B2B Marketing Automation Associate

Hey!

We’re a fun team.

We’re looking to hire aB2B Marketing Automation Associate who is excited to learn from smart people in an incredibly fast-paced environment.

In this role, your job is to ensure we’re maximizing every touchpoint in our marketing funnel to drive conversions. Your primary KPI? Advancing deals along the pipeline—improving booking rates, close rates, and overall deal velocity via email, sms and phone.You are NOT a BDR.We have an entire BDR/SDR team. Your job is to automate their job and make them do less and less.

This position is ideal for someone with3+ years of experience managing B2B lifecycle marketing and a passion for data, automation, and optimizing customer journeys. You must beproficient in HubSpot and skilled at running targeted campaigns that move prospects down the funnel.

Key Responsibilities:

• Create and implementemail and SMS marketing campaigns that align with our overall marketing strategy.

• Ownnewsletter campaigns to engage and nurture leads.

• Collaborate with the team to develop compelling and engaging messaging that aligns with our brand voice.

• Clearly definelifecycle stages and lead status to enhance marketing and sales alignment.

• Track and optimize ourcalling efforts— caller ID, follow-up tracking, etc.

• Contribute to the development oflifecycle marketing strategies that grow customer retention, ROI, and LTV.

• Conduct A/B testing on your email/sms campaigns to optimize subject lines, engagement, open rates, and conversions.

• Develop and optimizemarketing automation workflows in HubSpot.

• Track and report oncampaign performance metrics weekly.

• Maintain and updateperformance dashboards with the latest data.

• Map customer journeys inMiro and create visual workflows.

• Work closely with sales to align lifecycle marketing efforts with pipeline goals.

• Managelead scoring, segmentation, and trigger-based automation to personalize outreach.

• Optimize and refine existinglead nurture sequences to increase booking rates.

• Drive experiments toimprove email deliverability and response rates.

• ManageAI-driven chatbot conversations andlaunch phone call campaigns (bonus, not required).

Career Growth:

This role offers a clear path for professional growth, mentored by marketing leaders who are deeply invested in your development. As you scale lifecycle efforts, there is room to take onmore strategic ownership of the customer journey.

This is a great role for someone who wants to becoming a Marketing Manager, Sales Ops Manager or Marketing Automation Manager.

Qualifications:

• 3+ years managingB2B lifecycle marketing campaigns, ideally for SMB (as opposed to Enterprise)

• Proficient in HubSpot.

• Experience setting up and optimizingemail, SMS, and automation workflows.

• Stronganalytical skills—you’re obsessed with tracking, reporting, and improving performance.

• Ability tocreate and maintain performance dashboards.

• Experience runningA/B tests to improve conversion rates.

• Strongproject management and organizational skills with keen attention to detail.

• Excellentcommunication skills, particularly in aremote, fast-paced environment.

• Fluent in English—there’s no copywriter to manage, so you’ll need to handle messaging yourself.

• You mustspeak quickly. Everyone on our team is a fast talker, and we need someone who can keep up.

• Bonus: Experience managingAI bots,phone call campaigns, or automated LinkedIn

Application Process:

To be considered for this role these steps need to be followed:

• Fill in the application form

• Record a video showcasing your skill sets