Website & Digital Experience Manager

AcuityMD is a software and data platform that accelerates access to medical technologies. We help MedTech companies understand how their products are used, why customers vary, and identify opportunities for physicians to better serve their patients. Each year, the FDA approves ~6,000 new medical devices. Our platform helps MedTech companies get these products to physicians more effectively so they can improve patient care with the latest technology. We're backed by Benchmark, Redpoint, ICONIQ Growth, and Ajax Health.

In this role, you’ll own the website as a key part of our GTM engine. You’ll take ideas like “we need a new landing page” or “we want to launch a campaign offer,” and turn them into clean, fast, high-converting experiences—without needing a ton of oversight or design/dev support. You’ll help us move faster, improve performance, and create a scalable system to support future launches.

Team Mission

The Growth Marketing team drives pipeline through scalable, multi-channel campaigns and repeatable GTM programs. We partner closely with ales, content, and product marketing to launch offers, activate buyers, and track what’s working. This role is core to that execution.

AcuityMD’s mission is to accelerate the adoption of cutting edge medical technology. As part of the marketing team, you’ll play a pivotal role in shaping our go-to-market strategy, testing new campaign ideas, and driving revenue. We’re not just marketing a product; we’re driving an industry-wide shift in how MedTech companies find and close their best opportunities.

Responsibilities

• Manage and evolve our website (Webflow), including key page updates, landing pages, and conversion-focused improvements
• Build and QA web and landing pages independently—without needing dev or design support for every task
• Proactively identify issues with site performance, tracking, or lead flow—and collaborate with MOPs/RevOps when fixes extend beyond Webflow
• Leverage AI tools (like ChatGPT and Gemini) to streamline workflows—particularly for metadata, on-page SEO, and conversion testing (not primary content creation)
• Apply fundamental SEO best practices—optimizing metadata, H1 structure, alt text, internal linking, and page speed
• Evaluate and enhance the site's content structure, tagging, and navigation as we grow
• Collaborate with demand gen and content teams to launch campaign pages, refine CTAs, and test performance
• Serve as a key execution partner for GTM campaigns—bringing offers like playbooks, videos, and demo CTAs to life through strategic page designs and conversion-focused UX
• Monitor and report on key metrics (traffic, conversion, engagement), and provide clear, data-driven recommendations
• Create and manage an efficient intake and prioritization process for web updates—working across teams while maintaining focus on impact
• Track site health and search performance using tools like Google Search Console, GA4, and AI tools like Profound
• Serve as the central point of contact for all website matters—balancing quick execution with strategic, long-term improvements

Your Profile

• 5+ years managing B2B marketing websites, ideally in a fast-paced or lean team environment
• Strong experience using Webflow (or similar CMS) with confidence making direct edits and publishing updates
• Familiarity with key marketing tools like HubSpot, GA4, and UTM frameworks
• Working knowledge of SEO basics and how to apply them in real-world execution (meta tags, content structure, technical hygiene)
• A bias for action—you find the fastest, highest-quality way to get things done, and you use tools (including AI) to reduce lift
• Strong communication and organizational skills—you can prioritize, push back when needed, and clearly explain tradeoffs or blockers
• A builder mentality—you’re comfortable rolling up your sleeves and figuring things out, but you know when to ask for input or escalate

Nice to Haves

• Experience with Figma, Notion, Clay or similar tools
• Exposure to CRO best practices or user behavior tools like Hotjar
• Background working closely with demand gen teams or supporting campaign launches
• Interest in healthcare, medtech, or mission-driven B2B industries

AcuityMD is committed to providing highly competitive cash compensation, equity, and benefits. The compensation offered for this role will be based on multiple factors such as location, the role’s scope and complexity, and the candidate’s experience and expertise, market data and may vary from the range provided. Base salary range: $155,000-$185,000

You must have an eligible work permit in the USA or Canada to be considered for this position.

We Offer:

• Remote work: AcuityMD is committed to supporting full-remote flexibility for employees in the US. We provide a work-from-home stipend for all employees.
• Flexible PTO: Generous time off and flexible hours give you the freedom to do your best work.
• Paid Health, Dental, and Vision Plans: We offer 100% paid health, dental, and vision plans for all employees and 75% paid for our employees' dependents.
• Home Office Stipend: $1,000 to invest in remote office equipment and WiFi reimbursement.
• Learning Budget: Reimbursements for relevant learning and up-skilling opportunities.
• Optional Team Retreats: We meet in-person multiple times per year for co-working and social gatherings.
• Parental Leave: 6-12 weeks of fully-paid, flexible parental leave.
• Ground floor opportunity: Join a high-growth startup, backed by world-class investors across Enterprise SaaS and Medical Devices (Benchmark, Redpoint Ventures, and Ajax Health).
• Competitive compensation with equity upside.

Who We Are:

The Company: We are builders, who are inspired by our mission to expand patient access to cutting-edge medical technologies. We value working collaboratively to solve hard problems for our customers with simple, innovative solutions. We push ourselves to learn with empathy. We foster an active culture of mentorship and inclusion, and we welcome new team members that share our values.

We're backed by Benchmark, Redpoint Ventures, Ajax Health, and several other leading software and medical device investors. Since Acuity launched in 2020, we've brought on customers ranging from publicly traded Fortune 500 companies to innovative growth-stage companies and regional medical device distributors.

The Product:

AcuityMD uses data and software to help teams collaborate around the complex relationships they have with the users of medical technologies: doctors. Our platform empowers medical technology companies to see how their products are used, understand why outcomes vary, and identify opportunities where physicians or sites of care can better serve their patients.

AcuityMD is an Equal Opportunity Employer

AcuityMD is seeking to create a diverse work environment because all teams are stronger with different perspectives and life experiences. We strongly encourage people of all backgrounds to apply. We do not discriminate on the basis of race, gender, religion, color, national origin, sexual orientation, age, marital status, veteran status, or disability status. All employees and contractors of AcuityMD are responsible for maintaining a work culture free from discrimination and harassment by treating others with kindness and respect.