Ditto
Demand Generation Marketer
Job Summary
This role focuses on developing and executing targeted demand generation strategies within an ABM framework to drive high-quality leads and contribute to the sales pipeline. The manager will build multi-channel campaigns, collaborate with sales and marketing teams, and optimize efforts using analytics tools like Marketo and Salesforce. Experience in early-stage startups, demand generation, and ABM strategies are essential. The position offers benefits such as stock options, comprehensive health coverage, flexible time off, and remote work options.
Required Skills
Benefits
Job Description
About Ditto:
Ditto is on a mission to unleash the full power of edge devices by removing all the plumbing required to build amazing applications. We bridge the digital divide by enabling real-time data synchronization—even when internet connectivity is limited or non-existent. Our peer-to-peer technology is trusted by major customers like Chick-fil-A and Delta Airlines, and we also work closely with the U.S. military on mission-critical connectivity solutions. As a fast-growing startup poised for a future IPO, our team is globally distributed, and our core values are trust, communication, and continuous improvement. We celebrate diversity and strive to create a team that encompasses a wide range of backgrounds, skill sets, and perspectives.
We are looking for an experienced Demand Generation Manager with deep expertise in Account-Based Marketing (ABM) and a background in early-stage startups to join our team. In this role, you will be responsible for developing and executing targeted demand generation strategies that align with our ABM framework, driving high-quality leads and contributing directly to our sales pipeline.
As the Demand Generation Manager, you will:
- Develop & Execute Demand Generation Programs: Build and implement multi-channel demand generation campaigns (email, paid media, content, social, and events) with a focus on ABM to engage target accounts.
- Account-Based Marketing (ABM) Strategy: Lead the development and execution of ABM programs, tailoring marketing efforts to specific high-value accounts and industries, ensuring alignment with sales goals.
- Sales Partnership & Alignment: Work closely with the sales and product marketing teams to define target accounts, develop personalized strategies, and ensure full alignment in messaging and execution.
- Content Personalization: Collaborate with the content team to produce tailored materials for various account segments, enhancing engagement through personalized content for specific accounts.
- Campaign Analytics & Optimization: Track campaign performance, analyzing key metrics like MQLs, SQLs, and pipeline influence. Continuously optimize campaigns for effectiveness using insights from marketing automation and CRM tools (such as Marketo, Pardot, Salesforce).
- Leverage Data: Use data and insights to segment audiences, enhance campaign precision, and optimize performance through A/B testing and analytics.
- Budget Management: Own and optimize the demand generation budget to maximize ROI while efficiently scaling campaigns.
What you'll need:
- 5+ years of experience in demand generation, including at least 2+ years in ABM roles within B2B software companies.
- Must have experience working with early-stage startups (Series A, Series B) and demonstrated success in building and scaling demand generation programs from scratch.
- Expertise in managing marketing automation tools (Marketo, Pardot, HubSpot) and CRM systems (Salesforce, etc.) to drive successful campaigns.
- Proven track record of collaborating with sales teams and contributing directly to pipeline growth through ABM strategies.
- Strong analytical skills with the ability to draw actionable insights from campaign performance data and pivot strategies accordingly.
- Excellent communication skills, capable of managing multiple stakeholders and driving cross-functional collaboration.
- A deep understanding of the enterprise software sales cycle and experience in running demand generation programs that resonate with C-suite executives.
Nice to Haves:
- Experience with ABM platforms such as Demandbase, 6sense, or Terminus.
- Background in high-growth enterprise software companies (e.g., Snowflake, Databricks, MongoDB).
- Familiarity with scaling paid media and digital campaigns targeting enterprise buyers on platforms like LinkedIn and Google Ads.
Benefits we offer:
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Competitive salaries
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Stock options
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Medical, dental, vision, life, and disability coverage
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Flexible spending account (FSA)
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Flexible vacation policy
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401(k) plan
- Office located in Atlanta, GA. Available for team member use.
Come join our remote team and discover the possibilities of your best career!
Equal Opportunity Employer: Ditto is proud to be an equal-opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristics. Ditto is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, please let us know.
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Ditto
Mobile ad-hoc mesh networking and peer-to-peer data sync for your enterprise applications.
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