Green Thumb
Beverage Account Executive - MN
Job Summary
The Account Executive role focuses on expanding the company's THC-infused beverage business through sales strategy, merchandising, and consumer engagement. Key responsibilities include developing relationships with retail and on-premise accounts, securing product placement, and managing sampling programs to increase brand visibility and market share. The position requires proven sales experience, strong communication skills, and the ability to work independently in a startup environment. It emphasizes relationship building, inventory management, and promotional activities to drive growth within the industry.
Required Skills
Benefits
Job Description
The Role
As more Americans turn to cannabis for well-being, we are looking to grow our team to help us bring additional safe, trusted products to even more consumers and channels across the country. The Account Executive will be a key player in expanding our THC-infused beverage business and growing consumer access to our best-in-class products.
We are seeking an Account Executive who will play a key role in driving market share growth by continuously gaining new distribution across both off-premise (retail stores, liquor stores, supermarkets) and on-premise (bars, restaurants, venues), while ensuring that accounts carrying our products are fully stocked and prominently displayed throughout the account.
This hybrid role blends sales strategy and merchandising execution, focusing on increasing brand visibility, securing prime placements, and expanding our footprint in the market. The Account Executive is a sales expert to all our channel partners, providing insights, guidance, and support to maximize sales potential. You are the perfect fit for this role if you possess a go-getter mentality, are tenacious, and love solving problems with a strong desire to succeed.
Responsibilities
Sales & Market Share Growth:
- Work closely with off-premise (grocery stores, liquor stores, convenience stores) and on-premise (bars, restaurants, venues) accounts to drive product visibility and volume
- Increase market share by securing new placements, improving shelf space, and expanding points of distribution
- Serve as a trusted sales expert to channel partners, helping them understand category trends, sales techniques, and promotional opportunities.
- Develop and maintain strong relationships with key decision-makers in accounts to ensure long-term partnerships.
- Collaborate with our Distributor Partner, participating in ride-al ongs and sales meetings to align on strategy and execution.
- Identify and open new accounts while maximizing sales opportunities within existing locations.
- Monitor competitive activity and provide insights on opportunities for market growth.
Merchandising and Consumer Engagement
- Ensure all off-premise locations have properly stocked shelves, with backroom inventory efficiently rotated and managed.
- Maintain, clean, and enhance product displays, keeping them dust-free and visually appealing.
- Secure prime shelf space and on-premise placements, negotiating for better visibility and positioning.
- Monitor inventory levels and work closely with our Distributor Partner to prevent out-of-stocks and ensure strong sell-through.
- Conduct regular store visits to enforce brand standards and enhance execution.
Sampling & Consumer Engagement
- Manage and execute in-store and on-premise sampling programs, introducing new customers to the brand and increasing trial conversions.
- Educate store staff, bartenders, and consumers on product benefits to enhance brand awareness and loyalty.
- Track the effectiveness of sampling efforts and provide feedback to sales and marketing teams.
Qualifications
- Proven Sales Experience: 2+ years of experience in sales, merchandising, or a related field, preferably in the beverage or CPG industry.
- Relationship-Builder: Strong ability to build and maintain relationships with retail managers, bar/restaurant owners, and our Distributor Partner
- Entrepreneurial Spirit: Self-motivated and self-sufficient, with a hunger to win and the ability to work independently in a startup environment.
- Self-starter: Self-motivated, organized, and able to work independently in the field.
- Strong communicator: Excellent communication, negotiation, and problem-solving skills
- Passion for Innovation: Excited to champion a new category and educate consumers about the product.
- Resilience & Resourcefulness: Scrappy, adaptable, and ready to overcome challenges in a competitive industry.
Additional Requirements
- Must pass any and all required background checks
- Must be and remain compliant with all legal or company regulations for working in the industry
- Ability to lift and move products (for stocking and display setup)
- Must possess valid driver’s license
- Must be a minimum of 21 years of age
The pay range is competitive and based on experience, qualifications, and/or location of the role. Positions may be eligible for a discretionary annual incentive program driven by organization and individual performance.
Green Thumb
Explore the safe, quality cannabis products Green Thumb Industries brings to market at our retail locations nationwide.
See more jobsSafe Remote Job Search Tips
Verify Employer Thoroughly
Research the company's identity thoroughly before applying. Check for a professional website with contacts, active social media, and LinkedIn profiles. Verify details across platforms and look for reviews on Glassdoor or Trustpilot to confirm legitimacy.
Never Pay to Get a Job
Legitimate employers never require payment for applications, training, background checks, or equipment. Always reject upfront payment requests or demands for bank details, even if they claim it's for purchasing necessary work gear on your behalf.
Safeguard Your Personal Information
Protect sensitive data like SSN, bank details, or ID copies. Share this only after accepting a formal, written job offer. Ensure it's submitted via a secure company system or portal, never through insecure channels like standard email attachments.
Scrutinize Communication & Interviews
Watch for communication red flags: poor grammar, generic emails (@gmail), vague details, or undue pressure. Be highly suspicious of interviews held only via text or chat apps; legitimate companies typically use video or phone calls.
Beware of Unrealistic Offers
If an offer's salary or benefits seem unrealistically high for the work involved, be cautious. Research standard pay for similar roles. Offers that appear 'too good to be true' are often scams designed to lure you into providing information or payment.
Insist on a Formal Contract
Always secure and review a formal, written job offer or employment contract before starting work or sharing final personal details. Ensure it clearly defines your role, compensation, key terms, and conditions to avoid misunderstandings or scams.