ProjectGrowth
Sourcing and Marketing Specialist
Job Summary
The role of Sourcing and Marketing Specialist involves managing candidate messaging and outreach across multiple channels to attract and engage top talent. Responsibilities include crafting and testing email sequences, creating campaign content, and analyzing performance metrics to optimize results. The candidate will collaborate with sourcing and marketing teams to ensure brand consistency and effective communication. This position emphasizes performance-driven marketing strategies within a remote work environment.
Required Skills
Job Description
Our client is seeking a talented Sourcing and Marketing Specialist to manage candidate messaging across all outbound and email channels. This role sits at the intersection of sourcing, marketing, and automation, helping to craft and optimize campaigns that attract exceptional candidates and move them through the application process.
Location and Time:
Fully Remote (Work from Home), 9 AM - 5 PM EST
Role Overview:
As the Sourcing and Marketing Specialist, you will own the candidate messaging strategy and execution across various platforms. From outreach sequences in Ashby to cold emails in Instantly, as well as candidate newsletters and re-engagement flows, you’ll manage all top-of-funnel communications. You will work closely with the Sourcing Manager on vertical strategy, the Sourcing Ops team on tagging and tracking, and Marketing on brand alignment and design. You will report directly to the Sourcing Manager and play a critical role in shaping the overall candidate experience.
Key Responsibilities:
💬 Craft and Manage Campaign Messaging:
Write and A/B test outbound sequences for Instantly and Ashby.
Build vertical-specific messaging frameworks and templates.
Create compelling subject lines, CTAs, and messaging that drive engagement, clicks, and replies.
📬 Execute Candidate Email Campaigns:
Launch and manage email campaigns using Apollo, HubSpot, Mailchimp, or similar, and/or Ashby.
Own regular candidate newsletters and role update emails.
Coordinate UTM tagging, segmentation, and performance reporting.
📈 Drive Conversion with Testing + Optimization:
Track open rates, reply rates, CTRs, and conversion to applications.
Iterate on messaging and design based on performance data.
Share learnings with sourcers and marketing regularly to optimize future campaigns.
🤝 Partner with Sourcing + Marketing:
Align messaging tone and timing with the employer brand.
Use recruiter feedback and role urgency to prioritize campaigns.
Collaborate with marketing on visual content, brand design, and copy testing.
🎨 Bonus: Design + Visual Asset Support (Preferred but not required):
Design campaign layouts or visuals in Canva or Figma.
Improve visual presentation of candidate newsletters and outbound messaging.
Who You Are:
A marketer who thinks like a sourcer or a sourcer who understands marketing.
Obsessed with performance—you test, tweak, and improve constantly.
Hands-on experience with Apollo or other outbound/email tools.
A strong communicator who can write, edit, and push campaigns live.
What Good Looks Like:
Outreach templates generate replies from top-tier candidates.
Email campaigns drive high open rates, click-through rates, and applications.
Newsletters are polished, on-brand, and high-converting.
Sourcers feel supported in moving faster and achieving their hiring targets.
Application Process:
To be considered for this role these steps need to be followed:
Fill in the application form
Record a video showcasing your skill sets
ProjectGrowth
Land a high-paying job at an American company. Competitive Salaries. Always remote.
See more jobsSafe Remote Job Search Tips
Verify Employer Thoroughly
Research the company's identity thoroughly before applying. Check for a professional website with contacts, active social media, and LinkedIn profiles. Verify details across platforms and look for reviews on Glassdoor or Trustpilot to confirm legitimacy.
Never Pay to Get a Job
Legitimate employers never require payment for applications, training, background checks, or equipment. Always reject upfront payment requests or demands for bank details, even if they claim it's for purchasing necessary work gear on your behalf.
Safeguard Your Personal Information
Protect sensitive data like SSN, bank details, or ID copies. Share this only after accepting a formal, written job offer. Ensure it's submitted via a secure company system or portal, never through insecure channels like standard email attachments.
Scrutinize Communication & Interviews
Watch for communication red flags: poor grammar, generic emails (@gmail), vague details, or undue pressure. Be highly suspicious of interviews held only via text or chat apps; legitimate companies typically use video or phone calls.
Beware of Unrealistic Offers
If an offer's salary or benefits seem unrealistically high for the work involved, be cautious. Research standard pay for similar roles. Offers that appear 'too good to be true' are often scams designed to lure you into providing information or payment.
Insist on a Formal Contract
Always secure and review a formal, written job offer or employment contract before starting work or sharing final personal details. Ensure it clearly defines your role, compensation, key terms, and conditions to avoid misunderstandings or scams.