Sprinto
Sr. Campaign Analyst
Job Summary
This role focuses on analyzing and optimizing account-based marketing (ABM) and demand generation campaigns using tools like HubSpot, GA4, and LinkedIn Ads. The candidate will develop dashboards, perform cohort and funnel analysis, and provide actionable insights to improve campaign targeting, messaging, and budget allocation. The position requires at least three years of experience in marketing or growth analytics, with strong data analysis and storytelling skills. It involves collaboration across marketing, sales, and product teams in a fast-paced, remote-first environment.
Required Skills
Benefits
Job Description
As our first Sr. Campaign Analyst, you’ll be the analytical powerhouse behind all things ABM and demand generation. You’ll bring clarity to chaos by uncovering what’s working, what’s not, and what to optimize next.
This is a hands-on role where you’ll go beyond reporting—you’ll identify actionable insights that shape messaging, targeting, and channel strategy. Your work will directly influence how we acquire, nurture, and convert leads across the sales-led funnel.
- Analyze performance across demand gen, and ABM campaigns using tools like HubSpot, GA4, Linkedin ads, email and more.
- Develop dashboards that track key metrics on Hubspot or equivalent tool (engagement, MQL > SQL conversion, pipeline velocity, CAC, etc.)
- Conduct cohort and funnel analysis to identify friction points, drop-offs, and hidden opportunities
- Provide insights that guide campaign targeting, budget allocation, messaging, and cadence
- Collaborate with marketing, sales and product to design tests and track outcomes across copy, channel, and audience variables
- Own reporting for all things ABM & Demand Gen
- 3+ years of experience in a campaign, marketing, or growth analytics role (B2B SaaS preferred)
- Strong analytical chops with comfort using tools like Mixpanel, Looker, GA4, HubSpot, and Excel/Google Sheets
- Understanding of demand generation and ABM marketing principles
- Data storytelling skills—you can turn rows of numbers into a compelling narrative
- Ability to partner cross-functionally with marketers, SDRs, and leadership teams
- A test-and-learn mindset; you're curious, hypothesis-driven, and results-oriented
- Ability to thrive in ambiguity and fast-moving environments
- Remote-first culture
- Comprehensive health benefits
- Workstation and device allowances
- Professional development budget
- A critical role in shaping Sprinto’s growth strategy with data
Marketing_POD
Sprinto
Sprinto is a security compliance automation platform for fast-growing tech companies that want to move fast and win big.
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