Nutrafol
Director of Brand Marketing - Men's
Job Summary
The role involves leading the brand marketing strategy for Nutrafol Men, focusing on developing and executing creative campaigns and content that build emotional connections with consumers. The candidate will conduct consumer research, develop brand positioning, and oversee cross-functional teams to drive brand awareness and engagement. They should have extensive experience in marketing, brand management, and team leadership within fast-growing or DTC brands, particularly those targeting men. The position emphasizes strategic thinking, creative storytelling, and collaboration across internal and external stakeholders to support business and product growth.
Required Skills
Benefits
Job Description
#KeepGrowing with Nutrafol
We’re a growing company. Everything we do, we do to help people grow into the best version of themselves. As the pioneers of hair wellness, we create clinically tested products for hair growth and provide support for people at every step of their hair journey.
Our multi-factorial approach targets key root causes of hair thinning using a patented blend of standardized vitamins, minerals and natural ingredients -- and is recommended by over 7,500 physicians and hair professionals for trusted, reliable results. We never settle, and are continuously challenging existing treatments and methodologies to advance the frontier of hair science. As we help our customers grow, we grow too -- by embracing individuality and differences, leading by example, and empowering ourselves and others with our passion for wellness and innovation.
Keep growing. It’s our mantra. Our commitment to helping anybody and everybody committed to realizing their own potential to grow.
About You:
The Director Brand Marketing, Nutrafol Men is the strategic, creative, storyteller that will drive Nutrafol Men’s brand strategy, campaign and content. They are responsible for developing and executing on the Nutrafol Men’s brand narrative across building a strong emotional connection, product routine and cultural relevance with our customers. As a brand leader, doer and activator of a DTC brand you will work cross functionally to develop and execute a range of projects from 360 campaigns, strategic initiatives, social narrative and more.
You have a creative mind that can craft brand stories that resonate with consumers, and initiatives that impact consumer perceptions. Responsibilities include identifying consumer insights, strategic planning, ideating collaboratively with creative and overseeing projects through to completion. Should be a strategic thinker with a knack for uncovering consumer needs that inform strategy business and product growth. The Director Brand Marketing, Nutrafol Men’s reports to the VP, Brand Marketing and is highly collaborative with the in-house teams creative, growth, retention, PR, partnerships and brand product marketing teams.
Responsibilities:
- Develop holistic brand experiences based on extensive research, experience, competitor and brand knowledge
- Have deepest understanding of consumer needs through extensive primary and secondary research
- Create competitive reviews and situational analyses
- Staying up-to-date on consumer research and market trends
- Identify audience and category insights, challenges and opportunities
- Develop brand architecture, positioning and strategy leading annual and quarterly brand plan
- Craft a cohesive strategy including compelling brand stories and narratives
- Brief and collaborate with creative teams
- Leading ideation and brainstorming sessions
- Lead day-to-day management of key brand initiatives to drive awareness and engagement
- Oversee and manage the Men’s brand team - strategic collaboration with social, PR, partnerships and community team
- Set brand strategy and direction for partnerships and collaborations
- Ability to manage multiple projects simultaneously leading cross functional stakeholders
- Monitor results, provide strategic recommendation and roadmaps for improvement
- Assist in creating and managing brand marketing budget
- Champion the brand and customer at all times
- Create strong relationships and build trust with cross-functional teams and leadership
- Work with external vendors and freelancers to execute as needed
Requirements:
- 8-12 years of marketing, brand management or similar experience in a fast growing brand; wellness experience preferred and DTC experience is required
- 5+ years of team management experience
- Proven track record creating and executing innovative and disruptive integrated brand strategies and campaigns (across digital, social, CRM, OOH, direct response, etc.) for a DTC brand with supporting distribution channels
- Demonstrated experience within high-growth, fast-moving start-up environments, particularly with DTC branded service model
- Experience working with male-focused direct-to-consumer brands
- Experience managing in-house teams and agency relationships
- Strong strategic and analytical thinker with experience in customer segmentation and quantitative and qualitative customer insights to create
- Proven track record for developing holistic brand-first marketing strategies
- Love of all things brand and high attention to detail
- Exceptional communication skills, both verbal and written
- Strong sense of ownership, urgency, and drive
- Positive attitude and ability to manage change, thrive in a fast-paced environment, work through ambiguity, and prioritize projects based on business needs
Perks & Benefits
- Fully remote work experience
- Comprehensive medical, dental, and vision package, including FSA program
- 401K with employer match
- Quarterly Bonus Program
- Flexible PTO
- Two company-wide wellness breaks every day
- Free lunch on us every Tuesday and Thursday via Seamless/Grubhub
- Monthly wellness stipend
- Monthly internet stipend
- Monthly cell phone stipend
- Annual learning & development stipend
- Wellness Program, including virtual Wellness Sessions & No-Meeting Wednesdays
- Free meditation app membership (Headspace)
- Free Nutrafol subscription
- Pet insurance and benefit programs
California residents may review our CCPA notice here.
Nutrafol
Discover the #1 dermatologist-recommended hair growth supplements for men and women. Clinically proven and 100% drug-free, using patented technology for visibly thicker hair and less shedding.
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