Sr. Ads Product Marketing Manager, Brand Products & Solutions
Job Summary
The Senior Product Marketing Manager for Ads Product Marketing at Pinterest is responsible for driving revenue through strategic planning, market analysis, and developing go-to-market strategies for brand advertising solutions. They collaborate closely with product, engineering, design, and cross-functional teams to define positioning, messaging, and launch plans, ensuring market success and growth. The role requires experience in digital advertising, ad formats, and ecosystem, with strong project management and communication skills. The position emphasizes customer advocacy and cross-team alignment to demonstrate the impact of upper and lower funnel advertising investments.
Required Skills
Benefits
Job Description
About Pinterest:
Millions of people around the world come to our platform to find creative ideas, dream about new possibilities and plan for memories that will last a lifetime. At Pinterest, we’re on a mission to bring everyone the inspiration to create a life they love, and that starts with the people behind the product.
Discover a career where you ignite innovation for millions, transform passion into growth opportunities, celebrate each other’s unique experiences and embrace the flexibility to do your best work. Creating a career you love? It’s Possible.
As a Senior Product Marketing Manager, Ads Product Marketing - Brand Products and Solutions, you will be responsible for driving revenue from new formats and vertical specific products through strategic planning, market analysis, and effective go-to-market strategies. You will partner closely with product leadership to set the vision, strategy, and roadmap for brand products & solutions and ensure investments are positioned effectively and successfully in the market.
What you'll do:
- Shaping our product direction through market analysis, research and close collaboration with Product, Engineering, and Design teams
- Defining positioning, go-to-market messaging and launch plans for new advertising solutions that unlock meaningful value for our advertisers and contribute to key growth goals
- Assessing the capabilities and value proposition of our advertising solutions through strategic, qualitative, and quantitative analysis
- Developing market expertise to inform business requirements for new products
- Serving as an advocate for our customers; demonstrating broad expertise and empathy for customer pain points
- Driving cross-functional alignment throughout the go-to-market process, tracking success metrics accordingly
- Using data and insights to drive alignment on strategic priorities and influence our overall monetization strategy
- Educating and inspiring internal and external teams on Pinterest’s solutions for advertisers and partners alike
- Building close XFN partnerships across Product, Engineering, Business Development, as well as Sales, Marketing, Communications, PR and Legal
- Landing key brand products & solutions that deliver against brand advertiser goals
- Developing insights, narratives, and go-to-market plans that demonstrate the impact of upper funnel investments to both upper and lower funnel outcomes
What we’re looking for:
- 5+ years of total experience in advertising with 3+ in product marketing at a fast growing ad tech company
- Bachelor’s degree in Marketing, a related field or equivalent experience
- Expertise in digital ads and the broader ads ecosystem
- Experience working with a variety of ad formats, products, and solutions
- Experience in online brand advertising with a deep understanding of the advertising landscape
- Sharp eye for detail and proven project management and operational skills
- Keen ability to translate complexity into simple, clear communication and approach
- A passion for Pinterest!
Relocation Statement:
- This position is not eligible for relocation assistance. Visit our PinFlex page to learn more about our working model.
In-Office Requirement Statement:
- We let the type of work you do guide the collaboration style. That means we're not always working in an office, but we continue to gather for key moments of collaboration and connection.
- This role will need to be in the office for in-person collaboration1-2 times/quarter, and therefore can be situated anywhere in the country near a Pinterest office.
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At Pinterest we believe the workplace should be equitable, inclusive, and inspiring for every employee. In an effort to provide greater transparency, we are sharing the base salary range for this position. The position is also eligible for equity. Final salary is based on a number of factors including location, travel, relevant prior experience, or particular skills and expertise.
Information regarding the culture at Pinterest and benefits available for this position can be found here.
Our Commitment to Inclusion:
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