badge veterans, and Armed Forces service medal veterans), or any other basis protected by law. GitLab will not tolerate discrimination or harassment based on any of these characteristics. See also GitLab’s EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know during the recruiting process.
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